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JoelAlpert-LinkedIn selcted as linkedin 2023 expert by influence digest
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Joel Alpert of Atlanta LinkedIn Personal Branding is noted as a LinkedIn Profider "Best Of" expert in branding

Specialized services from

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You may be interested in actively looking around… or "keeping your options open" (85% of employees are doing that in 2024).


You may have current opportunities to grab. As an employee… in the gig economy… or both.


They likely are searching for your skills right now. 

You want to be credible and focused.

You may "just" want to connect and network in your career…

We can help you reinvent how you present yourself and your capabilities.

When we've finished your personal branding package… you might be surprised to find out just how terrific you really are

That changes everything.

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APB&C Workshop

"All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc.


To be in business today, our most important job is to be head marketer for the brand called You."

– Tom Peters in Fast Company

Why Do This?


Atlanta Personal Branding expert says a strong LinkedIn profile and resume isn’t an option… its essential.
Since 94% of recruiters and businesspeople go to LinkedIn to discover talent… will they find you, and will you make that vital, strong first impression?


According to DMR Stats Gadgets, 94% of recruiters use LinkedIn to vet job and business candidates.

Another  survey by recruiting software company Jobvite, shows 87% of recruiters use LinkedIn as a key part of their recruiting efforts. 

LinkedIn is the world's biggest business watering hole.  Recruiters and contract employers use LinkedIn as their source, then they dig into your resume. 


If your personal branding isn't strong, and if it doesn’t differentiate your capabilities… you're losing opportunities … business… connections… and credibility! 

There's not "one absolute right way" to develop your profile, and sorting out that direction is a start.


But why even have a LinkedIn profile, if the reaction you get is…


❓"Oh, sorry…I fell asleep reading your profile."

❓"I didn't really get your capabilities."

❓"I never found your profile."  (So this note doesn't exist!")

This is not FaceBook. This is business. 

✔️  Gain that new job, or new clients — and its income— faster


✔️  Vital for professional credibility, no matter what work you do—  experienced professional… CEO… entry-level… returning to job market​

✔️  Get found by headhunters (or be invisible)… make impact, or get passed over

✔️  Network, make key contacts for jobs, vendors and partners, gain valuable business advice

✔️  Get a better job within your company, or get a raise!

mockup of a resume/cv, part of personal branding
thought and thinking brain art
  • All-About-You (TM) consulting

  • LinkedIn Profile

  • Resume

To get a new job or clients, you must have 3 key business tools

You need to work with 3 business tools, which help you get found, gain interest, and get hired:

1) Strong Personal Branding.  No, you're not a Coca-Cola brand, but you need to go way beyond dates and places you're worked.  Discovering and articulating your best talents — — makes all the difference… and our consulting skillset and objectivity brings this out in breakthrough ways. 

This focused consulting and content is used on both our resume and your LinkedIn profile. How's yours?


2) Strong LinkedIn Profile — they'll never see your resume unless you flag them with your LinkedIn Profile. These days. almost all recruiters for full-time and contract work source their candidates via LinkedIn profile. It's not written exactly like a resume. Is yours strong?


3) Strong Resume — This is the foundation of any job search, or and most contract work. It's got to be strong. And it's written a bit differently than your LinkedIn profile.


(If you're a consultant in the gig economy, you may also need different tools, depending on the kind of work you're pursing.

How's yours?

Take a look at what some of the people have said when Atlanta Personal Branding & Coaching has helped them reinvent themselves!  ⬇︎⬇︎⬇︎

3 Tools Needed
They're Saying

Only 2 days into working on our Personal Branding program for an experienced medical professional —  this text message from a very happy client!

(Postscript: Offer with bonus taken…new job started)

Specifics on this medical person, on request

image of chat, from successful personal branding program with lnkedin profile, developed by atlanta presonal branding and coaching for physician director; a service of marketpower


“When I spoke with Joel about being frustrated in my job, he encouraged me to “reinvent” myself and focus on sales in a new way. He said new “personal branding” would significantly change my LinkedIn profile and resume. I resisted for a while, and finally said “let’s go.”

