We bring you a bunch of specialized services... listed here as an Index, because it can be easier for you to find this way… and because we we don't always talk about the component skills we use.
This is a great place to window shop… and get custom-tailored programs to meet your interests. Tap what's best for you to build a stronger business…
Turn your business switch to "on"
We help you build a powerful foundation for your business growth. And that goes beyond a nice new logo and photos on your website,
We should start by focusing your business, products and services, sales and marketing., using proprietary thinking tools. This will have major impact on your engagement, website, social media, sales collateral, and customer experience, and ultimately sales….
We brand and rebrand established companies, dvisions. programs and events…and startups. So people say "Yep, I want that…"
strategy on steroids
This is business strategy designed as an action plan. No boilerplate, No meandering checklist. No 3-ring-binder babble.
We'e helped companies integrate their efforts so their work is synergistic… refocus the business on most profitable components (and ones that lead there)… change the "mix" of their offerings… and connect the gaps that help a company gain more traction in their market.
Whether we look at your entire company, or focus only on marketing communication, we build an action plan with steps your team will understand. To help you do your best work, sell more and grow.
Effective, Award-Winning Copywriting and Creative Marketing Communication
Gain level-up thinking and execution
Do words matter?
Hell, yeah! Ideas resonate with people.
Creative ideas, writing and visual approaches that are focused on the customer and producing business results help you position, engage and convert more powerfully.
Nuanced marketing communications — ideas, visuals, copywriting — means getting the execution just right, to match the target and purpose of the program. Any medium and channel. We produce effective, award-winning work — digital, print, direct response, presentations, customer experience, business communications, and more.
With style to match the kind of engagement your audiences want — conversational or formal, dead-serious or entertaining.
Do it half-assed, and you get a mediocre result, at best. Do it well… and you engage your audience and crush it! Do any of your programs deserve less?
Your website is your business. We don't just "build a website." Your cousin's teenage kid, or an offshore developer on Fiverr or UpWork can throw "something" together at lower cost. So what do we do? We build sites designed to represent and build your business.
Remember, your website is not a commodity. You will invest much more of your team's time in business development/ sales/ marketing than the cost of the website itself. Do you really want to work hard at building your prospect pipeline… only to lose them when they're not really engaged by your site?
We'll bring out your best thinking, and ours. We'll make pivotal strategic recommendations. We'll give your site a fresh, new look that reflects powerful branding. And we'll make fundamentally valuable changes to engage your audience and help you sell.
Turning engagement into > Suspects > Prospects > Customers.
Tap your definitive Branding, Business & Communications Audit, with Custom Recommendations
Not quite sure your branding or rebranding is on target? Want an expert assessment of your strategic direction, business processes or marketing communications? In the middle of a lukewarm rebrand?
MarketPower brings you fast, definitive consulting, assessment, and recommendations, to help you boost focus, efficiency and profitability. Completely flexible, short-term smarts. Absolutely customized to your needs.
So you can adjust and move powerfully forward.
We can place primary focus on:…
— business, branding and marketing; strategy and communications content
— website strategy and content
— what direction should the business take… do we want to add a particular service or product…
— advertising, social and and promotional "concepts" and marketing programs
— business processes and integration: what processes or systems need improvement…
alignment… focus… reinvention… to work more efficiently
— review and tweak your marketing communications... before you put it out there!
— direct response marketing programs
— product and service analysis and improvement
— customized to your needs
So many companies are "just doing stuff" in the digital arena, and not producing much. We'll help you think through your digital efforts strategically, It takes a while, and you want to be on the right path.
We'll help you get your branded product and service messages out there, and bring inbound leads your way. We work to engage your audience. And shift prospects into customers. via Email. SEO. Content Marketing. PPC. Retargeting. And with offline marketing such as direct mail and phone.
We may develop Social Media Strategy, new channels or refine them, broader-reach or targeted approaches, with a variety of tools. Customized to your business, and how we can produce the highest impact. Working with your team or ours.
You get to call the shots with outbound Direct Response Marketing — you go directly to your customers to gain targeted engagement, leads, sales, capitalize on Social. Primarily using email and high-impact direct mail. To existing or new channels we develop.
Did you know that when your prospect holds a piece of direct mail n their hands, they engage 10X more neurons than when they scan on a screen?
We bring you certified Direct Marketing expertise, and experience at the world's strongest DM agencies, for
targeted outbound lead generation.
Got a vexing business issue breathing down your neck? We work with unique consulting skills to help you with…
Strategic thinking to address key business issues, or even the overall direction of the business,
- "Problem Solving" (with a focus on objectives!) to address business or personnel issues...
Executive and team coaching
Business strategy…Marketing strategy
Evaluating consulting guidance you get elsewhere
Definitive business direction and business decision-making for complex issues
Phone, video or IRL meeting
We add value and efficiency for executives and your full team.
