Our specialized business and marketing services help you build a stronger business
Beyond a nice new logo and photos on your website, we help you build a powerful foundation for your business growth.
We'll help you focus your business, products and services, sales and marketing., using proprietary thinking tools. This will have major impact on your website, social media profiles, sales collateral, and everywhere else. Plug in!
This is business strategy built as an action plan — no boilerplate, no static checklist, no 3-ring-binder babble.
Whether we look at your entire company, or focus only on marketing communication, we build an action plan with steps your team will understand. To help you do your best work, sell more and grow.
Level-Up Copywriting & Marketing Communication
Do words matter?
Will some creative ideas and specific writing approaches help you engage and convert more powerfully?
Ideas resonate with people. Nuanced marketing communications — ideas, visuals, copywriting — means getting the execution just right, to match the target and purpose of the program. Any medium and channel. Effective, award-winning work — digital, print, direct response, presentations, customer experience, business communications, and more. With style to match the kind of engagement you want — conversational or formal, dead-serious or entertaining.
Do it half-assed, and you get a mediocre result, at best. Do it well… engage your audience and crush it! Do any of your programs deserve less?
We don't just "build a website." Your cousin's teenage kid, or an offshore developer on UpWork can do that for you at lower cost. So what do we do? We build sites designed to build your business.
Your website is not a commodity. You will invest much more of your team's time in business development/ sales/ marketing than the cost of the website itself. Do you really want to work hard at building your prospect pipeline, only to lose them when they're not engaged by your site?
We'll bring out your best thinking, and ours. We'll make pivotal strategic recommendations. We'll give your site a fresh, new look. And we'll make fundamentally valuable changes to engage your audience, and help you sell.
Turning engagement into > Suspects > Prospects > Customers.
Fast, definitive consulting, assessment, and recommendations, to help you boost focus, efficiency and profitability.
We look at your business direction, brand impression, basic sales & marketing tactics/processes. We can place primary focus on:
— business, branding and marketing; strategy and communications content
— website strategy and content
— advertising, social and and promotion
— business processes
— direct response marketing programs
— product and service analysis and improvement
— customized to your needs
So many companies are "just doing stuff" in the digital arena, and not producing much. We'll help you think through and your digital efforts strategically, It takes a while, and you want to be on the right path.
We'll help you get your branded product and service messages out there, and bring inbound leads your way. We work to engage your audience And shift prospects into customers. via Email. SEO. Content Marketing. PPC. Retargeting. And with offline marketing such as direct mail and phone. Customized to your business, and how we can produce the highest impact. Working with your team or ours.
You get to call the shots with Direct Response Marketing — you go directly to your customers to gain targeted engagement, leads, sales, capitalize on Social. Primarily using email and high-impact direct mail.
We bring you certified Direct Marketing expertise, and experience at the world's strongest DM agencies, for
targeted outbound lead generation.
Sales & Investor Presentations
Half-baked won't do. Gain investors faster, with stronger presentation of the business. Gain clients faster with stronger Business Development. We hit the bullseye because we take better aim, using sharp consulting skills and processes.
Be found by people who are looking for your specialities. Boost branding. Connect directly with qualified business buyers and collaborators, and funnel them to your website.
LinkedIn prospecting and marketing, company page, content strategy, specialized social media management, LinkedIn advertising, company-sponsored profile workshops, team coaching,
Tech Tools and Business Process Improvement
If your technology is not keeping up your growth, our team can shift that. Could be CRM, customer dashboard, business process improvement, project management (we implement Monday.com), integrated team scheduling, KPI outcome plan, online appointments, UI-UX, customized process or customer visualization tool Integrate this with strong strategy, branding, and marketing, and you'll be able to identify what works best, measure results, and work more efficiently!
We become a seamless part of your team, white-label or transparent. Providing expertise, value, and an expanded team for your business.
We've worked for top ad agencies, management consulting firms, design and web development folks... if you're looking for a quality partner... let's talk.
We coach and support your business in many ways. Strategic Thinking. Brand Management. Outsourced Marketing Communication. Content and Content Strategy. Executive & Life Coaching. Training your staff, and working with them to help execute our plans.
We ensure that the money you save — if you work with multiple agencies, or buy "gig economy" projects — is integrated, and fits well into your overall strategic direction. We help in process improvement, production efficiency, vendor vetting… providing real value in many ways for your company.
PowerCoaching is available to select clients. of MarketPower, Atlanta LinkedIn Personal Branding, and at our discretion where we think we can make a difference.
Atlanta Executive Coaching / Life Coaching on steroids
You may be interested in real-life PowerCoaching, a departure from the standard hype of some executive coaching, because you want to…
accomplish your objectives with accountability and greater efficiency
sort out difficult business problems or personal issues
shift long-standing patterns of behavior that don't work
make important business or life decisions, and move forward with clarity
Business and life transitions, such as career change
want to consider and vet ongoing business issues
or just want to be boost your skills at being more effective overall… in a way that works with your own personality and style.
You may have considered or started coaching, but you've never tried anything like PowerCoaching.
You and I will work together and be straightforward in how we address your interests, any impediments or distractions, and the best ways to help you reach your goals. That will be inspiration that's based in reality. (And the reality is, we just are not in the best position to see our own blind spots.) This can get personal.
I won't "pump you up" with superficial encouragement or meaningless aphorisms. You won't really believe that stuff anyway.
This approach is not academic. Itr is not formulaic. It is not an "Artificial Intelligence"-style response or psycho-babble. It's all about you, — your goals, your patterns, how to create enduring successes. With a unique approach to make it happen. It's working on change IRL.
I've used with this remarkably practical executive and life coaching with individuals and entrepreneurs who are independent, as well as in small and large companies. Business and Personal issues of every category. I like making a difference with this coaching, and I take on select clients who are committed to their goals.
This work is fully customized. It is primarily based on an innovative strategic thinking approach called Structural Dynamics Consulting, developed by Robert Fritz, Inc. Our approach has a remarkable "thinking toolbox" that includes Digital Decision-Making, and the principles of Landmark Education and other tools in your customized program.
With these consulting and coaching tools, and our engaged co-creating with you, we can very quickly sort out any underlying thinking that may be tripping you up… and put into place "thinking structures" which really work for you. With guidance and accountability. Producing the results you want...not in years and years… but in days, weeks and months.
If you're interested in this innovative and effective work, get in touch, we'll send you a great read.
Grab a cup of MarketPower
30-Minute Complimentary Consult.
In-person or virtual.
What do you want to create or tweak?
Stronger Marketing Communication?
Effective Direct Response Campaigns?
Executive & Team Personal Branding?
We might outline some smarter thinking, or do our Digital Business Analysis for you. At very least, we'll help you sort through your next steps...