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Picture This!
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Taking It On The Road
Joel
Alpert was part of a business mission to Israel,
sponsored by the American Israel Chamber of
Commerce. Our group of business people from various
disciplines paused for a photo opportunity in front
of IBM's Global Technology Center, where some of the
world's most innovative technologies are being
conceived, developed, and marketed.
Pictured here
(from left): Jonathan Goldman, Joel Alpert,
Aleksander Szlam, Firooz Israel, and Gregory Kirsch |
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Talk about Flexible!
This
strategic planning session
for the Direct Marketing Association
was done on a pontoon boat!
We got the work done…plus some swimming, sun, and
fun! |
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The First Rule Of A-I-D-A”
Marketing Formula Is “Attention”!
When Joel
Alpert was speaking before the Direct Marketing
Association’s National Professor’s Institute, the
group was dozing off towards the end of a long day
of lectures. Joel’s dramatic demonstration of the
difference between “General Advertising” shown
here...and the more targeted Direct Marketing
approach (grabbing the lapel and whispering to the
gentleman in the front row)...got their attention! |
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Short-Term Action v. Strategy…In Just 2 Cartoon
Panels
These cartoons are from the Robert Fritz cartoon
book
"A Short Course In Creating What You Always Wanted
To
But Couldn't Before Because Nobody Else Told You How
Because They Didn't Know Either."
Articles
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Recommended Reading
"One of the biggest mysteries I
confronted when I first started to work with
organizations was why success didn't always
succeed..."
"The Path
Of Least Resistance For Managers" by Robert Fritz,
is breakthrough thinking, taking a Structural
Dynamics consulting approach and applying it to
business strategy. The result is strategic thinking
that goes beyond the babble...practical
action-oriented plans that really work, producing
sustainable success.
Our
PowerPlanning program uses Robert Fritz' method of
consulting and strategic action steps, explained in
the book.
Available from Amazon.com
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Links Of Interest
Robert
Fritz, Inc. invented the field of Structural
Dynamics, including the unique consulting methods
and strategic planning process used by MarketPower.
www.robertfritz.com
The
national Direct Marketing Association is the
recognized source of industry perspective in Direct
Marketing, Interactive Marketing, Database
Marketing, Relationship Marketing
www.the-dma.org
Business
Marketing Association/Atlanta Chapter
http://www.bmaatlanta.com/
American-Israel Chamber of Commerce/Southeast
http://aiccse.org/
Technology Association of Georgia
http://tagonline.org
Just For Kicks
Consultants And
Hot Air
A man in a
hot air balloon realized he was lost. He lowered his
altitude and soon spotted a woman below. He
descended a bit lower and shouted, "Excuse me, can
you help me? I promised a friend I would meet him an
hour ago, but I don't know where I am."
The woman
below replied, "You are in a hot air balloon
hovering approximately 30 feet above the ground. You
are between 40 and 41 degrees north latitude and
between 59 and 60 degrees west longitude."
"You must
be an engineer," said the balloonist.
"I am,"
replied the woman. "How did you know?"
"Well,"
answered the balloonist, "everything you told me is
technically correct, but I have no idea what to make
of your information, and the fact is, I am still
lost. Frankly, you've not been much help."
The woman
below responded, "You must be in management."
"I am,"
replied the balloonist, "but how did you know?"
"Well,"
said the woman, "you don't know where you are
or where you are going. You have risen to where you
are due to a large quantity of hot air. You made a
promise that you have no idea how to keep, and you
expect people beneath you to solve your problem. The
fact is, you are in exactly the same position you
were in before we met, but now, somehow, it's my
fault.
George Carlin: "The Paradox of Our Time":
The
paradox of our time in history is that we have
taller buildings, but shorter tempers; wider
freeways, but narrower viewpoints. We spend
more, but have less; we buy more, but enjoy it
less. We have bigger houses and smaller families;
more conveniences, but less time; we have more
degrees, but less sense; more knowledge,
but less judgment; more experts, but more much,
spend too recklessly, laugh too little, drive too
fast, get too angry too quickly, stay up too late,
get up too tired, read too seldom, watch TV too
much, and pray too seldom. We have multiplied our
possessions, but reduced our values. We talk
too much, love too seldom, and hate too often.
We've learned how to make a living, but not a life;
we've added years to life, not life to years.
Answers
below...scroll down when you're done.
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How
long did the Hundred Years War last?
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Which
country makes Panama hats?
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From
which animal do we get catgut?
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In
which month do Russians celebrate the October
Revolution?
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What is a camel's hair brush made of?
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The Canary Islands in the Pacific are named
after what animal?
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What was King George VI's first name?
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What color is a purple finch?
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Where are Chinese gooseberries from?
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What is the color of the black box in a
commercial airplane?
All done? Check your answers below!
ANSWERS TO
THE QUIZ
1) How long did the Hundred Years War last?
116 years
2) Which country makes Panama hats?
Ecuador
3) From which animal do we get cat gut?
Sheep and Horses
4) In which month do Russians celebrate the
October Revolution?
November
5) What is a camel's hair brush made of?
Squirrel fur
6) The Canary Islands in the Pacific are
named after what animal?
Dogs
7) What was King George VI's first name?
Albert
8) What color is a purple finch?
Crimson
9) Where are Chinese gooseberries from?
New Zealand
10) What is the color of the black box in a
commercial airplane?
Orange, of course.
What do you mean you failed?!
The phomneneal pweor of the hmuan mnid
Aoccdrnig
to a rscheearch at Cmabrigde Uinervtisy, it deosn't
mttaer in waht oredr the ltteers in a wrod are, the
olny iprmoetnt tihng is taht the frist and lsat
ltteer be at the rghit pclae. The rset can be a
total mses and you can sitll raed it wouthit porbelm.
Tihs is bcuseae the huamn mnid deos not raed ervey
lteter by istlef, but the wrod as a wlohe.
"The
obscure we see eventually; the completely apparent
takes longer."
Edward R. Murrow
"Current
problems are not the resolved by current thinking.
Current problems are the result of current
thinking."
Albert Einstein
"Our goal to promote
a non-threatening and productive office environment
is to establish language that is gender-neutral,
ethnic-neutral, and age-neutral while celebrating
our spirit of diversity."
Author Unknown
"We are
too busy mopping the floor to turn off the faucet."
Author Unknown
Business Signs Not Produced By MarketPower
At an Optometrist's
Office:
"If you don't see what you're looking
for, you've come to the right place."
At a Car Dealership:
"The best way to get back on your feet - miss a car
payment."
Outside a Muffler Shop:
"No appointment necessary. We'll hear you
coming."
On an Electrician's truck:
"Let us remove your shorts."
On Maternity Room door:
"Push, Push, Push."
In a Dry Cleaner's
Emporium:
"Drop your pants here."
In a Veterinarian's
waiting room:
"Be back in 5 minutes. Sit!
Stay!"
At the Electric Company:
"We would be delighted if you send in your bill.
However, if you don't, you will be."
In a Restaurant window:
"Don't stand there and be hungry, come in and get
fed up."
In the front yard of a
Funeral Home:
"Drive carefully, we'll wait."
In a Counselor's office:
"Growing old is mandatory. Growing wise is
optional."
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