PowerBlogSM

Our Thinking...Fully Charged

Joel Alpert stretching a rubber band, while preseting hte concept of Structural Tension, a tool to help create business and personal results

Uncommon insights on business, strategy, branding, marketing, personal branding… patterns that work and don't work… Whac-A-Mole, rubber bands, The Matrix, The Simpsons, Blazing Saddles… & soup.

Do What Now? Take Action Right Now To Bring In Revenue! You'll Get To Strategy & Branding…?

4 min

Company Branding

Do What Now? Take Action Right Now To Bring In Revenue! You'll Get To Strategy & Branding…?

Do you want to present a weak website to your best prospects... who respond to blogs/social, but buy based on your brand strategy & marketin

2023: Gain These 7 Powerful Insights On Strategy & Branding

3 min

Strategic Thinking

2023: Gain These 7 Powerful Insights On Strategy & Branding

What's your orientation towards thinking strategically? Take a good look at the direction of your company — macro & micro. It could be AHA!

How are you thinking about "strategy" and your business? Is your strategy a "Generative Engine"?

4 min

Strategic Thinking

How are you thinking about "strategy" and your business? Is your strategy a "Generative Engine"?

Many well-meaning entrepreneurs and executives want to develop and start selling their products and services, before laying out a roadmap ..

4 min

Company Branding

Is your BRANDING a “sticker”…or a "stick-shift"? Does your brand really produce business results?

Many business owners and directors of small and large companies fall into the trap of jumping into marketing, before the "marketing infrastr

Playing “Business WhacK-A-Mole”? The Problem With Problem-Solving Will Hit You Over The Head!

3 min

Strategic Thinking

Playing “Business WhacK-A-Mole”? The Problem With Problem-Solving Will Hit You Over The Head!

What's so bad about "problem solving"? If it's addressing short-term problems that that reoccur…

Why ReBrand Now? You Can Put Off ReBranding, But Do You Really Want To Kill Your Best Prospects?

5 min

REbranding Your Business

Why ReBrand Now? You Can Put Off ReBranding, But Do You Really Want To Kill Your Best Prospects?

You're not a murderer So why kill off your prospect pipeline with weak branding that sends them elsewhere!

4 min

Company Branding

C-Level Execs Ask: What's Our Brand Worth? Why Spend Time & Money Developing Our Brand?

When CEOs try to think about brands, their brains hurt. They're conceptually tricky."“fiendishly complicated, elusive, slippery, half-real/

5 min

REbranding Your Business

Want To Know 6 Ways Your Brand Identity Actually Influences Your Prospects And Customers?

Step back from the business babble, and you'll see that your brand is perceived in many ways., and those impressions are critical in each

Strategic Business Secrets found in Eggdrop Soup — discover them when you do something different!

5 min

Strategic Thinking

Strategic Business Secrets found in Eggdrop Soup — discover them when you do something different!

I was half-enjoying my egg drop soup as NBC's Nightly News was about to come on. Then I suddenly realize the soup I was eating…was not...

9 Secret Branding & ReBranding Questions To Empower Your Growth (Part 1)

6 min

Strategic Thinking

9 Secret Branding & ReBranding Questions To Empower Your Growth (Part 1)

Critical Q's: Haven’t taken a good clear look at your strategy and branding in past 2 years? The marketplace can be rough, take a fresh look

How To Think Through Your Branding or Re-Branding (and Strategy, and Marketing Communications), P2

5 min

Strategic Thinking

How To Think Through Your Branding or Re-Branding (and Strategy, and Marketing Communications), P2

Key questions about branding or rebranding asked right, bring freshness, clarity, innovation... and new business to your company!

It's Good To Be Ignorant! Wait... Is It Really? What About The Secret Of The Rubber Band?

1 min

Strategic Thinking

It's Good To Be Ignorant! Wait... Is It Really? What About The Secret Of The Rubber Band?

Joel shares strategic insight which has major impact on brand development, business strategy... and asserts that being ignorant is critical!

1 min

Strategic Thinking

(DIRECTOR'S CUT:) Stuck Inside The Strategic Thinking Matrix? Unedited, expanded, with Q&A

Why are so many business task doomed? Why do smart business people get stuck? UNEDITED, with discussion among some smart marketers…

You May Have Sent SWAT Teams…But SWOT Is Killing Your Vision! Let's Level-Up This Model

6 min

REbranding Your Business

You May Have Sent SWAT Teams…But SWOT Is Killing Your Vision! Let's Level-Up This Model

Been using the classic SWOT Analysis? Want to know what works and what doesn't about SWOT... and another orientation to strategic thinking?

