If your marketing doesn't grab attention…
if it doesn't engage interest…
If it doesn't differentiate your products and services…

maybe it's time for…PowerCreativeSM

"Ideas resonate with people. Ideas make brands and clients famous...the actual craft of the creative – the design, the copy and the user experience – matters too. Nuance means…

…getting the execution ”just right” so as to match the target and the ambition of the idea, as well as fit the category."


— DMN magazine,

"The Nuance Of Nuance" 



We don't just fling around "marketing" and "communications"  and "social" and "digital" and "print". It must have a goal.


It must engage and have impact.


And it must be engineered to  produce the best results for it's audience, medium, and long-term goals.

PowerCreative is....


More Effective.


In That Order.

Our award-winning "creative" campaigns are highly strategic. And yes, we've won lots of awards for creativity. It's all designed to accomplish the business and branding objectives.

Where did we develop this expertise?  Working with some of the world's industry legends and stellar ad agencies…and working with what we call "the largest and smallest companies in America."  (Bore yourself with Joel's Bio.)


We engage and persuade your prospects with integration of strategy, branding, tactics, creative, social media, direct response. Design that looks sharp, and focuses on what;'s most important. Copywriting content that informs, persuades, sells, delivers results...

Here are some samples of our effective, award-winning, creative marketing work....

Information Technology

Business Intelligence

IT Consulting firm TechVelocity Partners -- we dveloped the busiess startegy, brand identity, named the company with logo and tagine, and developed all marketing communications materials from collateral to LinkedIn social media marketing and blogcontent.

Business Strategy, Company Name, Branding, Product Development, Targeted blog content, and all Marketing Communication  for Information Technology firm

Blog content devloped by MarketPower, this on how wearable technology is impacting the delivery of healthcare in the US.
Healthcare apps can be developed faster using software fameworks. This blog post y Atlanta-based MarketPower.
Agile development, DSDM, andwaterfall software development processes to make spped-to-market faster are explored...
Our 27 gold and silve SouthStar Awards -- presented by the data& Marketin Association (DMA, formerly theDirct Marktn Association) are a big part of te recognition w've receoived fomour professiona peers for your targeted marketing expertise.

We've won 27 Gold & Silver SouthStar Awards (plus a bunch of others) for the vital combination of Strategy, Creativity & Results

"When we have shown marketing materials such as website or brochure to our prospects, they have consistently commented, without us asking, that they really like our approach, and that is one of the key differentiators we have been looking for.

(See ""They're Saying...")

Renderrific develops renderings for real estate, architecture, product development and more. This hero image video introduces the options for renderings, from 2D Drafting to 3-D modeling, animations, virtual reality walkthrough, and more.

We repositioned and branded this new company, including company name, logo, tagline, development of services, and execution of this hero image video,

Location-Based App Connecting Consumers Directly To Business

Strategy, Branding, Product Development & Pricing, and Marketing Communications for a LBS-based mobile app

Gypsi is a Location-Based Serrvice (LBS) mobile app we developd, from full brand identity and tagline through marketing and channel distribution strategy, product development and product pricing, private market sales, investor presentions, new business presentations, webiste an dapp development, crativ direction and copywriting....

[HomePage Copy]

Gypsi Mobile is the spiffy-new killer app that delivers me-to-you super-local connections. Social. Retail. Services. Professionals. 

It’s the OMG tech jump in communications. Giving you real-fast tap-search...with fewer, more relevant results. Real-time, on your Gypsi radar. 

Real friendly, me-to-you connections via text. Real conversations that start right here, right now. Tap-tap! 

“…he directed and produced our key marketing  efforts for more than a decade, developing strategy, creative implementation, and production. …Helped us re-invent our company strategy and branding, our creative  image and copywriting, the trade show booths and  marketing for the shows we attend,…a distinctive website that expresses our branding, and recommended a  technology innovation. …Joel has been part of our business for many  years -- he's smart and creative, and I recommend him.”

(See ""They're Saying...")

Business Process

Employee Communications

Explainer Video


Industrial & Manufacturing

The signature ad from an award-winning integrated campaign for a high-tech asbestos removal garment made by Kimberly-Clark. Included multiple ads, direct mail, email, statement stuffers, press releases, trade show exhibit design and promotion.


3-D Direct Mail program for CSX Transportation,each featuring one of the 3 intermodal methods of transportation — ship, train, and trucking.


