These can meet your current needs and address marketplace interests, and move your business forward.

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It's like having a Fractional CMO, but we go beyond marketing to provide an expanded strategic overview with practical impact to coordinate efforts and build synergy across your key business interests. 

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Why is taking a holistic view— on a "continuum" — so vital?

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Think about it — there are basically 3 options you can take when developing strategy, branding marketing, and processes for your company:

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(1) Do nothing.

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(2) Do it in a scattered way, focused only on tactics, the task on hand.

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(3) Or truly thought-through and integrated… that's the Continuum idea. 

 

Taking some steps, — without other key related steps — won't be as effective.

 

Because you can't

cross a chasm

in two leaps.

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Examples?

 

Let's say you have a strong lead generation program, but when prospects come back to visit your site, your branding falls short, you haven't shown them why they should want to do business with your company. A real prospect found you… but your competitors "ate your lunch." 

 

Or let's say your sales team sells…but your production or operations team can't keep up. You made the sale, but it will be hard to keep your clients!

 

You can probably think of plenty of examples yourself that are specific you your business.

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Our strategic consulting skills are not only used to develop business strategy that's more effective… those translate into branding… then marketing… product/service development (so your good stuff is fine-tuned to the interests or your audience)…  but also for solving process, operational, human, issues and more.

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So, for example, we can stick to basic strategy and branding only, or we can dive in and do things like create customer journey mapping to find key opportunities and solve sales, marketing, and service delivery issues. 

 

Since this strategic thinking is integrated — on that continuum —  taking into account the pieces that may surround any particular element, these are not disjointed random actions…  there is no disconnect on implementation! 

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And, of course, we adjust this approach based on your business needs and marketplace conditions. (So the order or pacing of the components will be re-arranged to work.)

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When you think about it...that integration can be a big deal for your company!

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We call that The MarketPower Continuum.®

 

You might call it "My Re-Energized Business."