WANT A NEW JOB?
NEW CLIENTS?
SIDE HUSTLE?
GIG ECONOMY?
STATUS & PROMOTION?
NETWORK WHILE YOU SLEEP?
YOU'LL WANT TO TAP OUR LEVEL-UP PERSONAL BRANDING!
-
Get the work you want… faster… at a higher rate!®
-
Full-time… gig economy… side hustle…
-
Where are you in the business market? Independent… entering job market… business owner… executive… specialized consulting… semi-retired… any "situation."
-
We'll help you present your skills powerfully! Don't sell yourself short! Personal Brand Consulting + LinkedIn profile + Resume + other tools & coaching you may find valuable
-
Represent your company well, as an owner or employee — be found, engage, connect.
-
Gain status, opportunities & promotions when co-workers & management look you up.
-
Nope, AI can't discover your interests and aspirations, nor can it find what you don't tell it! We explore… discover… and present the best YOU!
-
Expert coaching to define & achieve your goals. Sort out difficult career issues & life choices…what to do next, how to get there… using innovative consulting skills
-
You may be interested in actively looking around… or "keeping your options open." (A whopping 85% of employees were doing that this year!).
Businesses are looking for your skills right now!
When Atlanta Personal Branding & Coaching (APB&C) finishes your program, you might be surprised to find out just how good your new professional life looks!
5 - 7
Days!
"All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc.
To be in business today, our most important job is to be head marketer for the brand called You."
– Tom Peters in Fast Company
WHY DO THIS?
ARE YOU CRUSHING IT WITH A STRONG FIRST IMPRESSION ?
Atlanta Personal Branding & Coaching (APB&C) expert says a strong LinkedIn profile and resume isn’t an option… its essential.
Since 94% of recruiters and businesspeople go to LinkedIn to discover talent… will they find you, and will you make that vital, strong first impression?
According to DMR Stats Gadgets, 94% of recruiters use LinkedIn to vet job and business candidates.
Another survey by recruiting software company Jobvite, shows 87% of recruiters use LinkedIn as a key part of their recruiting efforts.
LinkedIn is not FaceBook. This is business.
Why even have a LinkedIn profile, if the reaction you get is…
❓"I didn't really get your capabilities."
❓"Oh, sorry…I fell asleep reading your profile."
❓"I never found your profile." (So this note doesn't exist!")
LinkedIn is the world's biggest business watering hole. Recruiters and contract employers use LinkedIn as their source, then they dig into your resume.
If your personal branding isn't strong, and if it doesn’t differentiate your capabilities… you're losing opportunities … business… connections… and credibility!
What are the
3 key business tools
you must have, to gain a new position, new clients, new opportunities?
You need to work with 3 business components, which help you get found, gain interest, and get hired:
1) Strong Personal Branding. If your positioning and content isn't spot-on, you're selling yourself short. Our All-About-You (TM) Consult uses breakthrough strategic thinking and. objectivity, and specialized tactics to discover and articulate your best talents, and "position" you for your chosen work —this makes all the difference. (If you DIY or leave it to AI, you get generic oatmeal — that ain't you!)
2) Strong LinkedIn Profile — they'll never see your resume unless you flag them with the right content and "findability," so you get short-listed. And unless your written and graphic content, and personal brand "positioning" is strong, they'll slide right past your profile. We take that Personal Branding, and make it come alive on your profile, to fit and enhance your style.
3) Strong Resume (or "one-sheet") — If you're in job search, a consultant or involved in any special initiative, your work must me strongly positioned to gain interest of your target audiences. It's got to coordinate with your LinkedIn profile, and it's got to be properly "scannable" by the client's applicant Tracking System (ATS)… or it will never be seen. Big picture positioning, and the little details all count.
- - - - - - - - - -
Note: Are you a consultant in the gig economy, and don't have a website? Tap MarketPower and we'll position and build it. You likely could use strong personal branding and a website...
