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Atlanta Personal Branding & Coaching logo
JoelAlpert-LinkedIn selcted as linkedin 2023 expert by influence digest
linkedin logo
Joel Alpert of Atlanta LinkedIn Personal Branding is noted as a LinkedIn Profider "Best Of" expert in branding

A specialized service of 

MarketPower Logo

"All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc.


To be in business today, our most important job is to be head marketer for the brand called You."

– Tom Peters in Fast Company


Atlanta Personal Branding expert says a strong LinkedIn profile and resume isn’t an option… its essential.
WHY DO THIS? Since 94% of recruiters and businesspeople go to LinkedIn to find you… will you make that vital, strong first impression?

Atlanta Personal Branding & Coaching logo
mockup of a resume/cv, part of personal branding
thought and thinking brain art

Personal Branding

Working Session & Review

LinkedIn Profile


LinkedIn is the world's biggest business watering hole.  Recruiters and contract employers use LinkedIn as their source, then they dig into your resume. 


If your personal branding isn't strong, and if it doesn’t differentiate your capabilities… you're losing opportunities … business… connections… and credibility! 

Why even have a LinkedIn profile, if the reaction you get is…


❓"Oh, sorry…I fell asleep reading your profile."

❓"I didn't really get your capabilities."

❓"I never found your profile."  (So this note doesn't exist!")

This is not FaceBook. This is business. 

✔️  Vital for professional credibility, no matter what work you do—  experienced professional… CEO… entry-level… returning to job market​

✔️  Get found by headhunters (or be invisible)… make impact, or get passed over

✔️  Network, make key contacts for jobs, vendors and partners, gain valuable business advice

✔️  Get a better job within your company, or get a raise!

​✔️  Keep up with constant, accelerating changes in the marketplace, so you can be ready for work within your field… and beyond your field

✔️  Gain that new job, or new clients — and its income— faster

Do you really need a good LinkedIn Profile… plus a resume? You really need THREE things!

Truth is you need THREE things:

1) Strong Resume — This is the foundation of any job search, or and most contract work. It's got to be strong — how's yours?

2) Strong LinkedIn Profile — they'll never see your resume unless you flag them with your LinkedIn Profile. These days. almost all recruiters for full-time and contract work source their candidates via LinkedIn profile. Is yours strong?

3) Strong Personal Branding.  No, you're not a Coca-Cola brand, but discovering and articulating your best talents — beyond  dates and places you're worked — makes all the difference. This focused consulting and content is used on both our resume and your LinkedIn profile. How's yours?

- - - - - - - - - - - - - - - - - - - -

4) Okay, maybe 4 Things:

We can add customized coaching to any of our packages, using some high-end strategic thinking skills, to help you sort out any career or personal-related questions, such as…

  • How do I decide which offer to take, if I get more than one?

  • I've got a number of considerations about my professional life, some career-related, some personal — can you help me sort through them and help me gain momentum?

  • Can you help me use my skills in a different field?  What if I want to reinvent myself in a new role?

Your interests are personal. Our service is customized. 

Take a look at what some of the people have said when Atlanta Personal Branding & Coaching has helped them reinvent themselves!  ⬇︎

According to DMR Stats Gadgets, 94% of recruiters use LinkedIn to vet job and business candidates. Another  survey by recruiting software company Jobvite, shows 87% of recruiters use LinkedIn as a key part of their recruiting efforts. 

Why Do This?

Only 2 days into working on our Personal Branding program for an experienced medical professional —  this text message from a very happy client!

(Postscript: Offer with bonus taken…new job started)

image of chat, from successful personal branding program with lnkedin profile, developed by atlanta presonal branding and coaching for physician director; a service of marketpower


“When I spoke with Joel about being frustrated in my job, he encouraged me to “reinvent” myself and focus on sales in a new way. He said new “personal branding” would significantly change my LinkedIn profile and resume. I resisted for a while, and finally said “let’s go.”

“Two weeks later, based on his work with me, I had an interview with the CEO and CFO of a remarkable new business in my field — they thought my LinkedIn profile was so strong that they didn't even ask for my resume until after the 3rd interview. I got the job, with a significant raise. And I’ve since expanded my career, based on that new direction."


