Buzz from our Peers:
We've won 27 Gold & Silver SouthStar Awards recognizing our work — for the essential combination of Strategy, Creativity and Results. 
A Dozen+ Reasons... choose this unique Atlanta-based branding and marketing consultancy...​

Those are the kinds of differences that can make a big difference for your company...right?


Those are the kinds of differences that can make a big difference for your company...right?



Joel Alpert

Founder, Chief Lightbulb

Strategic & Creative Direcor

Hi...Joel Alpert here, I'm the founder...the Strategic & Creative Director of MarketPower... or you can call me the Chief Lightbulb. I know your company is important to I think you'll want to know…

MarketPower is my business, based in Atlanta. I’ve worked with some of the biggest and smallest companies in Atlanta and across America.  (Click here for the client list)

My experience is wide and deep, providing greater value to you by shifting between the roles of…

  • Strategic Consulting

  • Branding Expert

  • Creative Director

  • Award-Winning Copywriter

  • Direct Response Specialist

  • Product Development

  • Special Projects & Presentations

  • Production Specialist (save money on digital and print)

  • All-purpose "lightbulb" to illuminate all kinds of programs you want to light up.

Your company will get lots of exceptional strategic consulting experience... which you can't get at ad agencies.


I've got a bunch of certifications and training. Especially with the innovative consulting approach of Robert Fritz, Inc., enabling me to gain powerful insights into your business, and create better results faster.

(More here:  Behind Our Consulting.) 

I've worked with the most prominent Direct Marketing ad agencies in the world, in NYC and Atlanta..

And I've trained and worked with Direct Response industry icons and legendary consultants — including Bob Stone, Martin Baier, Sol Blumenfeld and others.


And I've learned just as much working with the largest and smallest of businesses and non-profits. 

All that taps your potential and sets your business apart. Then we get pizza!*

* No Chuck E. Cheese or Pizza's got to be good pizza.​

Certified Professional Direct Marketer

Center For Direct Marketing

Structural Consultant

Business Strategy & Advisory Consulting

Inbound Marketing Certified Professional

Inbound Marketing University

Certified Business Communicator

Business Marketing Association

Beyond the many work hats, some personal snapshots :  I enjoy photography (used to be a reporter/ photojournalist for weekly newspapers in NYC)... play steel-string acoustic guitar... make a pretty mean homemade gluten-free pizza... hike / bike / rollerblade... am an incurable punster...  organized a special  CERT program (Community Emergency Response Team, part of FEMA), and rewrote their module on Terrorism Awareness and Active Shooter scenarios... sang, sorta-danced, and had a pantomime spotlight solo in a community theater production of Joseph & The Amazing Technicolor Dreamcoat ... have taught Technologies For Creating (it's like literacy in the "how- to- create- things- in- your- life")... active in community... once got some timely help from the Mafia in Brooklyn... like to learn new things, from business & marketing to human potential and kaballah... called "Uncle Joel" by a number of young'uns... enjoy tending my balcony garden...

Connect with Joel Alpert on LinkedIn
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( OR: )  Seven70 / 43five-97twenty

All original content and descriptions, including MarketPower Logo and Energize Lightbulb, PowerBranding, PowerPlanning, PowerCreative, PowerDirect, BrandAnalysis, and other related "Power"-themed phrasing used here, are .© 2000 — 2019 Joel Alpert / MarketPower, Atlanta, GA. Digital Business Analysis, Structural Consulting, Digital Decision-Making, are © Robert Fritz, Inc.