Words matter.

They inform. Engage. Persuade. Sell.

Every kind of business and marketing communication has different needs for copywriting content and style. 

Websites. Advertising. Social Media. Investor Presentations. Direct Marketing letters, self-mailers,

3-D dimensional mailings, postcards. Video. Personal contacts. Direct Response TV & Radio. Proposals. Blog content. Billboards. 

Here are some examples of our copywriting expertise.

"Joel is one of those rare individuals who is adept and successful at both strategic and tactical marketing. He has the ability to analyze a complex marketing issue or problem correctly and proffer smart recommendations. He is especially good at implementing successful action plans with very strong creative work that wins awards for results. I've hired Joel, and recommended him to my clients."

Scott Hample, Director Of Marketing

TMi Marketing

"As you know, your team’s direct mail piece was tested against another direct mail package we had developed elsewhere -- yours pulled three times the response.”

Nancy Payne, Direct Mail Manager


"I have to say I am wowed by Joel’s branding program and web copy. I think Joel and very talented. So funny. So original and creative. His results were extremely valuable to our film production company.”

Scott Italiaander, Principal


A word about our words...


We have worked with a wide range of copywriting programs, and taught these in custom workshops for name-brand national companies.


This includes Brand Development copywriting, designed to synthesize the essence of your company's brand identity. Website copywriting and Digital Marketing, such as email, retargeting, landing pages, drip marketing campaigns, and more.

Other writing categories? Direct Response — also known as Database Marketing and Direct Marketing — with high impact direct mail a programs, both flat (2-D), and dimensional mail (3-D). A remarkably wide range of  brochures and collateral, signage and billboards, and just about any other medium you can name. This has been for SMB and Fortune 500, and everything in between.

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All original content and descriptions, including MarketPower Logo and Energize Lightbulb, PowerBranding, PowerPlanning, PowerCreative, PowerDirect, BrandAnalysis, and other related "Power"-themed phrasing used here, are .© 2000 — 2019 Joel Alpert / MarketPower, Atlanta, GA. Digital Business Analysis, Structural Consulting, Digital Decision-Making, are © Robert Fritz, Inc.