What makes your business distinctive ?

Is your "Brand Marketing"
… built on a strong Brand"?

If your strategy or branding is a little fuzzy, your actions…

Atlanta Brand Consultant asks you...
Why put more focus on "Branding"?

Because your company isn't just the same as every other company,

Because nobody buys your products or services based only on new website colors or  “hero” image on your homepage or social profiles.

Because social media/digital marketing  may drive eyeballs to your site, but if they encounter your brand and go "I don't quite get it?"… or don't pick up the phone to talk with you… you've just steered prospect to another business, and they "eat your lunch!"

Because fresh, innovative strategic thinking that's on target makes a major difference in your daily and long-term business results. 

Atlanta Brand Consultant introduces you to

PowerBrandingSM

Isn't it time you gained smarter, faster, stronger strategic & creative thinking to build a branding foundation for your business success?

PowerBranding brings out your team’s best thinking and ours, like no other process.  

Our specialized thinking skills and process help us check out the wiring of your overall strategy, tactics, marketing and communications approach. And we rewire its circuitry quickly and decisively.  So your business can thrive.

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Our branding isn't just cosmetic — we dig into the substance of your business. Helping you determine and connect your prospect's' interests with your offerings.  To help you boost your results

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We'll distill, articulate, and construct the essence of your brand.

We'll use breakthrough thinking tools to clarify and synthesize your company strategy and branding. (Based on 20+ years of study and work with the brilliant strategic thinking tools and consulting processes developed by Robert Friz, Inc.)

We tweak product and service offerings. Punch up key messages. customer experience, your CTAs/Offers, your processes.

And we do whatever else it takes —strategy, creative communication, help set priorities, coaching — so your best assets can work to your best advantage..

Let's energize your business!

Strong branding is your company's opportunity to make a great first impression. The company name, the names of your products and services, your logo and tagline, are the first things your prospects and customers see… and their visual association as they explore and remember their interactions with your brand.

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"Ideas resonate with people. Ideas make brands and clients famous…the actual craft of the creative – the design, the copy and the user experience – matters too. Nuance means getting the  execution ”just right” so as to match the target and the ambition of the idea, as well as fit the category."

— DMN Magazine

You want to see more?

Feel free to click thru…

As your branding consultants we take a proprietary stance and go further for you…

…with critical strategic program that brings out your best thinking and ours… to create clear, powerful company branding, and guidance to help you enhance your offerings and sell more effectively.

“I have had an opportunity to work with Joel and was impressed by his  brilliance. He is a multi-talented, energetic and creative professional with  the ability to get the job done. 

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As a management consultant, I've seen him provide his expertise to develop a mutual client’s business strategy and branding with a wide variety of IP...marketing and creative concepts, including website, creative direction with copywriting...plus sales process,collateral and sales presentations. And I was amazed in the transformation to what our mutual client now calls a "world-class site."

Joe DeVita

Management Consultant

Founder and Board Member

Dunwoody Chamber of Commerce

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The branding we do is not just a cosmetic change.

It's a real shift in substance.

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And perception.

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And might even include tweaks

to the way you do business — from markets to communication to processes.

And we make you look great.

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And that makes a very big difference

for your business!

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For most companies, we can get most of this done within 30 days. 

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Can it get any better than that?

“…not only designed my presence on the web– he defined my presence on the web. I simply came to Joel with an idea for what I needed and the next thing I knew, I was looking at the manifestation of my idea …Everything was spot-on, in tune with the vision I had. 

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In working with Joel I got insights into my product that I had not seen. If I had to sum it up my experience in one statement, it would be “Joel got what was not being said in what I asked him for. As a result, I ended up with what I didn’t even know that I wanted, but was what I would have asked for to begin with if I had been able to articulate it.”

Larry Grayson,
You & i Workshop
President at RetireworX
 

"Joel really distinguishes himself by focusing significant time upfront on understanding your business and your objectives. This time spent at the beginning of the process, laying out the overall positioning and value proposition, was key in guiding the content and site development."

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(See "They're Saying...')

"Joel is one of those rare people that can match business strategy and creative marketing and truly understands the challenges of being the owner of a company. Work with Joel and you'll get 'off the fence' and great things begin to happen!"

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(See "They're Saying...")

Let's energize your business!