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Company Branding • Product Branding • Services Branding

What makes your business distinctive ?

What do you offer, and how
…tangible & intangible?

How do your prospects perceive what you sell?

Do you have a Better Way?
A Different Way?

Is your "Brand Marketing"
… built on strong Branding?

Your prospects want to know: 

"What's In It For Me?"


Branding Q's
purposefully fuzzy image of people inconfrence room, during branding session, as we developed company name, logo and tagline
rubber stamp on handle that says brand, representng develiping company brand identity

Is your strategy or branding a little fuzzy,…? Let's focus…

a rubber stamp of the word "brand" to show atlanta brand consultant joe alpert's strategic approach to branding, using a process developed by robert fritz inc.

Atlanta Brand Consultant suggests...

Because your company and your branding aren't the same as every other company, And when you leverage your business with  fresh strategic thinking that's on target, it makes a major difference in how your prospects and customers think about your business. SConverting a higher percentage of prospects into into customers 

Because nobody buys your products or services based only on new website colors or  “hero” image on your homepage or social profiles. You want to think through your products and services, and the way you offer them to meet current marketplace needs.

Because social media/digital marketing may drive eyeballs to your site, but if they encounter your brand and they say "I don't quite get it?"… or "It's just okay"… or don't pick up the phone to talk with you… you've just steered prospect away from your business to another business. And your competitors "eat your lunch!"


Your brand is not  logo or color or image… it's not a decoration. Itys the foundation of your business, with lots of moving pieces. When presented well, it adds significant dollar value to your business.

Why Focus on Brand?
people working in meeting room doing branding session, lead by brand consultant joel alpert

… let's focus your strategy and branding, so you can maximize the potential of your company.

a "branding stamp," to indicate our brand identity development

Atlanta Brand Consultant delivers a fresh approach to help you gain stronger, sustained impact, introducing…


PowerBranding icon represents brand consultant's unique licensed process for developing strategic brand identity quickly and brilliantly.

Isn't it time you gained smarter strategic 

branding that tells buyers why they should say "yes" right away… so you can sell more effectively?

PowerBranding brings out your team’s best thinking and ours, using Structural Dynamics Consulting — a "relational thinking" process like no other process.

Our branding isn't just cosmetic — we dig into the substance of your business. Helping you determine and connect your prospect's' interests with your offerings.   

We'll use no-kidding  breakthrough strategic thinking tools to clarify and integrate your company strategy, branding, offerings, and marketing. Because "template thinking" assumptions and fill-in-the-blanks exercises don't work.


We really mean "breakthrough strategic thinking process." Because your "brand" is not only a spiffy new logo… it's what your business is all about! 

We'll deconstruct…distill… articulate… and construct the essence of your brand. So your sales and marketing efforts will be more effective.

These branding components are driven by in innovative, insightful process, customized to your needs and interests… 

Transform your business impact with insightful brand identity — way beyond just graphics. Our unique PowerBranding articulates your brand and focuses on engaging your marketplace.

  • We will develop your company name, logo,  positioning, and focus your tagline and brand message.

  • Tweak the way you offer your products and services, if needed,  so prospects really want them

  • Upgrade your website focus and content so it tells and sells like hell, and earns the trust of your markets

  • Figure out the best content and presentation for your sales materials, to meet buyer motivations

  • Recharge your social media profiles and posts to champion your branding

  • Develop journey mapping based on customer experience, so you match your sales and marketing process to the way your customers actually buy

  • Boost your customer experience, your CTAs/Offers, your processes, your response and success.

  • And we do whatever else it takes, your choice  — brand identity, award-winning creative marketing  communication, effective presentations, help set priorities, coaching, and more — so your best assets can work to your best advantage..

You know why, right? 


To "energize your business!"



Your prospects gain their first impressiom of your business via these 3 brand positioning components:

Company Name,
Logo, Taglines

MarketPower bulb, a shining light to developing company names, logos and taglines


Branding is not "just a graphic." It must be driven by your business direction, your market, your marketing… and more…  Strong branding — company, products & services — is your opportunity to make a great first impression…and keep it.

And it's
also true, your company name, the names of your products and services, your logo and tagline… are the first things your prospects and customers see. It's their visual association as they explore and remember their interactions with your brand. It should be driven driven by your business focus.

Here are samples of our work…


Marketpower logo and tagline for black columns small business bookkeeping
Filmtribe tagline and website copywriting developed by MarketPower, as part of it's brand strategy and brand identity.
marektpower logo and tagline for Koyfman colonics and whole body cleansing, a small specialized health maintenance business

Cleanse your body. Go with the flow.

