If your marketing doesn't grab attention…
if it doesn't engage interest…
If it doesn't differentiate your products and services…
if it doesn't start a conversation about buying…
maybe it's time for
"Ideas resonate with people. Ideas make brands and clients famous...the actual craft of the creative – the design, the copy and the user experience – matters too. Nuance means…
…getting the execution ”just right” so as to match the target and the ambition of the idea, as well as fit the category."
— DMN magazine,
"The Nuance Of Nuance"
Your marketing must engage and have impact.
If it's only catchy and cool, but doesn't move your prospect towards buying… you're wasting your time and money (and your competition is eating your lunch).
Your marketing must be engineered to produce the best results for it's audience… the channel… and longer-term goals.
In That Order.
Our award-winning "creative" campaigns are highly strategic. And yes, we've won lots of awards for creativity.
It's all designed to accomplish your business and branding objectives.
“Excellent! Awesome! Outstanding!”
These adjectives describe the marketing materials recently distributed. Keep up the good work!”
Jay Beck, Group Sales Manager
Here are some samples of our effective, award-winning, creative marketing work....
Location-Based App Connecting Consumers Directly To Business
Strategy, Branding, Product Development & Pricing, and Marketing Communications for a LBS-based mobile app
[ HomePage Copy ]
Gypsi Mobile is the spiffy-new killer app that delivers me-to-you super-local connections. Social. Retail. Services. Professionals.
It’s the OMG tech jump in communications. Giving you real-fast tap-search...with fewer, more relevant results. Real-time, on your Gypsi radar.
Real friendly, me-to-you connections via text. Real conversations that start right here, right now. Tap-tap!
"When we have shown marketing materials such as website or brochure to our prospects, they have consistently commented, without us asking, that they really like our approach, and that is one of the key differentiators we have been looking for.
(See ""They're Saying...")
We've won 27 Gold & Silver SouthStar Awards (plus a bunch of others) for the vital combination of Strategy, Creativity & Results
Business Strategy, Company Name, Branding, Product Development, Targeted blog content, and all Marketing Communication for Information Technology firm
Renderrific develops renderings for real estate, architecture, product development and more. This hero image video introduces the options for renderings, from 2D Drafting to 3-D modeling, animations, virtual reality walkthrough, and more.
We repositioned and branded this new company, including company name, logo, tagline, development of services, and execution of this hero image video,
"I have to say I am wowed by Joel’s branding program and web copy. I think Joel is very talented. So funny. So original and creative. His results were extremely valuable to our film production company.”
(See ""They're Saying...")
“…not only designed my presence on the web– he defined my presence on the web. I simply came to Joel with an idea for what I needed and the next thing I knew, I was looking at the manifestation of my idea …Everything was spot-on, in tune with the vision I had.
In working with Joel I got insights into my product that I had not seen. If I had to sum it up my experience in one statement, it would be “Joel got what was not being said in what I asked him for. As a result, I ended up with what I didn’t even know that I wanted, but was what I would have asked for to begin with if I had been able to articulate it.”
You & i Workshop
President at RetireworX
Industrial & Manufacturing
The signature ad from an award-winning integrated campaign for a high-tech asbestos removal garment made by Kimberly-Clark. Included multiple ads, direct mail, email, statement stuffers, press releases, trade show exhibit design and promotion.
3-D Direct Mail program for CSX Transportation,each featuring one of the 3 intermodal methods of transportation — ship, train, and trucking.
Billboard for American Cyanamid agricultural herbicide Avenge, smack in the middle of in a field in South Dakota, next to a grower's supply depot. Part of multimedia campaign that was done as a last-ditch effort to prevent a phase-out of this product. Included overall strategy, rebrand, posters and billboards, radio, print and dealer incentive program.
“…he directed and produced our key marketing efforts for more than a decade, developing strategy, creative implementation, and production. …Helped us re-invent our company strategy and branding, our creative image and copywriting, the trade show booths and marketing for the shows we attend,…a distinctive website that expresses our branding, and recommended a technology innovation. …Joel has been part of our business for many years -- he's smart and creative, and I recommend him.”
(See ""They're Saying...")
Financial Services & Insurance
Strategy, Branding, Recruitment Website for Strategic Financial Alliance, a Broker/Dealer serving financial advisors
Part of our Brand Identity and Brand Development program, was reimagining a "mobius strip" with 3 parts, each to represent a key aspect of this unique company's synergy.
It quickly became part of the published brand story.
Fujiyama Wealth Management
A small specialized financial planning company catering to people of high-net-worth.
Sanda K. Meltzer & Associates
Insurance Compliance Consulting
Business Strategy, Rebrand, Marketng Strategy, Website , Digital and Online, product development (producing an industry-unique project status dashboard), illustration series, website development, direct mail, email, trade shows theme concepts, trade show marketing, direct mail, email, online banners, collateral and more.
Our mission statement engraved in stone at US headquarters of Canada Life (above); And one of the product rebrand programs — this with product strategy, rebranding, creative — this for disability insurance Our work included company rebrand, tagline, all-new collateral, product development, multiple broker incentive programs, strategic consulting, more.
MarketPower has developed all kinds of marketing communication programs across a ridiculously-wide range of business categories…
…from fitness centers to agricultural chemicals… cellphone carriers to insurance compliance… publishing to vacuum cleaners… management consulting to amusement parks… technology to lawncare… financial services to Hawaiian coffee…and beyond!
RETAIL: Renamed & ReBranded sign-making company, from Signs In A Day... to supersignssuperfast! with retail store design, order intake system, marketing program and collateral, targeted marketing program, as part of preparation for franchising.
BARTER: Digital billboard for regional barter organization based in Atlanta area,
Brand development and website for a personal growth workshop
HOTEL & AIRLINE FREQUENT FLYER PARTNERSHIP LAUNCH: Branding, Marketing and Program Development for new partnership between Best Western and American Airlines. Including program design, customer experience desk manual, a range of collateral material…
LOCAL RETAILER REFRESH. Product and services offerings needed a clearer presentation, which included updating product descriptions and signage, and store layout.
FILM PRODUCTION & ENTERTAINMENT. Copy from a website panel. Strategy, branding and website copy for FilmTribe, an international film production company based in Atlanta
INTERNATIONAL MARKET ENTRY: Strategy, Branding, Web Development for Moscow-based management consulting firm, specializing in market entry, developing partnerships and import programs for goods from the U.S. and Europe. Definitely collusion.