Buzz from our Peers:
We've won 27 Gold & Silver SouthStar Awards recognizing our work — for the essential combination of Strategy, Creativity and Results.
A Dozen+ Reasons...
...to choose this unique Atlanta-based branding and marketing consultancy...
Those are the kinds of differences that can make a big difference for your company...right?
Founder, Chief Lightbulb
Strategic & Creative Direcor
Hi...Joel Alpert here, I'm the founder...the Strategic & Creative Director of MarketPower... or you can call me the Chief Lightbulb. I know your company is important to you...so I think you'll want to know…
MarketPower is my business, based in Atlanta. I’ve worked with some of the biggest and smallest companies in Atlanta and across America. (Click here for the client list)
My experience is wide and deep, providing greater value to you by shifting between the roles of…
Direct Response Specialist
Special Projects & Presentations
Production Specialist (save money on digital and print)
All-purpose "lightbulb" to illuminate all kinds of programs you want to light up.
Your company will get lots of exceptional strategic consulting experience... which you can't get at ad agencies.
I've got a bunch of certifications and training. Especially with the innovative consulting approach of Robert Fritz, Inc., enabling me to gain powerful insights into your business, and create better results faster.
(More here: Behind Our Consulting.)
I've worked with the most prominent Direct Marketing ad agencies in the world, in NYC and Atlanta..
And I've trained and worked with Direct Response industry icons and legendary consultants — including Bob Stone, Martin Baier, Sol Blumenfeld and others.
And I've learned just as much working with the largest and smallest of businesses and non-profits.
All that taps your potential and sets your business apart. Then we get pizza!*
* No Chuck E. Cheese or Pizza Hut...it's got to be good pizza.
Certified Professional Direct Marketer
Center For Direct Marketing
Business Strategy & Advisory Consulting
Inbound Marketing Certified Professional
Inbound Marketing University
Certified Business Communicator
Business Marketing Association
Beyond the many work hats, some personal snapshots : I enjoy photography (used to be a reporter/ photojournalist for weekly newspapers in NYC)... play steel-string acoustic guitar... make a pretty mean homemade gluten-free pizza... hike / bike / rollerblade... am an incurable punster... organized a special CERT program (Community Emergency Response Team, part of FEMA), and rewrote their module on Terrorism Awareness and Active Shooter scenarios... sang, sorta-danced, and had a pantomime spotlight solo in a community theater production of Joseph & The Amazing Technicolor Dreamcoat ... have taught Technologies For Creating (it's like literacy in the "how- to- create- things- in- your- life")... active in community... once got some timely help from the Mafia in Brooklyn... like to learn new things, from business & marketing to human potential and kaballah... called "Uncle Joel" by a number of young'uns... enjoy tending my balcony garden...