AT&T logo, Tagline for major telecommuictions firm, developed by Joel Alpert of MarketPower

Sounds Good For Business.

logo and tagline for Lindner Educational COnsultants done by MarketPower
Logo and tagline for Renderrific, by marketpower, architectural renderings business
TechVelocity company name, logo and tagline includes our brand development, produced in Atlanta by MarketPower  fo our client in Minneapolis.
super signs super fast logo and tagline, developed by MarketPower as prt of its brand identity, for a small signmaking franchise started in Atlanta. Company Name, logo and tagline by MarketPower
Product development program, includig producty designn naming and brand positioning, devloped by MarketPower
Name, logo and tagline, a part of brand identity development for a wellness/laughter yoga company based in Minnesotawe named Laugh Healthy!
Brand development and brand strategy, through tagline and brand marketing and targeted marketing communications for international insurance firm based in Toronto.
Company name, logo, tagline for consulting and training business in manufacturing
New tagline and brand positioning for location-based servicee and brand positioning, for location-based service (LBS), developed for apple and android app
Company name, logo, tagline and brand positioning for uique furniture company i Atlanta, importing custom-crafted furniture from India... for MarketPower in Atlanta

One-of-a-kind furniture art

hand-crafted from

antique architectural details

Frequent flyer program of Amerian Airlnes and frquencymarekting program of Bes Western teamed up for a mutially-beneficial relationship. We teamed up with aprominent Atlnta ad agncy to produce this high-visibility program in just 45 days!
Developed brand identity, with logo and logo icon for rapidly-growing broker-dealer, which tarnsacts trades f r financial planning professionals.
Brand strategy for California-based technology training for company that trains new techies for Fortune 500 companies, supplying trained IT professionals already familiar with thier coompany's processes.
Logo icon and tagline for barter company.

"Ideas resonate with people. Ideas make brands and clients famous…the actual craft of the creative – the design, the copy and the user experience – matters too. Nuance means getting the  execution ”just right” so as to match the target and the ambition of the idea, as well as fit the category."

— DMN Magazine

You want to see more?

Feel free to click thru…

logo for LifeLifts

Feldenkrais Method body awareness & therapy

MarketPower Logo

As your branding consultants we take a proprietary stance and go further for you…
…with a pivotal strategic program that brings out your best thinking and ours. We create clear, powerful company branding, and business guidance to help you enhance your offerings and sell more effectively.


Our brand identity mission statement was -- literally -- engraved in stone on th walls of its UnitedStates Headquarters in Atlanta.
Our brand strategy tagline for a fast-growing film production company in Atlanta.

Our strategy and branding has been engraved in stone, for Canada Life… and applied in vinyl for FilmTribe Entertainment. Our work makes it to the walls of Small-Medium-and Large Companies.

“Thank you to the very talented, branding and marketing genius, Joel Alpert, who created FilmTribe's tagline:  "We shoot it. We kill it. Your audience eats it up."  Brilliant!!! And on our website, thank you Joel for the ridiculously awesome copy!”

Yelena Hertzberg



"In short, you've helped us revitalize our brand in the U.S. market:  

•  Strategic thinking through our new branding statement (which I love to see in our lobby), and our new tagline

•  Bringing our sales and marketing together, (with your excellent coaching!)

•  Superb positioning, concept and copywriting for a range of our new marketing materials.


When we launched at our annual meeting — which you helped engineer — we got the best reaction from Sales, ever received — they say they are now ready to take on Unum! Thank you!"

Pat Nodine Vallejo

Group Marketing Director

Canada Life

"I knew I needed to create a focused and distinctive brand and online presence. Based on strong recommendations and impressive results with a trusted colleague, I turned to Joel at MarketPower to help me with this critical exercise… 

"…Joel has the insights key to help a variety of organizations deliver sharp, focused branding, interesting content and interactive tools to attract and gain credibility among prospects. Joel is incredibly dedicated to his clients. He works creatively and tirelessly to ensure he produces a quality product that delivers results."


(See "They're Saying...")

Worth It?
Branding Blogs
brandng stamp to indicate company branding consultants work
rebrandnig stamp, showing impact of atlanta brand consultant on business positioning

"We've been in business.
"We have a brand.
"The market's changed. We've changed.
"We're thinking about rebranding…"


PowerBranding quote about sugain sustainable advantage


Why even do

this kind of work?


Click Me!


It's a real shift in substance.

And perception.

And might even include tweaks

to the way you do business — from markets to communication to processes.


And we make you look great.

And that makes a very big difference

for your business!

And we often "cross over" to a greater degree of "strategic planning" and "journey mapping" in our "branding" process. Because your brand may need to adjust your products and services to meet the interests of customers.These tweaks may be large or small… and tend to have powerful impact.

For most companies, we can get most of the "customer-facing" (yikes!)  branding done within 30 days. And we can continue to tune up your business machine.

Can it get any better than that?

"Joel really distinguishes himself by focusing significant time upfront on understanding your business and your objectives. This time spent at the beginning of the process, laying out the overall positioning and value proposition, was key in guiding the content and site development."

(See "They're Saying...')

Is branding "something nice" that the graphics people want to do… or is there a business case for it?

Fresh Thinking… Guaaranteed!

It's tough choosing a partner for good guidance and work for your business. So: Why Choose MarketPower 


Find what you want with navigation… or if you want to drill down into specialized  PowerTools…   Services Index

"Joel is one of those rare people that can match business strategy and creative marketing and truly understands the challenges of being the owner of a company. Work with Joel and you'll get 'off the fence' and great things begin to happen!"

(See "They're Saying...")

Grab a cup of MarketPower

30-Minute Complimentary Coffee Consult. In-Person or Virtual.

We'll address your interests. Identify priorities. Provide insights and help you sort out  potential next steps.

It's yours, with our compliments.You're buying coffee. Dark, no sugar.

We can also send an engaging PDF on PowerBranding… just ask.

MarketPower coffee Mug

Let's energize your business!

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