“Two weeks later, based on his work with me, I had an interview with the CEO and CFO of a remarkable new business in my field — they thought my LinkedIn profile was so strong that they didn't even ask for my resume until after the 3rd interview. I got the job, with a significant raise. And I’ve since expanded my career, based on that new direction."


— Ginger King

Community Relations Director

Orchard Senior Living


This is the second time I've worked with Joel, and with very strong results, My business has evolved and grown, and Joel has helped me make a strong presentation on LinkedIn. Joel is not one of those "produce just anything" people... he makes sure things are done well, and has a variety of skills, including consulting with smart recommendations, creative design, writing, and coaching. I strongly recommend Joel.

— Abi Nadoff

Commercial Construction Management


Why APB&C?


Alex Ogunkoya Web profile on LinkedIn
LinkedIn profile Alex Ongokoya
LinkedIn laptop view of client profile for senior living services developed by MarketPower, as part of their personal branding
LinkedIn Mobile view of client profile developed by MarketPower, as part of their personal branding, with header graphic
LinkedIn website view of client profile developed by MarketPower, as part of their personal branding, this for information technologist and project manager
LinkedIn Mobile view of client profile developed by MarketPower, as part of their personal branding
 LinkedIn profile for an expereinced managment consultant
LinkedIn Mobile view of client profile developed by MarketPower, as part of their personal branding


We're not a "resume mill" " or Your Friend's Cousin Who Knows LinkedIn. 


No quick formulas and templates  — hiring managers and business prospects want to know your unique capabilities, and you are not a quick fill-in-the-blanks exercise.

We think it through with you. We work quickly, but give you the time we need to figure out how to present you in the best light. We'll encourage you to think freshly… and think through how to present your capabilities


No other service has this combination of skills to help you build a stronger foundation faster. To discern and present your distinct capabilities, we work with a special "Swiss Army Knife" skillset 

  • unparalleled personal consult with you — we'll work together to discover and describe your key capabilities, and present you well, using strategic and holistic thinking 

  • help you get found — hiring managers and potential clients come to LinkedIn because it has 900+ million businesspeople… will they find your profile, will it gain their interest? 

  • personal branding drawn from business and marketing expertise — to jump almost any hurdle or perceived limitation; from entry-level,… to returning to the workplace… to executive reinvention

  • customized header and graphics — to help make a great first ipression. and can develop additional online media and graphics that help accelerate your efforts)

  • expert copywriting — effective, award-winning that presents your career powerfully, in a style that works for you, based on the personal branding we develop together

  • Desktop. & Mobile — all devices display a little dfferently, and often change… we'll help you we design your profile to work well across multiple platforms

  • Interview coaching and support 

  • tough decisions —could be yes/no on an offer, choice between companies, or any other business or life decision-making. (Pick your plan.)

  • You get superior work at average cost. You choose the package of services. We'll customize this to your interests.

Are your needs unique? Could APB&C really help you?

IS YOUR WORK OR SITUATION A LITTLE DIFFERENT? With our specialized skills, we likely can help. Even if you do something really unusual. We've helped all kinds of people… management consulting IT sales and business dev TV personality project management healthcare business owners manufacturing distribution entrepreneurs project management animal rights accounting education gig economy professionals technologists manufacturing physicians returning to workforce adminstrators freelancers non-profit inventory liquidation non-profit logistics management technical sales …and more! • • •  executives managers… first-time job-seekers re-entering the workplace. ​ Lots of testimonials and sample profiles right here — from folks with a wide range of highly-specialized services ond interests. We can get you going in the right direction! Personal Branding Consultant | Personal Branding Expert |  Personal Branding Copywriter | Personal Branding Coach  | Personal Brand Development | Personal Brand Coach | LinkedIn Profile | LinkedIn Profile Expert | LinkedIn Personal Branding | LinkedIn Profile Coach

This LinkedIn profile we developed gained this experienced healthcare practitiooner a role on a cable TV show
Atlnta LinkedIn Personal Branding features specialized career coaching, from defining jb focus (icluded in your package) to hihly-effective more comprehensive personal coaching sessions to expore options and "digitally" make good business and career decisions.
LinkedIn profile developed for IT executive and technology consultant.
ALIPB has developed LinkedIn profiles for executives, mid-level maangers, andpeople re-entering the job market.  We've worked wih a range of creer nterests including IT, no-profit, projct management, health and wellness, sales, and more.

