MarketPower's Creative Marketing Communications are designed to fit together with no disconnect, and support your engagement strategy, branding, products & services marketing
Integrated Marketing Communications
"Ideas resonate with people. Ideas make brands and clients famous...the actual craft of the creative – the design, the copy and the user experience – matters too. Nuance means…
…getting the execution ”just right” so as to match the target and the ambition of the idea, as well as fit the category."
— DMN magazine,
"The Nuance Of Nuance"
If your marketing doesn't grab attention…
if it doesn't engage interest…
If it doesn't differentiate your products and services…
and it doesn't integrate your creative marketing programs,
and if it doesn't start a conversation about buying…
Maybe it's time for
“Excellent! Awesome! Outstanding!”
These adjectives describe the marketing materials recently distributed. Keep up the good work!”
Jay Beck, Group Sales Manager
HERE'S SOME OF OUR
Location-Based App Connecting Consumers Directly To Business
Strategy, Branding, Product Development & Pricing, and Marketing Communications for a LBS-based mobile app
[ HomePage Copy ]
Gypsi Mobile is the spiffy-new killer app that delivers me-to-you super-local connections. Social. Retail. Services. Professionals.
It’s the OMG tech jump in communications. Giving you real-fast tap-search...with fewer, more relevant results. Real-time, on your Gypsi radar.
Real friendly, me-to-you connections via text. Real conversations that start right here, right now. Tap-tap!
Our Integrated Marketing Communications work has a creative portfolio that spans categories and media…
Renderrific develops renderings for real estate, architecture, product development and more. This hero image video introduces the branding and the offerings for renderings, from 2D Drafting to 3-D modeling, animations, virtual reality walkthrough, and more.
We repositioned and branded this new company, including company name, logo, tagline, development of services, and execution of this hero image video,
"When we have shown marketing materials such as website or brochure to our prospects, they have consistently commented, without us asking, that they really like our approach, and that is one of the key differentiators we have been looking for.
(See ""They're Saying...")
We've won 27 Gold & Silver SouthStar Awards (plus a bunch of others) for the vital combination of Strategy, Creativity & Results
Business Strategy, Company Name, Branding, Product Development, Targeted blog content, and all Marketing Communication for Information Technology firm
Animated Banner Ads for Lead Generation
Animated banner ad targeted to trade show attendees, and retargeted
Linked email graphic promoting a special event
Animated banner ads for Jetstream, a company that decompresses gas cylinders, which we also rebranded
Business Process Video
Employee Training and internal communications are an important part of Integrated Marketing Communications. This "explainer video" was geared to employees and prospects selling this unique fintech product.
New Product Line Introduction
Promotional video aimed at business markets, promoting new line of databases sold by Equifax, called PowerLists. We wrote the script, co-directed production, and wrote the original music soundtrack.
"I have to say I am wowed by Joel’s branding program and web copy. I think Joel is very talented. So funny. So original and creative. His results were extremely valuable to our film production company.”
(See ""They're Saying...")
(Here's what our professional peers are saying...
Industrial & Manufacturing
The signature ad from an award-winning integrated campaign for a high-tech asbestos removal garment made by Kimberly-Clark. Included multiple ads, direct mail, email, statement stuffers, press releases, trade show exhibit design and promotion.
3-D Direct Mail program for CSX Transportation,each featuring one of the 3 intermodal methods of transportation — ship, train, and trucking.
Billboards / Outdoor / Environmental Graphics / Signage
BARTER: Digital billboard for regional barter organization based in Atlanta area,
Billboard for American Cyanamid agricultural herbicide Avenge, smack in the middle of in a field in South Dakota, next to a grower's supply depot. Part of multimedia campaign that was done as a last-ditch effort to prevent a phase-out of this product. Included overall strategy, rebrand, posters and billboards, radio, print and dealer incentive program.
RETAIL: Renamed & ReBranded sign-making company, from Signs In A Day... to supersignssuperfast! with retail store design, order intake system, marketing program and collateral, targeted marketing program, as part of preparation for franchising.
Our tagline for FilmTribe was featured in the entry hall of this Atlanta-based film production company" "We shoot it. We Kill it. Your audience eats it up!"
Our mission statement engraved in stone at US headquarters of Canada Life (above); And one of the product rebrand programs — this with product strategy, rebranding, creative — this for disability insurance Our work included company rebrand, tagline, all-new collateral, product development, multiple broker incentive programs, strategic consulting, more.
