If your marketing doesn't grab attention…
if it doesn't engage interest…
If it doesn't differentiate your products and services…
if it doesn't start a conversation about buying…

maybe it's time for

"Ideas resonate with people. Ideas make brands and clients famous...the actual craft of the creative – the design, the copy and the user experience – matters too. Nuance means…

…getting the execution ”just right” so as to match the target and the ambition of the idea, as well as fit the category."


— DMN magazine,

"The Nuance Of Nuance" 



Your marketing must engage and have impact.


If it's only catchy and cool, but doesn't move your prospect towards buying… you're wasting your time and money (and your competition is eating your lunch).

Your marketing must be engineered to  produce the best results for it's audience… the channel…  and longer-term goals.

PowerCreative is....


More Effective.


In That Order.

Our award-winning "creative" campaigns are highly strategic. And yes, we've won lots of awards for creativity.


It's all designed to accomplish your business and branding objectives.

“Excellent! Awesome! Outstanding!”

These adjectives describe the marketing materials recently distributed. Keep up the good work!”

Jay Beck, Group Sales Manager

Canada Life

Here are some samples of our effective, award-winning, creative marketing work....

Location-Based App Connecting Consumers Directly To Business

Strategy, Branding, Product Development & Pricing, and Marketing Communications for a LBS-based mobile app

Gypsi is a Location-Based Serrvice (LBS) mobile app we developd, from full brand identity and tagline through marketing and channel distribution strategy, product development and product pricing, private market sales, investor presentions, new business presentations, webiste an dapp development, crativ direction and copywriting....

[ HomePage Copy ]

Gypsi Mobile is the spiffy-new killer app that delivers me-to-you super-local connections. Social. Retail. Services. Professionals. 

It’s the OMG tech jump in communications. Giving you real-fast tap-search...with fewer, more relevant results. Real-time, on your Gypsi radar. 

Real friendly, me-to-you connections via text. Real conversations that start right here, right now. Tap-tap! 

Our 27 gold and silve SouthStar Awards -- presented by the data& Marketin Association (DMA, formerly theDirct Marktn Association) are a big part of te recognition w've receoived fomour professiona peers for your targeted marketing expertise.

"When we have shown marketing materials such as website or brochure to our prospects, they have consistently commented, without us asking, that they really like our approach, and that is one of the key differentiators we have been looking for.

(See ""They're Saying...")

We've won 27 Gold & Silver SouthStar Awards (plus a bunch of others) for the vital combination of Strategy, Creativity & Results

Information Technology

Business Intelligence

IT Consulting firm TechVelocity Partners -- we dveloped the busiess startegy, brand identity, named the company with logo and tagine, and developed all marketing communications materials from collateral to LinkedIn social media marketing and blogcontent.

Business Strategy, Company Name, Branding, Product Development, Targeted blog content, and all Marketing Communication  for Information Technology firm

Blog content devloped by MarketPower, this on how wearable technology is impacting the delivery of healthcare in the US.
Healthcare apps can be developed faster using software fameworks. This blog post y Atlanta-based MarketPower.
Agile development, DSDM, andwaterfall software development processes to make spped-to-market faster are explored...

Click for examples of the branding & websites we produce for small business…


Renderrific develops renderings for real estate, architecture, product development and more. This hero image video introduces the options for renderings, from 2D Drafting to 3-D modeling, animations, virtual reality walkthrough, and more.

We repositioned and branded this new company, including company name, logo, tagline, development of services, and execution of this hero image video,

"I have to say I am wowed by Joel’s branding program and web copy. I think Joel is very talented. So funny. So original and creative. His results were extremely valuable to our film production company.”

(See ""They're Saying...")

Business Process

Employee Communications

Explainer Video


not only designed my presence on the web– he defined my presence on the web. I simply came to Joel with an idea for what I needed and the next thing I knew, I was looking at the manifestation of my idea …Everything was spot-on, in tune with the vision I had. 

In working with Joel I got insights into my product that I had not seen. If I had to sum it up my experience in one statement, it would be “Joel got what was not being said in what I asked him for. As a result, I ended up with what I didn’t even know that I wanted, but was what I would have asked for to begin with if I had been able to articulate it.”

Larry Grayson,
You & i Workshop
President at RetireworX


Industrial & Manufacturing

The signature ad from an award-winning integrated campaign for a high-tech asbestos removal garment made by Kimberly-Clark. Included multiple ads, direct mail, email, statement stuffers, press releases, trade show exhibit design and promotion.