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Special Packages

GO BIG at reduced rates. Available early '24. 

They'll be

gone soon.

Our expertise helps you gain your new job faster… at a higher rate of pay.  You make back your investment in yourself faster.  And you spend a lot less.  

We work with professionals in all fields, entry-level to CEO. Job seekers, independent consultants, and executives.

These outlines include what we typically do in each package. We may also suggest a "hybrid" package that combines various elements, based on your interests.

QuickFix — corrects glaring issues 

PowerPack — Solid foundation for impact

Boosted PowerPack — Stand out, rise up


CV/resume mockup
  • Personal Branding "All-About-You" (tm)  Consulting & Review

  • LinkedIn Profile

  • Resume

Quick Fix

Budget program corrects glaring issues that limit your "findability" and success:

  • consulting conversation to cover basics

  • basic "profile SEO" to help be found

  • basic positioning of your career in the summary; can expand or edit your summary

  • quick tips for you to execute your own resume, and the rest of your Linkedin profile.



Power Pack
Solid foundation for impact

  • All-About-You (tm) Personal  Branding consult, using an innovative consulting approach that brings out your strongest marketplace attributes;

  • positioning/ execution… strong summary and more

  • We write and design your Résumé, and make it ATS-friendly

  • We write and design your LinkedIn profile
    to work on Desktop and mobile

  • Graphic Header

  • Basic SEO

  • this package assumes you have a reasonably clear direction you want help with; l basic-level coaching is provided (more comprehensive career  coaching is available with our other PowerPacks)


Boosted PowerPack

Stand out, rise up, particularly valuable for experienced professionals

  • Everything from "Strong Basic" Packege, +

  • Your All-About-You (tm) Personal  Branding consult dives deeper to dfferentiate your experince and expertise

  • We may incorporate your usable background materials… or make heavier content refinements

  • Custom header to boost your positioning

  • Enhanced SEO

  • Interview coaching

  • Decision-Making session, to decide on an offer, or choose from two offers

  • Option: Substitute career coaching and decision-making support for some elements above


Customized, Executive Power Pack + Comprehensive Coaching


Geared for experienced professionals and executives, or those with special interests who want stronger business and coaching support.


Everything from "Enhanced"… and we'll customize from this list or yours. And we recommend and customize this outline for your interests.

  • Comprehensive positioning for your personal branding,, career direction and choices (2 detailed consulting sessions, as  needed)

  • Use of media in profile, such as a slideshow or other visual  (graphics, adapted); this will vary based on your interests and opportunities

  • Interview prep and coaching… may include navigating the company hierarchy or business owner interactions

  • Negotiations coaching; such as coaxing multiple  offers, and getting better offers

  • Coaching on personal and business choices (could involve any issues, such as relocate or not, personal and family issues, evaluating risks, considering career change, and more…) 

  • For some solopreneurs, this customized approach approach may be a good substitute for a website

  • Digital Decision Making consult, using special tool, for choices such as:

— Go/No-Go

— choice between offers, locations

APB&C programs are customized and focus can shift based on your needs. .

Reserve your working sessions when you sign with your payment.


Rush service at a premium may be available.

Worth It?

If you want to bring on the experience and expertise we've developed over time, this will make a major difference in getting found… gaining interest… getting hired.

DO THE MATH: if you get a job a few weeks or months faster… if you get paid more… if this boosts your career… isn't that "worth it? (Your pays for itself instantly in the short-term… and sets you up for future gains, too!))

This unique service — combining All-About-You consult, LinkedIn expertise, and resume/CV  provides high value in one package at low market cost, 

Some "specialists" charge less… and that's what you get. You can't "save" by getting crumby results. Think about this — what's your career worth — in the long run, and in monthly earnings?


