• TELECOMMUNICATIONS: Developed tactics, positioning, creative execution that achieved a “jaw-dropping” 34% response in a customer retention program aimed at heavy-user segment of a cellular phone company

• MEDICAL RECRUITING:  Developed series of powerful lead generation programs at a physician search firm with strong offers and creative that increased net revenues by 18% within 5 months

• INSURANCE:  Increased broker participation by 31% in selling a product for a Canadian insurance company through a combination of new creative, sales incentive program, and targeted marketing; developed first-time integration of sales and marketing efforts in United Stated division

• COMPLIANCE SERVICES: Helped turn around an insurance compliance company struggling to make payroll, into a vibrant, profitable enterprise, using tools of practical business strategy, new positioning, product development, new creative approach, focused marketing approach

• INDUSTRIAL FABRICS:  Creative-directed, wrote and produced integrated advertising program, with double-truck and single page ads, advertorials, direct mail packages, self-mailers, billing inserts, and press releases, for an asbestos removal garment manufactured by major paper products company, that turned a hoped-for 5% increase in sales into a 19% increase over the first 6 months, and a 39% increase in product name recognition

• MARKETING ASSOCIATION: Conceived, produced, and marketed a cutting-edge tech exposition for a marketing trade association, turning a projected loss of $8,000 for this event, into a real profit of $14,000…and establishing a signature event…making it “the most successful ever event, in terms of program, attendance and profits.”

• DATABASE MARKETING: Delivered three times best previous result for national database company on targeted direct mail marketing program based solely on creative execution

• AGRICULTURAL CHEMICALS: Took a specialized agricultural product from being considered for phase out, to a 29% increase in market share in just one season, using the tools of positioning, integrated tactics, and powerful creative

• SERVICES ASSOCIATION:  Produced a “phenomenal” 37% response rate within first two weeks of a membership renewal program for a professional association supporting interests of attorneys

Please Note: The results achieved for other clients may not be an indication of results that we can achieve for your business. Every client’s starting point, customer experience, and resources, as well as definition of the scope of work performed, are different and affect results.