— Ginger King

Community Relations Director

Orchard Senior Living


This is the second time I've worked with Joel, and with very strong results, My business has evolved and grown, and Joel has helped me make a strong presentation on LinkedIn. Joel is not one of those "produce just anything" people... he makes sure things are done well, and has a variety of skills, including consulting with smart recommendations, creative design, writing, and coaching. I strongly recommend Joel.

— Abi Nadoff

Commercial Construction Management


They're Saying

APB&C Special Packages

Our expertise helps you gain your new job faster… at a higher rate of pay.

You make it back faster.  And you spend a lot less.  

We work with professionals in all fields, entry-level to CEO. Job seekers, independent consultants, and executives.


Some outsourcing companies charge Corporate America $10,000 to prep an employee for their next job. Then there are cheapest services… which give you the cheapest results.


Our services are more practical and comprehensive.


And we can add personal coaching to any package to help you sort through all kinds of career decisions and any related personal consulting, using our strategic coaching superpowers

CV/resume mockup
  • Personal Branding Working Session & Review

  • LinkedIn Profile

  • Resume

SAVE $250

to $350

Strong Basic & Above


May be withdrawn

without notice

NOTE: Special Pricing published.  If this special promotion is still posted, we'll honor it. May be withdrawn at any time. We schedule your sessions promptly on payment.

Strong Basic

  • Personal branding consult, using an innovative consulting approach that brings out your strongest marketplace attributes

  • positioning/ execution

  • We write and design your Résumé, and make it ATS-friendly

  • We write and design your LinkedIn profile
    to work on Desktop and mobile

  • Graphic Header

  • Basic SEO

  • A limited consulting regarding personal issues that may affect business positions.

$1500     << NOW SAVE $250


Everything from "Strong Basic"

  • Incorporate your usable background materials

  • Additional content tweaks

  • Custom header to boost your positioning

  • Enhanced SEO

  • Use of your media in profile (graphics, adapted)

  • Interview coaching

  • Decision-Making session, to decide on an offer, or choose from two offers

  • Creation of original graphics to make your profile highly distinctive

  • Option to add 2nd "graphic" resume for interviews (that does not have to pass ATS screening)

  • Option: Substitute career coaching and decision-making support

​$2500  <<  NOW SAVE $350

Executive and Customized

Comprehensive guidance and consulting Support. Everything from "Enhanced" Program… and we'll customize from this list or yours.


Geared for experienced professionals and executives, or those who want more stronger support.


  • Comprehensive positioning for your personal branding,, career direction and choices (2 detailed consulting sessions, as  needed)

  • Interview coaching and support (good for 3 months)

  • Negotiations coaching; such as coaxing multiple  offers, and getting better offers

  • Coaching on personal and business choices (could involve any issues, such as whether to move or not, personal and family issues, is the move a good risk, can you and should you switch to different kind of job…) 

  • Digital Decision Making consult, using special tool, for choices such as:

— Go/No-Go

— choice between offers, locations

$3000 - $4500 and up, based on program

These programs may be customized and are subject to change.

Quick Fix

Budget program corrects glaring issues that limit your "findability" and success:

  • headline

  • basic positioning in the summary

  • tips based on your needs, for you to execute your own resume, and the rest of your Linkedin profile.



Why APB&C?


Alex Ogunkoya Web profile on LinkedIn
LinkedIn profile Alex Ongokoya
Atlanta Personal Branding & Coaching logo
LinkedIn laptop view of client profile for senior living services developed by MarketPower, as part of their personal branding
LinkedIn Mobile view of client profile developed by MarketPower, as part of their personal branding, with header graphic
LinkedIn website view of client profile developed by MarketPower, as part of their personal branding, this for information technologist and project manager
LinkedIn Mobile view of client profile developed by MarketPower, as part of their personal branding
 LinkedIn profile for an expereinced managment consultant
LinkedIn Mobile view of client profile developed by MarketPower, as part of their personal branding
This LinkedIn profile we developed gained this experienced healthcare practitiooner a role on a cable TV show
Atlnta LinkedIn Personal Branding features specialized career coaching, from defining jb focus (icluded in your package) to hihly-effective more comprehensive personal coaching sessions to expore options and "digitally" make good business and career decisions.


We're not a "resume mill" " or Your Friend's Cousin Who Knows LinkedIn. No quick formulas and templates  — hiring managers and business prospects want to know your unique capabilities, and you are not a quick fill-in-the-blanks exercise.