Welcome To The Deli: Buyers Want Real Meat. So don't try to sell "It's like natural" when it's not

2 min

Marketing Communication

Welcome To The Deli: Buyers Want Real Meat. So don't try to sell "It's like natural" when it's not

Buyers don't want smiles and bouncing pecs. Watch and listen...it's silly but too familiar! Can your brand really do this these days?

New Thinking on Q&A: "Why Did The Chicken Cross The Road?" Do you know the real answer?!

7 min

Strategic Thinking

New Thinking on Q&A: "Why Did The Chicken Cross The Road?" Do you know the real answer?!

"Chicken Jokes" for business? You can learn a lot fro the funniest strategic business answers to this classic setup line!

Nervous About Branding or Rebranding? Is "Creative" Branding A Potential 300-lb Gorilla?

6 min

Marketing Communication

Nervous About Branding or Rebranding? Is "Creative" Branding A Potential 300-lb Gorilla?

This isn't Guerilla Marketing...this big gorilla will monkey with branding or rebranding... and you'll slip on a banana!

3 min

Company Branding

Do-It-Yourself Branding & Marketing? You Might Want to D-I-Y…but D-OHn’t Even Think About It!

You can’t fault Homer for trying. But you can't cross a chasm in two leaps! If you can DIYU... great. Or are you bowling in the wrong lane?

Rated S — Bawdy Apple's Siri Sez What She Wants… And Has Created All Kinds Of Mistakes & Trouble!

2 min

LinkedIn/Personal Branding

Rated S — Bawdy Apple's Siri Sez What She Wants… And Has Created All Kinds Of Mistakes & Trouble!

“ SIRI says what SHE wants to, even if it's a bit edgy... but we’re trying to work it out” Who knew that Apple had a bawdy side as part...

2 min

Strategic Thinking

BRAND-AID Branding: Big Ideas Can Be Small. So Small Ideas Can Be Big!

Nothing Comes Closer To Getting Under Your Skin Than This Simple Branding Idea Most branding efforts focus on name, logo, and...

2023: Powerful Insights

Strategy: Generative?

"Add" Brandng?

Whac-A-Mole?

Do What Now?

Not Rebranding?

Brand Value

Soup Secret

Failed Efforts

Swat SWOT!

Chicken Jokes

It's "Like" Natural

Homer Simpson DIY

Be Ignorant!

Strategic & branding consultant Joel Alpert says "It's good to be ignorant!" Really? What could you possibly gain?

Joel On Zoom - Structural Tension_edited

Joel shares strategic insight which has major impact on brand development, business strategy, and marketing communications.

Presented to a group of experienced marketers, Invited and introduced by Stephanie Richards from the SowGrow Marketing Council, this video blog is a challenge,

testimonail regarding why "ignorance" is good! (first)

testimonial regarding why "ignorance" is good! (4th image)

testimonial regarding why "ignorance" is good!

testimonail regarding why "ignorance" is good! (second image)

5th image - testimonial regarding why "ignorance" is good!

T-Shirt Tales

WELCOME TO
T-SHIRT TALES!

T-Shirt Tales tell stories that T-Shirts can’t tell themselves

We developed the international event theme, "Get Out, Eh!"... but I never expected what was out there! The guy who looked like he was about to fall off the cliff showed me…

FilmTribe was ready for a big powwow in the New Hollywood … and our branding and tagline became one of my all-time favorites…

DOUBLE TALES!! EarthTeam96 partnered with Georgia Games at GA Tech's stadium to promote our program... I ran out in the rubberized Captain Planet suit in front of 15,000 people, and the next thing I knew…
.

It's not every day that you get a chance to present something on the world stage, but EarthTeam96 created that opportunity, and...

PowerBlogSM

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Our Thinking...Fully Charged

Strategic & branding consultant Joel Alpert says "It's good to be ignorant!" Really? What could you possibly gain?

WELCOME TO T-SHIRT TALES!

T-Shirt Tales tell stories that T-Shirts can’t tell themselves

What stories do your T-shirts tell?

WELCOME TO
T-SHIRT TALES!