Billboard for American Cyanamid agricultural herbicide Avenge, smack in the middle of in a field in South Dakota, next to a grower's supply depot. Part of multimedia campaign that was done as a last-ditch effort to prevent a phase-out of this product. Included overall strategy, rebrand, posters and billboards, radio, print and dealer incentive program.

"Joel Alpert not only designed my presence  the web — he defined my presence on the web. In working with Joel I got insights I had not seen… Joel got what was not being said in what I asked him for. As a result, I ended up with what I didn't even know that I wanted, but would have asked for to begin with, if I had been able to articulate it." 

(See ""They're Saying...")


Corporate Development


"I have to say I am wowed by Joel’s branding program and web copy. I think Joel is very talented. So funny. So original and creative. His results were extremely valuable to our film production company.”

(See ""They're Saying...")

Financial Services & Insurance

Our startegic marketing program for this broker/dealer, serving financial planners, included a special recruitment marketing website to bring on fee-based and commission-based financial planners looking for a progresive company to support their transactions.

Strategy, Branding, Recruitment Website for Strategic Financial Alliance, a Broker/Dealer serving financial advisors

Part of our Brand Identity and Brand Development program, was reimagining a "mobius strip" with 3 parts, each to represent a key aspect of this unique company's synergy.


It quickly became part of the published brand story.


Sanda K. Meltzer & Associates

Insurance Compliance Consulting

Business Strategy, Rebrand, Marketng Strategy, Website , Digital and Online, product development (producing an industry-unique project status dashboard), illustration series, website development, direct mail, email, trade shows theme concepts, trade show marketing, direct mail, email, online banners, collateral and more.

Our long-term insurance compliance consulting client brought us in to deveop their strategic renewal -- including startegic planning, rebrand, tagline, website, product development with special client dashboard, marketing collateral, trade show promotion, animation, banner ads, brochures with original illustration, direct mail email. video, and more.

Canada Life

International Insurance 

Our mission statement engraved in stone at US headquarters of Canada Life (above); And one of the product rebrand programs — this with product strategy, rebranding, creative — this for disability insurance Our work included company rebrand, tagline, all-new collateral, product development, multiple broker incentive programs, strategic consulting, more.

Our mission statement for Canada Life insurance company's United States headquarters in Atlanta (they re international, based in Toronto).... was, literally, engraved in stone, in thei entry lobby.

“Excellent! Awesome! Outstanding!”

These adjectives describe the marketing materials recently distributed. Keep up the good work!”

(See ""They're Saying...")

MarketPower has developed all kinds of marketing communication programs across a ridiculously-wide range of business categories…


…from fitness centers to agricultural chemicals… cellphone carriers to insurance compliance… publishing to vacuum cleaners… management consulting to amusement parks… technology to lawncare… financial services to Hawaiian coffee…and beyond!

See client list

RETAIL: Renamed & ReBranded sign-making company, from Signs In A Day...  to supersignssuperfast!  with retail store design, order intake system, marketing program and collateral, targeted marketing program, as part of preparation for franchising.

BARTER: Digital billboard for regional barter organization based in Atlanta area, 

You-&-i-HOME copy.png

Brand development and website for a personal growth workshop

HOTEL & AIRLINE FREQUENT FLYER PARTNERSHIP LAUNCH:  Branding, Marketing and Program Development for new partnership between Best Western and American Airlines. Including program design, customer experience desk manual, a range of collateral material…

FILM PRODUCTION & ENTERTAINMENT. Copy from a website panel. Strategy, branding and website copy for FilmTribe, an international film production company based in Atlanta


LOCAL RETAILER REFRESH. Product and services offerings needed a clearer presentation, which included updating product descriptions and signage, and store layout.

INTERNATIONAL MARKET ENTRY: Strategy, Branding, Web Development for Moscow-based management consulting firm, specializing in market entry, developing partnerships and import programs for goods from the U.S. and Europe. Definitely collusion.

Samples of our Direct Response targeted marketing campaigns

Company/Product/Service Names...Logos...Taglines​

"Don't work with us… just because you like the company names, logos or taglines you saw on this site… or just because you like the creative or response campaigns you saw here. Yes, we love impactful marketing communications, and have won a shelf-full of awards.
We'd really prefer you work with us because you also took a few minutes to check out what's behind our expertise -- strategy, branding, marketing communications. So you know what we can do. When you find out how our experience… these business tools… and our insights… make a difference."