All marketing methods and messaging are not created equal. If you want to deliver the right messages…art the right time… to engage your markets, cultivate customers, gain leads and sales, you'll want to consider…
PowerMarketing
Strategic, award-winning Integrated Marketing Communications that get results
If your marketing doesn't grab attention…
if it doesn't engage interest…
If you're doing SEO and Google Ads, but they don't convert prospects into customers…
If you don't differentiate your products and services…
…and it doesn't integrate your creative marketing programs,
…and if it doesn't start a conversation about buying…
Maybe it's time for PowerMarketing from MarketPower.
PowerMarketing is level-up Integrated Marketing Communication.
It starts with better strategy/tactics for focusing your marketing program. And delivers efficient, targeted approaches with award-winning marketing communication for your company, products and services.
Company positioning to Direct Response Marketing. Preesentations to Content and Social Media. Any Medium, digital and print.
"Ideas resonate with people. Ideas make brands and clients famous...the actual craft of the creative – the design, the copy and the user experience – matters too.
Nuance means getting the execution ”just right” so as to match the target and the ambition of the idea, as well as fit the category."
​
— DMN magazine,
"The Nuance Of Nuance"
Here are samples of PowerMarketing from MarketPower
Portfolio
Location-Based App Connecting Consumers Directly To Business
​
Strategy, Branding, Product Development & Pricing, and Marketing Communications for a LBS-based mobile app
[ HomePage Copy ]
​
Gypsi Mobile is the spiffy-new killer app that delivers me-to-you super-local connections. Social. Retail. Services. Professionals.
​
It’s the OMG tech jump in communications. Giving you real-fast tap-search...with fewer, more relevant results. Real-time, on your Gypsi radar.
​
Real friendly, me-to-you connections via text. Real conversations that start right here, right now. Tap-tap!
“Excellent! Awesome! Outstanding!”
These adjectives describe the marketing materials recently distributed. Keep up the good work!”
​
Jay Beck, Group Sales Manager
Canada Life
Our Integrated Marketing Communications work has a creative portfolio that spans categories and media…
Renderrific develops renderings for real estate, architecture, product development and more. This hero image video introduces the branding and the offerings for renderings, from 2D Drafting to 3-D modeling, animations, virtual reality walkthrough, and more.
​
We repositioned and branded this new company, including company name, logo, tagline, development of services, and execution of this hero image video,
"When we have shown marketing materials such as website or brochure to our prospects, they have consistently commented, without us asking, that they really like our approach, and that is one of the key differentiators we have been looking for.
​
(See ""They're Saying...")
Information Technology
Business Intelligence
Business Strategy, Company Name, Branding, Product Development, Targeted blog content, and all Marketing Communication for Information Technology firm
Animated Banner Ads for Lead Generation
Animated banner ad targeted to trade show attendees, and retargeted
Linked email graphic promoting a special event
Animated banner ads for Jetstream, a company that decompresses gas cylinders, which we also rebranded
Rebranding and developed a series of animated banner ads, for company that decompresses dangerous compresses gas cylinders
Non-Profit
Corporate Development
Business Process Video
Employee Communications
Explainer Video
(with FilmTribe)
Employee Training and internal communications are an important part of Integrated Marketing Communications. This "explainer video" was geared to employees and prospects selling this unique fintech product.
Promotional Video
New Product Line Introduction
Product Introduction video aimed at business markets, promoting new line of databases sold by Equifax, called PowerLists. We wrote the script, co-directed production, and wrote the original music soundtrack.
"I have to say I am wowed by Joel’s branding program and web copy. I think Joel is very talented. So funny. So original and creative. His results were extremely valuable to our film production company.”
​
(See ""They're Saying...")
Click for examples of the branding & websites we produce for small business…
INTERNATIONAL MARKET ENTRY: Strategy, Branding, Web Development for Moscow-based management consulting firm, specializing in market entry, developing partnerships and import programs for goods from the U.S. and Europe.
​
NOTE: This was clearly collusion. Developed long before Putin attacked Ukraine.
Business strategy, brand Identity, company name. logo, tagline, website, for specialized bookkeeping firm
Brand development and website for a personal growth workshop
“…not only designed my presence on the web– he defined my presence on the web. I simply came to Joel with an idea for what I needed and the next thing I knew, I was looking at the manifestation of my idea …Everything was spot-on, in tune with the vision I had.
​
In working with Joel I got insights into my product that I had not seen. If I had to sum it up my experience in one statement, it would be “Joel got what was not being said in what I asked him for. As a result, I ended up with what I didn’t even know that I wanted, but was what I would have asked for to begin with if I had been able to articulate it.”
