PowerBlogSM

Our Thinking...Fully Charged

Joel On Zoom - Structural Tension_edited

Really? Joel says "It's good to be ignorant!" Joel shares strategic insight which has major impact on brand development, business strategy, and marketing communications. Presented via Zoom to a group of experienced marketers, Invited and introduced by Stephanie Richards from the SowGrow Marketing Council.

Does this "branding stuff" have a business case behind it? What's it worth to our company?

FEATURED IN LINKEDIN'S BIG IDEAS AND INNOVATION

Are you one of the rare business or marketing people who understand that "branding" should be highly strategic? You'll definitely appreciate this soup!

Trying to decide if you should rebrand?

What do you do first...can you can "add" branding to your website later...?

Part 1: Nine smarter questions to think about as you explore your company branding

Part 2: Don't just "fill in the blanks"...a consultant's secrets for "how" to think it through

SWOT Analysis is not a branding tool...its a snapshot of "what is"...by itself it doesn't help you get to where you want to go.

Getting sold a bill of goods on "creativity"? We love creativity...and have won many awards for it...we love it as long as it differentiates your business and sells!