Direct Marketing tactics & CREATIVE
certified expertise TO help your company
produce stronger results
You don’t
want to burn your money on targeted promotions that
miss their mark. You need real expertise, to produce
effective results in direct mail,
e-mail, direct
response space advertising, and other interactive
campaigns.
Joel Alpert, MarketPower’s principal, is a certified
as a Professional Direct Marketer (PDM) by the Center for
Direct Marketing, and is one of the few advertising
agency specialists producing results as a PDM in the
consulting or advertising agency world.
He has worked for some of the country's leading
Direct Marketing advertising agencies...and has over 20 years of
experience producing results for a wide variety of
very large and very small companies.
Our principal is certified by the Center For Direct
Marketing.
Work with Joel and the MarketPower team,
and harness
our Direct Marketing expertise to…
-incorporate the essential triad of Direct Marketing components
that’s critical to every DM campaign…and add two more elements
to increase your probability of success
-
develop targeted offers, award-winning creative work, and testing programs, designed to figure
out what works very best with your prospects and clients…and
maximize impact
-
make direct sales more efficiently, in solo promotions…or
powerful multiple-step integrated campaigns
-
choose appropriate media…integrate appropriate offline and
online media for maximum impact…even deploy guerilla marketing
tactics to get the job done
-
educate your prospects and generate pre-qualified sales leads
-help you reach
very large audiences, or very small, highly-targeted audiences
producing results (in some cases — such as critical sales,
product introductions, or venture capital prospects — an
audience of only one or two)
-
effectively and cost-efficiently cross-sell your products or
services to existing clients
-
increase traffic at retail locations or trade shows
-
support your bottom line with loyalty and retention programs
-
produce print and digital programs with the ideal combination of
quality + price + speed
-train your
company or agency team in Direct Marketing, to help them produce
stronger results