Our Thinking...Fully Charged

Does this "branding stuff" have a business case behind it? What's it worth to our company? 


Are you one of the rare business or marketing people who understand that "branding" should be highly strategic? You'll definitely appreciate this soup!

Trying to decide if you should rebrand?

Part 1:  Nine smarter questions to think about as you explore your company branding

Part 2: Don't just "fill in the blanks"...a consultant's secrets for "how" to think it through

SWOT Analysis is not a branding tool...its a snapshot of "what is"...by itself it doesn't help you get to where you want to go.

Getting sold a bill of goods on "creativity"? We love creativity...and have won many awards for it...we love it as long as it differentiates your business and sells!

More Cowbell? More PowerBlog?

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while you're there, let's connect!

Welcome to T-Shirt Tales!

#tshirttales tell stories that T-Shirts can’t tell themselves…

These videos are mostly based on T-shirts we've produced with clients...

FilmTribe was ready for a big powwow in the New Hollywood … and our branding and tagline became one of my all-time favorites…

PURE GENIUS at Apple’s retail locations… MY Customer Experience > Customer Service > Great Brand!

We developed the international event theme, "Get Out, Eh!"... but I never expected what was out there!

DOUBLE TALES!! EarthTeam96 partnered with Georgia Games at GA Tech's stadium  to promote our program... I ran out in the  rubberized Captain Planet suit in front of 15,000 people, and the next thing I knew…

t's not every day that you get a chance to present something on the world stage, but EarthTeam96 created that opportunity, and...

Joel Alpert, MarketPower's Chief Lightbulb, was the primary interview source for this syndicated article on reducing "techno-babble" and communicating meaningfully. It was distributed nationally.


Click here to see the article

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All original content and descriptions, including MarketPower Logo and Energize Lightbulb, PowerBranding, PowerPlanning, PowerCreative, PowerDirect, BrandAnalysis, and other related "Power"-themed phrasing used here, are .© 2000 — 2019 Joel Alpert / MarketPower, Atlanta, GA. Digital Business Analysis, Structural Consulting, Digital Decision-Making, are © Robert Fritz, Inc.