If your marketing doesn't grab attention…
if it doesn't engage interest…
If it doesn't differentiate your products and services…
if it doesn't start a conversation about buying…

maybe it's time for

"Ideas resonate with people. Ideas make brands and clients famous...the actual craft of the creative – the design, the copy and the user experience – matters too. Nuance means…

…getting the execution ”just right” so as to match the target and the ambition of the idea, as well as fit the category."


— DMN magazine,

"The Nuance Of Nuance" 



Your marketing must engage and have impact.


If it's only catchy and cool, but doesn't move your prospect towards buying… you're wasting your time and money (and your competition is eating your lunch).

Your marketing must be engineered to  produce the best results for it's audience… the channel…  and longer-term goals.

PowerCreative is....


More Effective.


In That Order.

Our award-winning "creative" campaigns are highly strategic. Yes it helps you gain impact —  It's all designed to help you accomplish your business and branding objectives.

“Excellent! Awesome! Outstanding!”

These adjectives describe the marketing materials recently distributed. Keep up the good work!”

Jay Beck, Group Sales Manager

Canada Life

Here are some samples of our effective, award-winning, branding and creative marketing work....

Location-Based App Connecting Consumers Directly To Business

Strategy, Branding, Product Development & Pricing, and Marketing Communications for a LBS-based mobile app

Gypsi Mobile website, a Location-Based Serrvice (LBS) mobile app we developd, from full brand identity and tagline through marketing and channel distribution strategy, product development and product pricing, private market sales, investor presentions, new business presentations, webiste an dapp development, crativ direction and copywriting....

[ HomePage Copy ]

Gypsi Mobile is the spiffy-new killer app that delivers me-to-you super-local connections. Social. Retail. Services. Professionals. 

It’s the OMG tech jump in communications. Giving you real-fast tap-search...with fewer, more relevant results. Real-time, on your Gypsi radar. 

Real friendly, me-to-you connections via text. Real conversations that start right here, right now. Tap-tap! 

screenshots from Gypsi Moibile app deevloped by MarektPower
MarketPower's collateal materials for Gypsi Mobile app
Keynote / Powerpoint images for mobile app new business presentation developed by Marketpower
Our 27 gold and silver SouthStar Awards -- presented by the data& Marketin Association (DMA, formerly theDirct Marktn Association) are a big part of te recognition w've receoived fomour professiona peers for your targeted marketing expertise.

"When we have shown marketing materials such as website or brochure to our prospects, they have consistently commented, without us asking, that they really like our approach, and that is one of the key differentiators we have been looking for.

(See ""They're Saying...")

We've won 27 Gold & Silver SouthStar Awards (plus a bunch of others) for the vital combination of Strategy, Creativity & Results

Information Technology

Business Intelligence

IT Consulting firm TechVelocity Partners -- we dveloped the busiess startegy, brand identity, named the company with logo and tagine, and developed all marketing communications materials from collateral to LinkedIn social media marketing and blogcontent.

Business Strategy, Company Name, Branding, Product Development, Targeted blog content, and all Marketing Communication  for Information Technology firm

Blog content devloped by MarketPower, this on how wearable technology is impacting the delivery of healthcare in the US.
Healthcare apps can be developed faster using software fameworks. This blog post y Atlanta-based MarketPower.

"I have to say I am wowed by Joel’s branding program and web copy. I think Joel is very talented. So funny. So original and creative. His results were extremely valuable to our film production company.”

(See ""They're Saying...")

Business Process

Employee Communications

Explainer Video

Images from explainer video script written by MarketPower, for Greensky a major fintech
Renderrific Logo and tagline produced by MarketPower

Renderrific develops renderings for real estate, architecture, product development and more. This hero image video introduces the options for renderings, from 2D Drafting to 3-D modeling, animations, virtual reality walkthrough, and more.

We repositioned and branded this new company, including company name, logo, tagline, development of services, and execution of this hero image video,

Animated Banner Ads for Lead Generation

Animated ads for Jetstream compressed gas cylinders produced by MarketPower
animated ads for Jetstream compressed gas services
Stay Sage animated ads produced by marketpower
animate ad for compressed gas services produced by MarketPower for Jetstream

Animated banner ads for Jetstream, a company that decompresses gas cylinders, which we also rebranded

Grateful Yid promotional graphic, annuakl event marketing by MarketPower

Linked email graphic promoting a special event

Animated banner ad for insurance compliance consulting client's business.

Animated banner ad targeted to trade show attendees, and retargeted


Corporate Development

career education poster for yearup by marketpower
YearUp brochure for tech education prodwritten and designed by MarketPower
phone, tablet, computer

Click for examples of the branding & websites we produce for small business…

Koyfman Colonics Logo developed by marektpower
logo links to website pdesigned and produced by MarketPower
you-and-i logo links to website produced by MarketPower
Logo links to website, business name, logo, tagline by marketpower

Industrial & Manufacturing

Award-winning ad produced by MarketPower for Kimberly-Clark, "Most Asbestos reoval garments are full of hot air"

The signature ad from an award-winning integrated campaign for a high-tech asbestos removal garment made by Kimberly-Clark. Included multiple ads, direct mail, email, statement stuffers, press releases, trade show exhibit design and promotion.

captain's hat, three-dimensional 3d mailing campaing for CSX transportation
railroad hat CSX Transportation 3d mailer

3-D Direct Mail program for CSX Transportation,each featuring one of the 3 intermodal methods of transportation — ship, train, and trucking.

CSX Transportation 3d mailer #3, ruckers cap
CSX Transportation 3d mailer #4, showing hat rack
billboard in middle of field of horses, says "Low Cost Solution" for Ameirican Cyanamid herbicide Avenge

Billboard for American Cyanamid agricultural herbicide Avenge, smack in the middle of in a field in South Dakota, next to a grower's supply depot. Part of multimedia campaign that was done as a last-ditch effort to prevent a phase-out of this product. Included overall strategy, rebrand, posters and billboards, radio, print and dealer incentive program.

“…he directed and produced our key marketing  efforts for more than a decade, developing strategy, creative implementation, and production. …Helped us re-invent our company strategy and branding, our creative  image and copywriting, the trade show booths and  marketing for the shows we attend,…a distinctive website that expresses our branding, and recommended a  technology innovation. …Joel has been part of our business for many  years -- he's smart and creative, and I recommend him.”

(See ""They're Saying...")

Financial Services & Insurance

Our strategic marketing program for this broker/dealer, serving financial planners, included a special recruitment marketing website to bring on fee-based and commission-based financial planners looking for a progresive company to support their transactions.

Strategy, Branding, Recruitment Website for Strategic Financial Alliance, a Broker/Dealer serving financial advisors

Part of our Brand Identity and Brand Development program, was reimagining a "mobius strip" with 3 parts, each to represent a key aspect of this unique company's synergy.


It quickly became part of the published brand story.

website detail
website detail 2
Fujiyama LOGO and TAG produced by MarketPower
Fujiyama Wealth Management

A small specialized financial planning company catering to people of high-net-worth.

Logo Tagline


Sanda K. Meltzer & Associates

Insurance Compliance Consulting

Business Strategy, Rebrand, Marketng Strategy, Website , Digital and Online, product development (producing an industry-unique project status dashboard), illustration series, website development, direct mail, email, trade shows theme concepts, trade show marketing, direct mail, email, online banners, collateral and more.