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PowerBlogSM
Our Thinking...Fully Charged
Uncommon insights on business, strategy, branding, marketing, personal branding… patterns that work and don't work… Whac-A-Mole, rubber bands, The Matrix, The Simpsons, Blazing Saddles… & soup.
Do What Now? Take Action To Bring In Revenue? Wait… So We'll 'Get To Strategy & Branding Later'…?
Do you want to present a weak website to your best prospects... who respond to blogs/social, but buy based on your brand strategy & marketin
5 min read
Revitalizing Your Marketing Strategy: The Power of Direct Mail Marketing in the Age of SEO and Social Media Overload
Place a tangible, attention-grabbing marketing communication directly into the hands of your prospects, highly-targeted, unlimited formats,
2 min read
Are you really thinking strategically to boost your business… company brand…& marketing communications?
In this fast-paced OMG world, our actions are not always clear, efficient and productive. We want to stimulate fresh ideas and unlock...
2 min read
Billionaire CEO Attacks MarketPower's Joel Alpert Because He Hates "Consultant Babble"! Confidential Business War Story, Now Told!
Why the attack, Joel thought, if even if he was the CEO?! Joel had worked for weeks on those recommendations, and they were good…
8 min read
![Are you playing Business Whac-A-Mole" with recurring problems? Discover the pattern behind "problem solving" and break free! [video]](https://i.ytimg.com/vi/9IOYedmBt9Y/sddefault.jpg)
2024: Gain These 7 Powerful Insights On Strategy & Branding
What's your orientation towards thinking strategically? Take a good look at the direction of your company — macro & micro. It could be AHA!
4 min read
How are you thinking about "strategy" and your business? Is your strategy a "Generative Engine"?
Many well-meaning entrepreneurs and executives want to develop and start selling their products and services, before laying out a roadmap ..
4 min read
Is your BRANDING a “sticker”…or a "stick-shift"? Does your brand really produce business results?
Many business owners and directors of small and large companies fall into the trap of jumping into marketing, before the "marketing infrastr
4 min read
Playing “Business Whack-A-Mole”? The Problem With Problem-Solving Will Hit You Over The Head!
What's so bad about "problem solving"? If it's addressing short-term problems that that reoccur…
3 min read
Why ReBrand Now? You Can Put Off ReBranding, But Do You Really Want To Kill Your Best Prospects?
You're not a murderer So why kill off your prospect pipeline with weak branding that sends them elsewhere!
6 min read
C-Level Execs Ask: What's Our Brand Worth? Why Spend Time & Money Developing Our Brand?
When CEOs try to think about brands, their brains hurt. They're conceptually tricky."“fiendishly complicated, elusive, slippery, half-real/
4 min read
Want To Know 6 Ways Your Brand Identity Actually Influences Your Prospects And Customers?
Step back from the business babble, and you'll see that your brand is perceived in many ways., and those impressions are critical in each
5 min read
Strategic Business Secrets found in Eggdrop Soup — discover them when you do something different!
We don’t want nothin' fuzzy in soup. Or in business. Fuzzy ideas, assumptions and expectations affect our strategic thinking...
5 min read
9 Secret Branding & ReBranding Questions To Empower Your Growth (Part 1)
Critical Q's: Haven’t taken a good clear look at your strategy and branding in past 2 years? The marketplace can be rough, take a fresh look
6 min read
How To Think Through Your Branding or Re-Branding (and Strategy, and Marketing Communications), P2
Key questions about branding or rebranding asked right, bring freshness, clarity, innovation... and new business to your company!
5 min read
It's Good To Be Ignorant! Wait... Is It Really? What About The Secret Of The Rubber Band?
Joel shares strategic insight which has major impact on brand development, business strategy... and asserts that being ignorant is critical!
1 min read
(DIRECTOR'S CUT:) Stuck Inside The Strategic Thinking Matrix? Unedited, expanded, with Q&A
Why are so many business task doomed? Why do smart business people get stuck? UNEDITED video blog discussion among some smart marketers…
1 min read
You May Have Sent SWAT Teams…But SWOT Is Killing Your Vision! Let's Level-Up This Model
Been using the classic SWOT Analysis? Want to know what works and what doesn't about SWOT... and another orientation to strategic thinking?
6 min read
Welcome To The Deli: Buyers Want Real Meat. So don't try to sell "It's like natural" when it's not
Buyers don't want smiles and bouncing pecs. Watch and listen...it's silly but too familiar! Can your brand really do this these days?
2 min read
Can CHICKEN JOKES lead you to smarter strategic thinking? Wait… "Why DID The Chicken Cross The Road?"
"Chicken Jokes" for business? You can learn a lot fro the funniest strategic business answers to this classic setup line!
8 min read
Nervous About Branding or Rebranding? Is "Creative" Branding A Potential 300-lb Gorilla?
This isn't Guerilla Marketing...this big gorilla will monkey with branding or rebranding... and you'll slip on a banana!
6 min read
Do-It-Yourself Branding & Marketing? You Might Want to D-I-Y…but D-OHn’t Even Think About It!
You can’t fault Homer for trying. But you can't cross a chasm in two leaps! If you can DIYU... great. Or are you bowling in the wrong lane?
3 min read
Rated S — Bawdy Apple's Siri Sez What She Wants… And Has Created All Kinds Of Mistakes & Trouble!
“ SIRI says what SHE wants to, even if it's a bit edgy... but we’re trying to work it out” Who knew that Apple had a bawdy side as part...
2 min read
BRAND-AID Branding: Big Ideas Can Be Small. So Small Ideas Can Be Big!
Nothing Comes Closer To Getting Under Your Skin Than This Simple Branding Idea Most branding efforts focus on name, logo, and...
2 min read
Thinking Strategically?
CEO Attack!
Do What Now?
Strategy: Generative?
"Add" Brandng?
Whac-A-Mole?
Not Rebranding?
Brand Value
Soupy Secrets
Failed Efforts
Stuck In The Matrix?
Swat SWOT!
It's "Like" Natural
Chicken Jokes
Strategic & branding consultant Joel Alpert says "It's good to be ignorant!" Really? What could you possibly gain?
Joel shares strategic insight which has major impact on brand development, business strategy, and marketing communications.
Presented to a group of experienced marketers, Invited and introduced by Stephanie Richards from the SowGrow Marketing Council, this video blog is a challenge,
Be Ignorant!
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