If your marketing doesn't grab attention…
if it doesn't engage interest…
If it doesn't differentiate your products and services…
if it doesn't start a conversation about buying…

maybe it's time for
PowerCreativeSM

"Ideas resonate with people. Ideas make brands and clients famous...the actual craft of the creative – the design, the copy and the user experience – matters too. Nuance means…

…getting the execution ”just right” so as to match the target and the ambition of the idea, as well as fit the category."

 

— DMN magazine,

"The Nuance Of Nuance" 

"

"

Your marketing must engage and have impact.

 

If it's only catchy and cool, but doesn't move your prospect towards buying… you're wasting your time and money (and your competition is eating your lunch).

Your marketing must be engineered to  produce the best results for it's audience… the channel…  and longer-term goals.

PowerCreative is....

Smarter.

More Effective.

Award-Winning.

In That Order.

Our award-winning "creative" campaigns are highly strategic. And yes, we've won lots of awards for creativity.

 

It's all designed to accomplish your business and branding objectives.

“Excellent! Awesome! Outstanding!”

These adjectives describe the marketing materials recently distributed. Keep up the good work!”

Jay Beck, Group Sales Manager

Canada Life

Here are some samples of our effective, award-winning, creative marketing work....

Location-Based App Connecting Consumers Directly To Business

Strategy, Branding, Product Development & Pricing, and Marketing Communications for a LBS-based mobile app

Gypsi is a Location-Based Serrvice (LBS) mobile app we developd, from full brand identity and tagline through marketing and channel distribution strategy, product development and product pricing, private market sales, investor presentions, new business presentations, webiste an dapp development, crativ direction and copywriting....

[ HomePage Copy ]

Gypsi Mobile is the spiffy-new killer app that delivers me-to-you super-local connections. Social. Retail. Services. Professionals. 

It’s the OMG tech jump in communications. Giving you real-fast tap-search...with fewer, more relevant results. Real-time, on your Gypsi radar. 

Real friendly, me-to-you connections via text. Real conversations that start right here, right now. Tap-tap! 

Our 27 gold and silve SouthStar Awards -- presented by the data& Marketin Association (DMA, formerly theDirct Marktn Association) are a big part of te recognition w've receoived fomour professiona peers for your targeted marketing expertise.

"When we have shown marketing materials such as website or brochure to our prospects, they have consistently commented, without us asking, that they really like our approach, and that is one of the key differentiators we have been looking for.

(See ""They're Saying...")

We've won 27 Gold & Silver SouthStar Awards (plus a bunch of others) for the vital combination of Strategy, Creativity & Results

Information Technology

Business Intelligence

IT Consulting firm TechVelocity Partners -- we dveloped the busiess startegy, brand identity, named the company with logo and tagine, and developed all marketing communications materials from collateral to LinkedIn social media marketing and blogcontent.

Business Strategy, Company Name, Branding, Product Development, Targeted blog content, and all Marketing Communication  for Information Technology firm

TVP-home-copy-labels-WEB.png
Blog content devloped by MarketPower, this on how wearable technology is impacting the delivery of healthcare in the US.
Healthcare apps can be developed faster using software fameworks. This blog post y Atlanta-based MarketPower.
Agile development, DSDM, andwaterfall software development processes to make spped-to-market faster are explored...
 
made-for-learning-header.png

Click for examples of the branding & websites we produce for small business…

Koyfman-Logo-FINALa.png
LEC-LOGO-go-WHITE.png
you-and-i.png
BC-LOGO-FINAL.png
Renderrific-Logo-SocMe.jpg

Renderrific develops renderings for real estate, architecture, product development and more. This hero image video introduces the options for renderings, from 2D Drafting to 3-D modeling, animations, virtual reality walkthrough, and more.

We repositioned and branded this new company, including company name, logo, tagline, development of services, and execution of this hero image video,

"I have to say I am wowed by Joel’s branding program and web copy. I think Joel is very talented. So funny. So original and creative. His results were extremely valuable to our film production company.”

(See ""They're Saying...")

Business Process

Employee Communications

Explainer Video

GreenSky-Explainer-1.png
greensky-city.png
greensky-rep-graph.png
greensky-woman-dreaming.png
greensky-woman-app.png
greensky-app-store.png

not only designed my presence on the web– he defined my presence on the web. I simply came to Joel with an idea for what I needed and the next thing I knew, I was looking at the manifestation of my idea …Everything was spot-on, in tune with the vision I had. 

In working with Joel I got insights into my product that I had not seen. If I had to sum it up my experience in one statement, it would be “Joel got what was not being said in what I asked him for. As a result, I ended up with what I didn’t even know that I wanted, but was what I would have asked for to begin with if I had been able to articulate it.”


Larry Grayson,
You & i Workshop
President at RetireworX

 

Industrial & Manufacturing

The signature ad from an award-winning integrated campaign for a high-tech asbestos removal garment made by Kimberly-Clark. Included multiple ads, direct mail, email, statement stuffers, press releases, trade show exhibit design and promotion.

CSX-train.jpg

3-D Direct Mail program for CSX Transportation,each featuring one of the 3 intermodal methods of transportation — ship, train, and trucking.

CSX-truck.jpg
CSX-rack.jpg

Billboard for American Cyanamid agricultural herbicide Avenge, smack in the middle of in a field in South Dakota, next to a grower's supply depot. Part of multimedia campaign that was done as a last-ditch effort to prevent a phase-out of this product. Included overall strategy, rebrand, posters and billboards, radio, print and dealer incentive program.

Non-Profit

Corporate Development

yearup-poster-mockup.png
Yearup-Choose.png
YearUp-spread.png
Yearup-Levelup?.png

“…he directed and produced our key marketing  efforts for more than a decade, developing strategy, creative implementation, and production. …Helped us re-invent our company strategy and branding, our creative  image and copywriting, the trade show booths and  marketing for the shows we attend,…a distinctive website that expresses our branding, and recommended a  technology innovation. …Joel has been part of our business for many  years -- he's smart and creative, and I recommend him.”

(See ""They're Saying...")

Financial Services & Insurance

Our startegic marketing program for this broker/dealer, serving financial planners, included a special recruitment marketing website to bring on fee-based and commission-based financial planners looking for a progresive company to support their transactions.

Strategy, Branding, Recruitment Website for Strategic Financial Alliance, a Broker/Dealer serving financial advisors

Part of our Brand Identity and Brand Development program, was reimagining a "mobius strip" with 3 parts, each to represent a key aspect of this unique company's synergy.

 

It quickly became part of the published brand story.

SFA-website-IMAGE.png
SFA-site-tech.jpg
SFA-site-partner.jpg
Fujiyama-LOGO-TAG.jpg
Fujiyama Wealth Management

A small specialized financial planning company catering to people of high-net-worth.

Rebrand
Logo Tagline
Video

 

Sanda K. Meltzer & Associates

Insurance Compliance Consulting

Business Strategy, Rebrand, Marketng Strategy, Website , Digital and Online, product development (producing an industry-unique project status dashboard), illustration series, website development, direct mail, email, trade shows theme concepts, trade show marketing, direct mail, email, online banners, collateral and more.

SKM&A Animation: Paper Tiger!

SKM&A Animation: Paper Tiger!

Play Video