Most outplacement services charge many times more, often with academic exercises which offer little practical help. Even if a business pays $10,000+ for an executive — including career assessments and stress counseling — often the job-gaining materials actually produced are lukewarm.


Inside Secret: Even though our pricing is friendly, you can't even get the specialized consulting skills that bring out your strengths … anywhere else. Just say'n.

Our work for you will help sort out your thinking, make make good choices, help you level up!

Are these APB&C Personal Branding - LinkedIn Profile- Resume programs really "worth it"? 


"I got laid off, and was out of work for 5 months. I wasn't getting anywhere, and wanted to do this LinkedIn and Resume work. I got plans ranging from $500 up to $7500 with an outplacement firm, and even though I understood the basic need, I was definitely not an "educated buyer."  However, even before we had started I could tell right he (Joel from APB&C) was a very good consultant — as good or better than the ones we hire here at (redacted). Like he said two or three times, he's "not a 'fill-in-the-blanks' guy," and I chose to work with him.  Good choice. 

He made me think about the nuances of my marketable business skills, added a lot of perspective and value, and expressed all this brilliantly on my LinkedIn & resume. Then I went back to him for a "client-centric" resume variation, which I submitted.  I got the first interview that lead to my new job in 10 days (followed by 3 weeks of interviewing until the written offer). My gains included increased responsibilities, salary and benefits, and these materials impacted the negotiations. That was three months ago, and that a very, very good investment!"

— Pierre D.



process-flow small_edited.png

Got important issues to sort out… key decisions to make? 

Our PowerCoaching is unlike any other Personal/ Executive Coaching you've done. And it's pivotal for a range of business / personal issues. If you're ready for a breakthrough, we'll help you level-up.

Business Meeting

Looking to gain stronger LinkedIn profiles for your team? Integrate with your company brand? Get in touch!

They're Saying More!
"They're Saying…"


Play Video

How about an unsolicited  and unedited video from Russell, who went out of his way to record his review and post it on YouTube...

If you want  to work with us on your Personal or Company Branding on LinkedIn, or want to know more about bringing our workshops to your organization…  drop a note.


"I'm an internet marketing consultant — I've been on LinkedIn, for years, knew it was an important thing but simply didn't know how to use it.


Joel showed me things that I never thought about on my profile, how to set it up, how to connect to other people…Joel is a great communicator and marketer. 

"I had about 300 LinkedIn connections and really did not understand how to use LinkedIn as a business tool. Today, at 3:28 pm, I got my 1,000th Connection!!


"I can't sufficiently tell you how great this was! 


Thank you, Joel. You rock, too!!"                           

— Russell Longcore

Digital Marketing Expert

`"I thought I was the LinkedIn Queen, until I worked with the obvious king, Joel Alpert. Definitely picked up some advanced pointers in his workshop that I wouldn't have known otherwise and have already put into practice today. That was money well-invested in my career.”         

 “But then a year later I went back to Joel and asked him to “do the impossible.” I wanted to get hired as a TV personality on a cable TV program, and had some “unrelated” TV experience hosting a weekly yoga program on WAIB (Atlanta Interfaith Broadcasters). He did my “Personal Branding” for my entire career, holistic health and wellness, and including my special goal of being a TV personality. They found me, and I started working on that TV program 3 weeks after he changed my profile! Joel is amazing!”             


-- Dr. Amy J

Wellness Expert

TV Personality

APB star icon


SocialMedia chat screenshot showing results of  LinkedIn profile we produced got fast results for a senior living sales and marketing executive in just 3 weeks.

This headhunter found our client quickly via the LinkedIn profile/Personal Branding makeover we did.


But the CEO who reviewed her LinkedIn profile interviewed her before he even saw her resume... and hired her!

You absolutely need a good resume. It's one of 2 ways to be found. Most employers ask for it quickly, even if they find you on Linkedin. And your resume must work well for you.


But this headhunter, found my client within a week after we posted the new profile. And immediately identified her as a top candidate.


The CEO interviewed her based solely on her LinkedIn profile. He didn't even ask for a resume until the 3rd interview. She was offered an exceptional, leveled-up new position, and has been crushing it.

No Resume?!