Larry Grayson,
You & i Workshop
President at RetireworX
Industrial & Manufacturing
The signature ad from an award-winning integrated campaign for a high-tech asbestos removal garment made by Kimberly-Clark. Included multiple ads, direct mail, email, statement stuffers, press releases, trade show exhibit design and promotion.
3-D Direct Mail program for CSX Transportation,each featuring one of the 3 intermodal methods of transportation — ship, train, and trucking.
Billboards / Outdoor / Environmental Graphics / Signage
BARTER: Digital billboard for regional barter organization based in Atlanta area,
Billboard for American Cyanamid agricultural herbicide Avenge, smack in the middle of in a field in South Dakota, next to a grower's supply depot. Part of multimedia campaign that was done as a last-ditch effort to prevent a phase-out of this product. Included overall strategy, rebrand, posters and billboards, radio, print and dealer incentive program.
RETAIL: Renamed & ReBranded sign-making company, from Signs In A Day... to supersignssuperfast! with logo and tagline, retail store design, order intake system, marketing program and collateral, targeted marketing program, as part of preparation for franchising.
Our tagline for FilmTribe was featured in the entry hall of this Atlanta-based film production company" "We shoot it. We Kill it. Your audience eats it up!"
Canada Life
International Insurance
​
Our mission statement engraved in stone at US headquarters of Canada Life (above); Our work included company rebrand, strategic consulting, tagline, all-new collateral, product development, multiple broker incentive programs, more.
Direct Response Television
Sixty-second TV commercial for the Safety Pure Water Filter Carafe
1950's FLASHBACK! We developed this 2-minute Direct Response TV commercial from original footage, marketing Liberace video playing the music of Stephen Foster
“…he directed and produced our key marketing efforts for more than a decade, developing strategy, creative implementation, and production. …Helped us re-invent our company strategy and branding, our creative image and copywriting, the trade show booths and marketing for the shows we attend,…a distinctive website that expresses our branding, and recommended a technology innovation. …Joel has been part of our business for many years -- he's smart and creative, and I recommend him.”
​
(See ""They're Saying...")
Financial Services & Insurance
Sanda K. Meltzer & Associates
Insurance Compliance Consulting
​
Business Strategy, Rebrand, Marketng Strategy, Website , Digital and Online, product development (producing an industry-unique project status dashboard), illustration series, website development, direct mail, email, trade shows theme concepts, trade show marketing, direct mail, email, online banners, collateral and more.
Fujiyama Wealth Management
A small specialized financial planning company catering to people of high-net-worth. This introductory branding video flags the audience of high net worth individuals.
Rebrand
Logo Tagline
Video
Strategy, Branding, Recruitment Website for Strategic Financial Alliance, a Broker/Dealer serving financial advisors
Part of our Brand Identity and Brand Development program, was reimagining a "mobius strip" with 3 parts, each to represent a key aspect of this unique company's synergy.
It quickly became part of the published brand story.
Foillowing or rebrand of Canada Life, an international insurance company, we did a series of product rebrand and new marketing materials for a wide range of their programs. This video shows samples of those programs
3D "blueprints" mailer in a tube, marketing a not-yet-completed subdivision, for an ad agency client in Mississipi
3-D - Dimensional Mail
'3-part campaign to introduce IBM/CD Group's new eCommerce software platform, resulting in successful launch of the program (after 2 other agency attempts)..
​
3 square colorful pieces were mailed, building brand interest, driving webinar attendance; third piece is tabbed and expands into a rocket launch in stages.
​
MarketPower has developed all kinds of marketing communication across a ridiculously-wide range of companies, products & services…
…our portfolio samples come from a range of uncommon programs. From fitness centers to agricultural chemicals. Cellphone carriers to insurance compliance. Publishing to vacuum cleaners. Management consulting to amusement parks. Technology to lawncare. Financial services to Hawaiian coffee…and beyond!
​
HOTEL & AIRLINE FREQUENT FLYER PARTNERSHIP LAUNCH: Branding, Marketing and Program Development for new partnership between Best Western and American Airlines. Including program design, customer experience desk manual, a range of collateral material…
​
​
LOCAL RETAILER REFRESH. Product and services offerings needed a clearer presentation, which included updating product descriptions and signage, and store layout.
FILM PRODUCTION & ENTERTAINMENT. Graphic copy from a website panel. Strategy, branding and website copy for FilmTribe, an international film production company based in Atlanta