3-D Direct Mail program for CSX Transportation,each featuring one of the 3 intermodal methods of transportation — ship, train, and trucking.


Billboard for American Cyanamid agricultural herbicide Avenge, smack in the middle of in a field in South Dakota, next to a grower's supply depot. Part of multimedia campaign that was done as a last-ditch effort to prevent a phase-out of this product. Included overall strategy, rebrand, posters and billboards, radio, print and dealer incentive program.


Corporate Development


“…he directed and produced our key marketing  efforts for more than a decade, developing strategy, creative implementation, and production. …Helped us re-invent our company strategy and branding, our creative  image and copywriting, the trade show booths and  marketing for the shows we attend,…a distinctive website that expresses our branding, and recommended a  technology innovation. …Joel has been part of our business for many  years -- he's smart and creative, and I recommend him.”

(See ""They're Saying...")

Financial Services & Insurance

Our startegic marketing program for this broker/dealer, serving financial planners, included a special recruitment marketing website to bring on fee-based and commission-based financial planners looking for a progresive company to support their transactions.

Strategy, Branding, Recruitment Website for Strategic Financial Alliance, a Broker/Dealer serving financial advisors

Part of our Brand Identity and Brand Development program, was reimagining a "mobius strip" with 3 parts, each to represent a key aspect of this unique company's synergy.


It quickly became part of the published brand story.

Fujiyama Wealth Management

A small specialized financial planning company catering to people of high-net-worth.

Logo Tagline


Sanda K. Meltzer & Associates

Insurance Compliance Consulting

Business Strategy, Rebrand, Marketng Strategy, Website , Digital and Online, product development (producing an industry-unique project status dashboard), illustration series, website development, direct mail, email, trade shows theme concepts, trade show marketing, direct mail, email, online banners, collateral and more.

Our long-term insurance compliance consulting client brought us in to deveop their strategic renewal -- including startegic planning, rebrand, tagline, website, product development with special client dashboard, marketing collateral, trade show promotion, animation, banner ads, brochures with original illustration, direct mail email. video, and more.

Canada Life

International Insurance 

Our mission statement engraved in stone at US headquarters of Canada Life (above); And one of the product rebrand programs — this with product strategy, rebranding, creative — this for disability insurance Our work included company rebrand, tagline, all-new collateral, product development, multiple broker incentive programs, strategic consulting, more.

Our mission statement for Canada Life insurance company's United States headquarters in Atlanta (they re international, based in Toronto).... was, literally, engraved in stone, in thei entry lobby.

MarketPower has developed all kinds of marketing communication programs across a ridiculously-wide range of business categories…


…from fitness centers to agricultural chemicals… cellphone carriers to insurance compliance… publishing to vacuum cleaners… management consulting to amusement parks… technology to lawncare… financial services to Hawaiian coffee…and beyond!

See client list

RETAIL: Renamed & ReBranded sign-making company, from Signs In A Day...  to supersignssuperfast!  with retail store design, order intake system, marketing program and collateral, targeted marketing program, as part of preparation for franchising.

BARTER: Digital billboard for regional barter organization based in Atlanta area, 

You-&-i-HOME copy.png

Brand development and website for a personal growth workshop

HOTEL & AIRLINE FREQUENT FLYER PARTNERSHIP LAUNCH:  Branding, Marketing and Program Development for new partnership between Best Western and American Airlines. Including program design, customer experience desk manual, a range of collateral material…


LOCAL RETAILER REFRESH. Product and services offerings needed a clearer presentation, which included updating product descriptions and signage, and store layout.

FILM PRODUCTION & ENTERTAINMENT. Copy from a website panel. Strategy, branding and website copy for FilmTribe, an international film production company based in Atlanta

INTERNATIONAL MARKET ENTRY: Strategy, Branding, Web Development for Moscow-based management consulting firm, specializing in market entry, developing partnerships and import programs for goods from the U.S. and Europe. Definitely collusion.

Samples of our Direct Response targeted marketing campaigns

Company/Product/Service Names...Logos...Taglines​

"Don't work with us… just because you like the company names, logos or taglines you saw on this site… or just because you like the creative or response campaigns you saw here. Yes, we like that you like them. Yes, we like that  those impactful marketing communications, have won a shelf-full of awards. But leveling up your business is not like buying a bag pf potato chips… your choice of MarketPower should have a little more thought behind it.

We'd really prefer you work with us because you also took 15 minutes to check out what's behind our expertise -- integrated strategy, branding, marketing communications: When you find out how our experience… these business tools… and our insights… make a difference  for your business, you'll gain a stronger vision for where we can go to energize your business.

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