Direct Response Television
Sixty-second TV commercial for the Safety Pure Water Filter Carafe
2-minute Direct Response TV commercial marketing Liberace video playing the music of Stephen Foster
“…he directed and produced our key marketing efforts for more than a decade, developing strategy, creative implementation, and production. …Helped us re-invent our company strategy and branding, our creative image and copywriting, the trade show booths and marketing for the shows we attend,…a distinctive website that expresses our branding, and recommended a technology innovation. …Joel has been part of our business for many years -- he's smart and creative, and I recommend him.”
(See ""They're Saying...")
Financial Services & Insurance
Sanda K. Meltzer & Associates
Insurance Compliance Consulting
Business Strategy, Rebrand, Marketng Strategy, Website , Digital and Online, product development (producing an industry-unique project status dashboard), illustration series, website development, direct mail, email, trade shows theme concepts, trade show marketing, direct mail, email, online banners, collateral and more.
Fujiyama Wealth Management
A small specialized financial planning company catering to people of high-net-worth. This introductory branding video flags the audience of high net worth individuals.
Strategy, Branding, Recruitment Website for Strategic Financial Alliance, a Broker/Dealer serving financial advisors
Part of our Brand Identity and Brand Development program, was reimagining a "mobius strip" with 3 parts, each to represent a key aspect of this unique company's synergy.
It quickly became part of the published brand story.
Foillowing or rebrand of Canada Life, an international insurance company, we did a series of product rebrand and new marketing materials for a wide range of their programs. This video shows samples of those programs
“…not only designed my presence on the web– he defined my presence on the web. I simply came to Joel with an idea for what I needed and the next thing I knew, I was looking at the manifestation of my idea …Everything was spot-on, in tune with the vision I had.
In working with Joel I got insights into my product that I had not seen. If I had to sum it up my experience in one statement, it would be “Joel got what was not being said in what I asked him for. As a result, I ended up with what I didn’t even know that I wanted, but was what I would have asked for to begin with if I had been able to articulate it.”
You & i Workshop
President at RetireworX
3D "blueprints" mailer in a tube, marketing a not-yet-completed subdivision, for an ad agency client in Mississipi
3-D - Dimensional Mail
'3-part campaign to introduce IBM/CD Group's new eCommerce software platform, resulting in successful launch of the program (after 2 other agency attempts)..
3 square colorful pieces were mailed, building brand interest, driving webinar attendance; third piece is tabbed and expands into a rocket launch in stages.
4-part 3-D campaign targeted for shipping managers, to introduce or expand their use of CSX Transportation's intermodal services
MarketPower has developed all kinds of marketing communication across a ridiculously-wide range of programs…
…our portfolio samples come from a range of uncommon programs. From fitness centers to agricultural chemicals. Cellphone carriers to insurance compliance. Publishing to vacuum cleaners. Management consulting to amusement parks. Technology to lawncare. Financial services to Hawaiian coffee…and beyond!
Brand development and website for a personal growth workshop
HOTEL & AIRLINE FREQUENT FLYER PARTNERSHIP LAUNCH: Branding, Marketing and Program Development for new partnership between Best Western and American Airlines. Including program design, customer experience desk manual, a range of collateral material…
LOCAL RETAILER REFRESH. Product and services offerings needed a clearer presentation, which included updating product descriptions and signage, and store layout.
FILM PRODUCTION & ENTERTAINMENT. Copy from a website panel. Strategy, branding and website copy for FilmTribe, an international film production company based in Atlanta
INTERNATIONAL MARKET ENTRY: Strategy, Branding, Web Development for Moscow-based management consulting firm, specializing in market entry, developing partnerships and import programs for goods from the U.S. and Europe. Definitely collusion.
"Don't work with us… just because you like what you saw here: the company names, logos or taglines. Or because you like the marketing programs (with award-winning creative marketing communications). Or the response campaigns that caught your interest and moved the needle.
Yes, we like that you like them. Yes, we like that those marketing communications, have won a shelf-full of awards. But leveling up your business is not like buying a bag pf potato chips… your choice of MarketPower should have a little more thought behind it.
We'd really prefer you work with us because you also took 15 minutes to check out what's behind our expertise -- integrated strategy, branding, marketing communications: When you find out how our experience… these business tools… and our insights… make a difference for your business, you'll gain a stronger vision for where we can go to energize your business.