…however, based on your interests and needs, we might also suggest a different type of profile that substitutes for a website! (Just ask!)
"They're
Saying…"
Only 2 days into working on our Personal Branding program for a Director-level physician — we got this text message…
A few weeks later, signed up with a higher salary, bonus, perks… He said: "Thank you, I am so fulfilled in my new job."
"
“When I spoke with Joel about being frustrated in my job, he encouraged me to “reinvent” myself and focus on sales in a new way. He said new “personal branding” would significantly change my LinkedIn profile and resume. I resisted for a while, and finally said “let’s go.”
“Two weeks later, based on his work with me, I had an interview with the CEO and CFO of a remarkable new business in my field — they thought my LinkedIn profile was so strong that they didn't even ask for my resume until after the 3rd interview. I got the job, with a significant raise. And I’ve since expanded my career, based on that new direction."
— Ginger King
Community Relations Director
Orchard Senior Living
This is the second time I've worked with Joel, and with very strong results, My business has evolved and grown, and Joel has helped me make a strong presentation on LinkedIn. Joel is not one of those "produce just anything" people... he makes sure things are done well, and has a variety of skills, including consulting with smart recommendations, creative design, writing, and coaching. I strongly recommend Joel.
— Abi Nadoff
Commercial Construction Management
"
"When I spoke up at the conference table with a key recommendation, they were mostly skeptical, you could see it on their faces. Then my phone lit up! My associates and the executive team were pinging my LinkedIn profile to find out who I was, and if I was credible. And their expressions went from skeptical to "wow!" almost immediately. They became enthusiastic about my recommendation. Guess what, APB just did my profile the week before! This personal branding service produces excellent results, I strongly recommend it!
— Alex Ogunkoya
Executive Project Management
Equifax
APB&C BRINGS YOU STRONGER SKILLS TO GAIN TRACTION FASTER
WHAT'S SO TERRIFIC ABOUT THE PERSONAL BRANDING WORK WE DO?
We're not a "resume mill" or Your Friend's Cousin Who Knows LinkedIn. Or A.I., that mushes together what other people have done, and likely misses some of the most important points we'll discover together!
No quick meaningless formulas or templates — hiring managers and business prospects want to know your unique capabilities.
No other service has this combination of skills to help you build a stronger foundation faster:
-
unparalleled personal consult with you — we'll work together to discover and describe your key capabilities… details and big-deal insights that help you create impact
-
help you get found — when hiring managers and potential clients sort through 900MM+ LinkedIn profiles… will yours gain their interest?
-
customized header and graphics — to help make a critical first impression (and additional media and graphics to boost your efforts)
-
expert copywriting — effective, award-winning that presents your career powerfully, in a style that works for you
-
desktop & mobile — we design and customize your profile to work across platforms
-
across social media — we can integrate your personal branding with headers, content, graphics, posts
-
"right-sized" for your interests — everyone is different, we work with you to match your personal style and interests, and give you as much support as you want
-
Coaching and support for interviews, salary and benefits
-
tough decisions —could be yes/no on an offer, choice between companies, or any other business or life decision-making.
-
You get superior work at average cost. You choose the package of services. We'll customize this to your interests.
This short-term program changes everything!
5 - 7
Days
If you're ready to put your best foot forward… grab your Complimentary & Honest Evaluation of your Personal Branding, Linkedin Profile, and Resume/CV.
Alex has come back again to update his Personal Branding and LinkedIn profile… and his company branding
Joe has come back again to update his Personal Branding and LinkedIn profile… and his company branding
Here's A Secret:
About 1/3 of the people we work with have gone elsewhere… not gotten much of a result. But they still want key business tools like positioning, LinkedIn, Resume , Coaching (and sometimes more) to really work.
