- 5 min
Why ReBrand Now? You Can Put Off ReBranding, But Do You Really Want To Kill Your Best Prospects?
You're not a murderer So why kill off your prospect pipeline with weak branding that sends them elsewhere!
…to turn off the facet."
— Author Unknown
"We are too busy mopping the floor…"
You probably should plug into the nearest power outlet now — because if you're thinking about rebranding now, there's a good chance your strategic and communications power has been needing a recharge for a while.
You haven't done anything wrong.
It's a natural need.
Sometimes key elements in these areas need to be updated, Sometimes company offerings and descriptions need to be unraveled and clarified because they've gotten complicated or unclear. Could be a business process has become inefficient. Or the essence of your offerings or the company's focus has drifted..
While many of the fundamentals of your company, products and services may be there, your business and branding revolves around up-to-date product/service offerings.
You'll want to ensure that your products and services are refined to meet the interests of your target markets. We'll want to understand and engineer the customer experience to meet their interests.
With clear, compelling marketing communications that work. Driven by a thought-out marketing program, integrated with brand-building, social media marketing, and targeted response-oriented programs to move the needle.
Continuing. through sales, onboarding, customer service, and beyond. (That applies to SMB, too — that's not fancy shmancy stuff just for the Fortune 500.)
ReBranding gives you a chance to present your company's strengths, so you can compete and sell more powerfully!
Even if you’ve been in business for years. (Especially if you've been in business for years!)
”Our Great Wraps brand was in need of repositioning, and we turned to Joel Alpert at MarketPower for help. Joel helped us discover what customers valued in Great Wraps. In doing so, he essentially reintroduced us to our Brand. He worked with us on strategic thinking, research, and helped us create a meaningful tagline. Equipped with this superior brand identity, we are now moving with confidence to redesign every element of the Brand. Our future is indeed brighter. If you’re seeking to delve into the core of your Brand, I recommend Joel Alpert to lead the way.”
"Its not that we need new ideas...
but we need to stop having old ideas."
— Edward Land
Let's think it through…
A good rebrand happens when we put fuzzy business, branding and marketing into focus. The questions you consider for your business will vary, but may include…
What's changed in the marketplace?
How has your company evolved since the last brand checkup?
Have you figured out better ways to offer your product or services…or do you need to?
What needs to change in your business or marketing?
Why do your prospects buy?
Why from competitors?
Why from your company?
Why do they say yes, and what does it take to move there?
Would adjusting the substance and presentation of your product and service offerings be stronger?
Do we need to have a fresh new look?
Is "measured evolution" or "innovative revolution" the right move?
And can we work to move your sales process towards... more sales?
We're not asking these questions randomly. They come out in our working process. And that vital reboot unravels what has gotten off track -- or never was fully on track.
When you do it well, you light up your business and its relationships. And if you did this... don't you think it would make your business more productive, efficient and more profitable?
And if you did this stuff... don't you think it would differentiate your company better, and explain your products and services, so you could turn suspects into prospects… and prospects into customers… faster, and in great numbers?
And if that happened… is it okay with you that your business will be more productive… operate and convert prospects more efficiently… and be more profitable?
“The second time we hired Joel was to help us plan and develop our branding and marketing program for our IT Services company. We are in a very, very competitive market, and knew that strong branding and marketing was necessary to differentiate ourselves. Joel has worked with us on his “PowerBranding” strategic process, through detailed content and “creative direction.” When we have shown marketing materials such as website or brochure to our prospects, they have consistently commented — without us asking — that they really like our strategy, content, marketing, and design , and that is one of the key differentiators we have been looking for.”
"The brand element of that combined market value amounts to around one-third of the total, which confirms the brand as the most important single corporate asset.”
— “Brands And Branding” (Bloomberg Press)
30-Minute Complimentary Coffee Consult. In-Person or Virtual.
Want to empower your ReBrand? Other business and marketing goals?
We'll address your interests. Identify priorities. Provide insights using unique consulting skills. And help you sort out your thinking and potential next steps.
It's yours, with our compliments.You're buying coffee.