We work with you to think through the value of your existing products and services, — and help you make them stronger. So you can meet prospect interests ... sync with your company branding...develop engaging User Experience...and gain maximum value from your own offerings.
Our recommendations make a strong impact with improvements to products… changes in the way services are provided and delivered… product or service innovation… and repositioning them in the marketplace.
We use a variety of strategic thinking tools for PowerBoost, including Structural Dynamics Consulting, UX Design, and Product Development thinking.
We'll develop new ideas and thinking
We help you develop your products, services and ideas from scratch, or help move them forward.. Established
companies and startups.
This is most frequently applied to Product or service development.... and customer experience design. It can also be a part of the process for developing business organization and leadership., and organizational change.
We use an flexible mix of valuable thinking tools, usually in combination, including...
our remarkable Structural Dynamics Consulting Process
Product Development Design Thinking, with ideation, examining our "thinking premises'... hypothesis, assumptions and risks
Wireframing and Visualization
Investor-oriented visualizations and presentations
Present your company well, to really maximize your potential
A half-baked presentation won't do. Every contract or investment opportunity is vital to your business.
Gain clients faster with stronger Business Development. Gain investors faster, with stronger presentation of the business and its potential.
Including One-To-One customized presentation, to win that gotta-have prospect. And we'll even help you present, if you like.
We hit the bullseye with content, style and efficiency in the process — because we take better aim, using sharp consulting skills and processes.
LinkedIn Profiles, Connections & Marketing
Connect with new leads and sales
Your prospects and customers will look you up — or people like you — on LinkedIn. Will they find you… and what will they find?
Be found by people who are looking for your specialities. Boost your personal and company branding. Connect directly with qualified business buyers and collaborators, and funnel them to your website or directly to you..
We can provide expertise on LinkedIn prospecting and marketing, company page, content strategy, specialized social media management, LinkedIn advertising,
company-sponsored profile workshops, team coaching,
Business Process Improvement.
Work more efficiently, with better tools
If your process or technology is not keeping up your growth, our team can shift that. Could be deconstrucing a business process, and reconstructng it to work more efficiently. Or to pass on specialized knowledge an employee has gained.
On the tech side, this might include CRM, customer dashboard, project management, integrated team scheduling, KPI outcome plan, online appointments, UI-UX, customized process or customer visualization tools. Could also be about non-tech processes, paper and materials flow, logistics, and more.
Integrate this with strong strategy, branding, and marketing, and you'll be able to identify what works best, measure results, and work more efficiently!
Let's team up!
Ad Agency, Developers,
We become a seamless part of your team, white-label or transparent. Providing expertise, value, and an expanded team for your business.
We work with top ad agencies, management consulting
firms, design and web development folks... if you're looking for a quality partner... let's talk.
Whether you're in a Fortune 1000 C-suite corner office... or a specialized consultant running your own business... you might want to try on the completely different kind of executive empowerment we call PowerCoaching.
We'll use our consulting superpowers to help you think through any difficult issue… make clear decisions… boost your effectiveness and achieve your goals in business or personal life.
> Strategic Thinking/Coaching >
> Product/Service Enhancement >
> Branding & User Experience >
> Website & Marketing Tools >
> Build Sales Team/Ambassadors >
> Targeted Direct Mail & Email >
> Lead Gen/Content/Social >
Not so easy to define?
We've energized so many usual programs and projects. "Like what?"
Everything from introducing a new communications technology for a major telecom… to figuring out how to decide to relocate an esthetician spa.
How to promote a refrigerated railway train that delivers orange juice …to improving a process for moving confidential papers through an organization.
A visual ordering system for a retail sign-making operation… to a presentation customized to audience 10 -minutes before given to a just-flagged group of prospects at a trade conference.
Transforming the business models of a multifaceted medical practice… and a truck-based service business that we're re-energizing post-Covid.
We use our superpowers in consulting and problem-solving, research, decision-making, award-winning tactics and marketing communication to figure stuff out and make it work!
You might want to have us help you develop that unusual idea to help make it successful!
Turn On The Power®
Get going in the
Trying to figure out the best approach towards your business development, branding, or other issues… but want more than superficial plans? We can help you sort out a program of next steps.
Many business owners and marketing teams charged with coming up with a powerful direction. feel like their a bit in the dark. We'll turn on the power.
Our custom consulting will use cutting-edge thinking tools and approaches, including…..
— sort out overall business, product or service direction, using out Structural Consulting thinking processes
— focus on vexing issues
— unraveling owner or director's interests
— make go/no-go decisions
— Digital Decision-Making
— …and a number of other specialized techniques, processes and brain jolts… to set your business on a smart trajectory.
Grab a cup of MarketPower
30-Minute Complimentary Coffee Consult. In-Person or Virtual.
What do you want to create or tweak?
Gain vital strategic insight?
Empowered Brand or ReBrandi?
Stronger Marketing Communication?
Effective Direct Response Campaigns?