BRANDING & COACHING WILL HELP YOU UNCOVER & EXPRESS YOUR PROFESSIONAL STRENGTHS… TAP THE POWER OF LINKEDIN AND RESUME… GAIN THE WORK YOU WANT FASTER, AT A HIGHER RATE… AND HELP YOU FOCUS & ACHIEVE YOUR GOALS. THAT WORKS, RIGHT?
A specialized service of
"All About You" Personal Branding consult
Company LinkedIn & LinkedIn Marketing
GOT STRONG PERSONAL BRANDING?
WHY WOULD YOU DO THIS?
BRANDING EXPERT SAYS A STRONG PROFILE ISN'T AN OPTION, IT'S ESSENTIAL.
"All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand
– Tom Peters in Fast Company
LinkedIn is the world's biggest business watering hole — If your personal branding isn't strong, you're losing opportunities … business… connections… and credibility!
Why even have a LinkedIn profile, if the reaction you get is…
❓"Oh, sorry…I fell asleep reading your profile."
❓"I didn't get your capabilities."
❓"I never found your profile."
(So this note doesn't exist!")
This is not FaceBook. This is business.
You can't make a neutral or negative impression, and expect to make the "short list" of candidates for interviews or clients. Strong Personal Branding on LinkedIn is absolutely vital.
✔️ Vital for professional credibility, no matter what work you do
Returning to Workforce
Career change and repositioning
✔️ Get found, and get found faster, by professional contacts (or be invisible among 900 million users)
✔️ Get found by headhunters (or be invisible)
✔️ Develop your digital branding, so you can present your professional capabilities in the marketplace
✔️ Get a better job within your company, or get a raise!
✔️ Gain that new job, or new clients — and its income— faster
✔️ Network and gain valuable business advice
If you're serious about advancing your career, upgrading your Personal Branding or getting the coaching you want…we can have a quick initial conversation, and we will send details in a PDF
“When I spoke with Joel about being frustrated in my job, he encouraged me to “reinvent” myself and focus on sales in a new way. He said new “personal branding” would significantly change my LinkedIn profile and resume. I resisted for a while, and finally said “let’s go.”
“Two weeks later, based on his work with me, I had an interview with the CEO and CFO of a remarkable new business in my field — they thought my LinkedIn profile was so strong that they didn't even ask for my resume until after the 3rd interview. I got the job, with a significant raise. And I’ve since expanded my career, based on that new direction."
— Ginger King
Community Relations Director
Orchard Senior Living
This is the second time I've worked with Joel, and with very strong results, My business has evolved and grown, and Joel has helped me make a strong presentation on LinkedIn. Joel is not one of those "produce just anything" people... he makes sure things are done well, and has a variety of skills, including consulting with smart recommendations, creative design, writing, and coaching. I strongly recommend Joel.
— Abi Nadoff
Commercial Construction Management
ARE YOU CRUSHING IT WITH A STRONG FIRST IMPRESSION ?
Atlanta Personal Branding Consultant gives some perspective on the value of LinkedIn to your professional life...
If 94% of businesspeople and recruiters go to LinkedIn to find you, or to find out more about you…
Will you grab their interest?
Or will they just pass you by?
WHAT'S GOING ON OUT THERE, ARE YOU IN THE GAME?
The place to be found is LinkedIn — Joel Alpert calls it "the world's biggest watering hole for business," with 900 million users. It is the source more businesspeople go to than any other, by far.
You must be found in LinkedIn searches… or else
businesspeople, clients, recruiters, and anyone else won't know you exist. Just having a LinkedIn profile doesn't mean you will be found.
Once found, you want to differentiate yourself with content and presentation. Your LinkedIn profile must present you clearly... personally... and express an array of attributes, skills, And it needs to flag your target market. In the online digital ocean.
This guidance applies to professionals in all fields… entry-level recruits,… and seasoned executives. Many executives are too busy to create a powerful profile, or assume it's not needed. Nah… who are you kidding? Without a detailed online presence, you are either overlooked or arouse the suspicion of recruiters and hiring decision makers. If you really are pretty good at what you do… do you you really think it's best to hide it?
Why? In the online world, you are your digital presence..
Opportunities come and go. You can let this sit on the back burner.… but do you really want to do that?
Decide: is it time you level up?
According to DMR Stats Gadgets, 94% of recruiters use LinkedIn to vet job and business candidates. Another survey by recruiting software company Jobvite, shows 87% of recruiters use LinkedIn as a key part of their recruiting efforts.
"I'm an internet marketing consultant — I've been on LinkedIn, for years, knew it was an important thing but simply didn't know how to use it.
Joel showed me things that I never thought about on my profile, how to set it up, how to connect to other people…Joel is a great communicator and marketer.
"I had about 300 LinkedIn connections and really did not understand how to use LinkedIn as a business tool. Today, at 3:28 pm, I got my 1,000th Connection!!
"I can't sufficiently tell you how great this was!
Thank you, Joel. You rock, too!!"
— Russell Longcore
Digital Marketing Expert