So they ask around… and some find Joel Alpert at Atlanta Personal Branding & Coaching. So far, every person who has come to us in this way has said things like "Wow, what a difference"… or "I just got the new job… or "I'd like to send a little something over …"
We help you… Get the work you want… faster… at a higher rate!®
You aspire to more. You want to get a new job or project… want to network online… need to reinvent yourself… you want higher status and pay at your job…
What kind of person comes to APB&C to do this Personal Branding stuff?
Energize your
professional life! and SAVE, with this Special Offer:
10% OFF
REGULAR RATES
for this better, higher-impact service.
20% OFF
BRING A FRIEND OR ASSOCIATE at the
same time & you BOTH GET 20% OFF!
(This offer may be withdrawn
without notice.)
Choose one of these sample packages — we'll customize it based on your needs.
All this pays back your investment… in you.
Let's talk.
-
Personal Branding "All-About-You" (tm) unique Personal Brand Consulting
-
LinkedIn Profile
-
Resume
-
QuickFix Review — corrects glaring issues
-
PowerPack — Solid foundation for impact
-
Boosted PowerPack — Stand out, rise up
-
Customized/Executive/Coaching
QuickFix Review
Budget program identifies glaring issues that limit your "findability" and success:
-
basic consulting conversation to guage the overall clarity your chosen direction, with feedback on your LinkedIn Profile &/or Resume
-
quick coaching to help you set your direction for your DIY positioning
-
quick tips for you to execute your own resume, and the rest of your Linkedin profile.
$550
NOTE: If you start with this program and want to upgrade, you can apply a $200 discount towards a customized PowerPack
.
PowerPack
Solid foundation for impact
-
All-About-You (tm) Personal Branding consult, using an innovative consulting approach that brings out your strongest marketplace attributes
-
positioning/execution… strong summary and more
-
We write and design your Résumé, and make it ATS-friendly
-
We write and design your LinkedIn profile
to work on Desktop and mobile -
Basic Graphic Header (customer header can be added)
-
Basic SEO
-
(This package assumes you have a reasonably clear career direction; more comprehensive career coaching is available with our other PowerPacks)
$1350
Boosted PowerPack
Stand out, rise up… particularly valuable for experienced professionals and executives, switching careers, moving into new areas of interest and responsibility
-
Everything from "PowerPack" Package, PLUS+
-
Your All-About-You (tm) Personal Branding consult dives deeper to differentiate your experience and expertise; may include coaching to focus career interests and opportunities.
-
We may incorporate your usable background materials… or make heavier content refinements
-
Custom header to boost your positioning
-
Enhanced SEO
-
Interview coaching, if needed
-
Decision-Making session, to decide on an offer, or choose from two offers
$1800- 2600
Customized, Executive PowerPack + Comprehensive Coaching
Geared for experienced professionals and executives, or for people with special interests who want stronger business and coaching support.
May include everything from "Enhanced" PowerPack… and we'll customize from this list or yours. This PowerPack is fully customized to your interests.
-
Comprehensive positioning for your personal branding,, career direction and choices (2 detailed consulting sessions, as needed)
-
Use of media in profile, such as a slideshow or other visual (graphics, adapted); this will vary based on your interests and opportunities
-
Video introduction (to supplement or replace cover letter, or promotion), with coaching
-
3+ Cover letters and resume versionioning (vital or complex opportunities may vary)
-
AI analysis, as needed
-
Interview prep and coaching… may include navigating the company hierarchy or business owner interactions
-
Negotiation coaching; such as…
-
evaluating multiple offers, and getting better offers
-
Digital Decision Making consult, using special tool, for choices such as:
-
Go/No-Go
-
choice between offers, locations
-
-
-
Coaching on personal and business choices (could involve any issues, such as relocate or not, personal and family issues, evaluating risks, considering career change, and more…)
-
For some solopreneurs, this customized approach approach may be a good substitute for a website
Program and cost are customized to your needs
$2,500-5,000.+
===============================
Getting started with your
personal branding program
Let's talk briefly about the scope of your interests, so we can plan our program for you.