Our work with you is personalized, start to finish. We work quickly, but give you the time we need to figure out how to present you in the best light.


No other service has this combination of skills to help you build a stronger foundation faster. We work with a different skillset that combines top-notch professional skills to discern and present your distinct capabilities:

  • unparalleled strategic thinking — working with you to discover your key capabilities, backed by a unique consulting approach, heavy  business experience, holistic thinkIng

  • tough decisions —could be yes/no on an offer, choice between companies, or any other business or life decision-making. (Pick your plan.)

  • help you get found — hiring managers and potential clients come to LinkedIn because it has 900 million businesspeople… will they find your profile? 

  • personal branding drawn from business and marketing expertise — to jump almost any hurdle or perceived limitation; from entry-level,… to returning to the workplace… to executive reinvention

  • we strategize and integrate your LinkedIn presence and other sources, such a resume, website, social media pages. For some, LinkedIn "is their website." We'll work with what you have, or help you figure out what you need. and produce it

  • customized header and graphics  — we design your profile to work on desktop and mobile (and we can develop additional online media and graphics that help accelerate your efforts)

  • expert copywriting — effective, award-winning that presents your career powerfully, in a style that works for you, based on the personal branding we develop together

  • Interview coaching and support 

  • …superior work at average cost. Customized to your interests.

When we've finished your personal branding package… you might be surprised to find out just how terrific you really are


We talk with you using advanced consulting skills to bring out your real-life capabilities and business interests..


We figure out how to present your key capabilities as strongly as possible. Because your professional life depends on it. 

Personal Branding: We've worked with…

We've helped level-up careers, for people in a wide variety of specialized fields — including management consulting, IT, sales and business development, TV personality, healthcare, manufacturing, distribution, project management, accounting, non-profit, inventory liquidation, logistics management, technical sales… executives and top-tier managers… first-time job-seekers, and people re-entering the workplace. ​ People think of our services in various ways — as long as you think of us and call, we can get you going in the right direction! If you want to see if we can help you… get in touch! Personal Branding Consultant | Personal Branding Expert |  Personal Branding Copywriter | Personal Branding Coach  | Personal Brand Development | Personal Brand Coach | LinkedIn Profile | LinkedIn Profile Expert | LinkedIn Personal Branding | LinkedIn Profile Coach

LinkedIn profile developed for IT executive and technology consultant.
ALIPB has developed LinkedIn profiles for executives, mid-level maangers, andpeople re-entering the job market.  We've worked wih a range of creer nterests including IT, no-profit, projct management, health and wellness, sales, and more.

5 - 7

You may have current opportunities to grab. You just might not want to sit on your hands for too long…

We can help you reinvent your Personal Branding — from consulting to professional content, profile (and optional resume/CV). through graphics and posting.... usually within 5-7  business days, depending on the complexity of your profile.

That changes everything..

 (Rush Service may be available

at 50% add-on for your program,)

"I'm an internet marketing consultant — I've been on LinkedIn, for years, knew it was an important thing but simply didn't know how to use it.


Joel showed me things that I never thought about on my profile, how to set it up, how to connect to other people…Joel is a great communicator and marketer. 

"I had about 300 LinkedIn connections and really did not understand how to use LinkedIn as a business tool. Today, at 3:28 pm, I got my 1,000th Connection!!


"I can't sufficiently tell you how great this was! 


Thank you, Joel. You rock, too!!"                           

— Russell Longcore

Digital Marketing Expert

`"I thought I was the LinkedIn Queen, until I worked with the obvious king, Joel Alpert. Definitely picked up some advanced pointers in his workshop that I wouldn't have known otherwise and have already put into practice today. That was money well-invested in my career.”         

 “But then a year later I went back to Joel and asked him to “do the impossible.” I wanted to get hired as a TV personality on a cable TV program, and had some “unrelated” TV experience hosting a weekly yoga program on WAIB (Atlanta Interfaith Broadcasters). He did my “Personal Branding” for my entire career, holistic health and wellness, and including my special goal of being a TV personality. They found me, and I started working on that TV program 3 weeks after he changed my profile! Joel is amazing!”             


-- Dr. Amy J

Wellness Expert

TV Personality

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