As soon as you initiate the program, we reserve your Personal Branding working sessions to start positioning you for success,
Most programs can be competed within 5-7 business days, and is based on details needed. and mutual scheduling. Rush service at 50% premium may be available.
Let's make your efforts count!
Did you see the temporary discounts?
You snoozin'?
APB&C
Special Packages
"Can my APB&C Personal Branding program really pay off for me? Is it really worth it?"
DO THE MATH! What if you get a job or project a few weeks faster? What if you get paid more? What if this boosts your career? isn't that "worth it? (Your program pays for itself quicker in the short-term… and sets you up for future gains, too!)
This unique service — combining All-About-You consult, LinkedIn expertise, and resume/CV provides high value in one package at low market cost, When we're done, you'll say that was worth it.
"I got laid off, and was out of work for 5 months. I wasn't getting anywhere, and wanted to do this LinkedIn and Resume work. I researched plans ranging from $500 up to $7500 with an outplacement firm (even one at $12,500) , and even though I understood the basic need, I was definitely not an "educated buyer."
However, even before we had started I could tell right he (Joel) was a good consultant — as good or better than the outplacement firms we hire here at (our company). I remember he said a few times, he's "not a 'fill-in-the-blanks' guy," and at 7 months of being out of work, I chose to work with him.
"Joel made me think about my business skills to describe their impact differently, added a lot of perspective and value, had much better "ways" of saying it… and expressed all this on my LinkedIn & resume, far better than I expected. Then I went back to him for a "client-centric" resume variation, which I submitted.
I got the first interview that lead to my new job in 10 days. My gains included increased responsibilities, salary and benefits, and these materials impacted the negotiations. That was three months ago, and that a very, very good investment! I wholeheartedly recommend this service"
— Pierre D.
"
"
"They're Saying More!"
"I'm an internet marketing consultant — I've been on LinkedIn, for years, knew it was an important thing but simply didn't know how to use it.
Joel showed me things that I never thought about on my profile, how to set it up, how to connect to other people…Joel is a great communicator and marketer.
"I had about 300 LinkedIn connections and really did not understand how to use LinkedIn as a business tool. Today, at 3:28 pm, I got my 1,000th Connection!!
"I can't sufficiently tell you how great this was!
Thank you, Joel. You rock, too!!"
— Russell Longcore
Digital Marketing Expert
`"I thought I was the LinkedIn Queen, until I worked with the obvious king, Joel Alpert. Definitely picked up some advanced pointers in his workshop that I wouldn't have known otherwise and have already put into practice today. That was money well-invested in my career.”
“But then a year later I went back to Joel and asked him to “do the impossible.” I wanted to get hired as a TV personality on a cable TV program, and had some “unrelated” TV experience hosting a weekly yoga program on WAIB (Atlanta Interfaith Broadcasters). He did my “Personal Branding” for my entire career, holistic health and wellness, and including my special goal of being a TV personality. They found me, and I started working on that TV program 3 weeks after he changed my profile! Joel is amazing!”
-- Dr. Amy J
Wellness Expert
TV Personality
This headhunter found our client quickly via the LinkedIn profile/Personal Branding makeover we did.
But the CEO who reviewed her LinkedIn profile interviewed her before he even saw her resume... and hired her!
You absolutely need a good resume. It's one of 2 ways to be found. Most employers ask for it quickly, even if they find you on Linkedin. And your resume must work well for you.
But this headhunter, found my client within a week after we posted the new profile. And immediately identified her as a top candidate.
The CEO interviewed her based solely on her LinkedIn profile. He didn't even ask for a resume until the 3rd interview. She was offered an exceptional, leveled-up new position, and has been crushing it.
How about an unsolicited and unedited video from Russell, who went out of his way to record his review and post it on YouTube...
APB&C-video-testimonial
If you want to work with us on your Personal or Company Branding on LinkedIn, or want to know more about bringing our workshops to your organization… drop a note.
