What makes your business distinctive ?
What do you offer, and how
…tangible & intangible?
How do your prospects perceive what you sell?
Do you have a Better Way?
A Different Way?
Is your "Brand Marketing"
… built on strong Branding?
Your prospects want to know:
"What's In It For Me?"
W-I-I-F-M?
Is your strategy or branding a little fuzzy,…?
Because your company and your company branding isn't just the same as every other company,
Because nobody buys your products or services based only on new website colors or “hero” image on your homepage or social profiles.
Because social media/digital marketing may drive eyeballs to your site, but if they encounter your brand and SAY "I don't quite get it?"… or "It's just okay"… or don't pick up the phone to talk with you… you've just steered prospect away from your business to another business, and they "eat your lunch!"
Because fresh strategic thinking that's on target makes a major difference in how your prospects and customers think about your business. It affects your daily and long-term business results.
Because your brand adds actual dollar value to your business.
We go beyond producing a great logo and website — because your customers interact with your business in many ways. MarketPower helps you develop strategy, branding, marketing and customer experience to build your business
Company Naming
Logo
Tagline
Brand Identity
Product & Service Branding
Social Media Presence
Customer Experience
…and beyond
…let's get your strategy and branding into focus, so you can maximize the potential of your company.
Isn't it time you gained smarter, faster, stronger strategic & creative thinking to build a branding foundation for your business success?
PowerBranding brings out your team’s best thinking and ours, like no other process.
We'll use breakthrough strategic thinking tools to clarify and integrate your company strategy, branding, offferings, and marketing. Because your "brand" is not just a spiffy new logo… it's what your business is all about!
We'll distill, articulate, and construct the essence of your brand.
And these steps will vary considerably among different companies…
We will revitalize your logo. and focus your tagline and brand message
Tweak the way you offer your products and services so prospects really want them
Upgrade your website focus and content so it tells and sells like hell, and earns the trust of your markets
Punch up key website and marketing messages ...while you reinforce your brand
Recharge your social media profiles and posts to champion your branding
Develop journey mapping based on customer experience
Boost your customer experience, your CTAs/Offers, your processes, your response and success.
And we do whatever else it takes —brand identity, award-winning creative marketing communication, effective presentations, help set priorities, coaching, and more — so your best assets can work to your best advantage..
You know why, right?
To "energize your business!"
Let's energize your business!
Our strategy and branding has been engraved in stone, for Canada Life… and applied in vinyl for FilmTribe Entertainment. Our work makes it to the walls of Small-Medium-and Large Companies.
“Thank you to the very talented, branding and marketing genius, Joel Alpert, who created FilmTribe's tagline: "We shoot it. We kill it. Your audience eats it up." Brilliant!!! And on our website, thank you Joel for the ridiculously awesome copy!”
Yelena Hertzberg
CEO
FilmTribe
"In short, you've helped us revitalize our brand in the U.S. market:
• Strategic thinking through our new branding statement (which I love to see in our lobby). and tagline
• Bringing our sales and marketing together, (with your excellent coaching!)
• Superb concept and copywriting (for a range of our marketing materials).
When we launched at our annual meeting — which you helped engineer — we got the best reaction from Sales, ever received — they say they are now ready to take on Unum! Thank you!"
Pat Nodine Vallejo
Group Marketing Director
Canada Life
Our strategic processes bring your business engaging, more effective…
A LOGO ≠ BRANDING. It's not "just a graphic" — it must be driven by your business direction, your market, your marketing… and more… Strong branding is your company's opportunity to make a great first impression…and keep it.
The company name, the names of your products and services, your logo and tagline, are the first things your prospects and customers see… and their visual association as they explore and remember their interactions with your brand. IWhen it'smore than a graphic, and driven by your business focus.
Cleanse your body. Go with the flow.
Sounds Good For Business.
One-of-a-kind furniture art
hand-crafted from
antique architectural details
"Ideas resonate with people. Ideas make brands and clients famous…the actual craft of the creative – the design, the copy and the user experience – matters too. Nuance means getting the execution ”just right” so as to match the target and the ambition of the idea, as well as fit the category."
— DMN Magazine
You want to see more?
Feel free to click thru…
Feldenkrais Method body awareness & therapy
As your branding consultants we take a proprietary stance and go further for you…
…with critical strategic program that brings out your best thinking and ours… to create clear, powerful company branding, and business guidance to help you enhance your offerings and sell more effectively.
“I have had an opportunity to work with Joel and was impressed by his brilliance. He is a multi-talented, energetic and creative professional with the ability to get the job done.
As a management consultant, I've seen him provide his expertise to develop a mutual client’s business strategy and branding with a wide variety of IP...marketing and creative concepts, including website, creative direction with copywriting...plus strategic sales process, collateral and sales and investor presentations. And I was amazed in the transformation to what our mutual client now calls a "world-class site."
Joe DeVita
Management Consultant
Founder and Board Member
Dunwoody Chamber of Commerce
Question:
Why even do
this kind of work?
Click Me!
30
Days
It's a real shift in substance.
And perception.
And might even include tweaks
to the way you do business — from markets to communication to processes.
And we make you look great.
And that makes a very big difference
for your business!
And we often "cross over" to a greater degree of "strategic planning" and "journey mapping" in our "branding" process. Because your brand may need to adjust your products and services to meet the interests of customers.These tweaks might be large or small… and have impact.
For most companies, we can get most of the "customer-facing" (yikes!) branding done within 30 days. And we can continue to tune up your business machine.
Can it get any better than that?
Other keywords you might use to find our unique services: Brand strategist | Branding expert | Branding agency | Corporate branding consultant | Brand identity consultant| Marketing consultant | Creative consultant | Business consultant
“…not only designed my presence on the web– he defined my presence on the web. I simply came to Joel with an idea for what I needed and the next thing I knew, I was looking at the manifestation of my idea …Everything was spot-on, in tune with the vision I had.
In working with Joel I got insights into my product that I had not seen. If I had to sum it up my experience in one statement, it would be “Joel got what was not being said in what I asked him for. As a result, I ended up with what I didn’t even know that I wanted, but was what I would have asked for to begin with if I had been able to articulate it.”
Larry Grayson,
You & i Workshop
President at RetireworX
"Joel really distinguishes himself by focusing significant time upfront on understanding your business and your objectives. This time spent at the beginning of the process, laying out the overall positioning and value proposition, was key in guiding the content and site development."
(See "They're Saying...')
Our strategic planning is second to none, for small to-medium business, and Fortune 500. This is not another boring fill-in-the-blanks exercise, that will sit in a loose-leaf binder… it s a Strategic Action Plan.
If you're interested in firming up the entire foundation of the business, and want to have a superior thinking framework to move your business ahead, check out PowerPlanning — your Strategic Action Plan.
"I knew I needed to create a focused and distinctive brand and online presence. Based on strong recommendations and impressive results with a trusted colleague, I turned to Joel at MarketPower to help me with this critical exercise…
"…Joel has the insights key to help a variety of organizations deliver sharp, focused branding, interesting content and interactive tools to attract and gain credibility among prospects. Joel is incredibly dedicated to his clients. He works creatively and tirelessly to ensure he produces a quality product that delivers results."
"
(See "They're Saying...")
"Joel is one of those rare people that can match business strategy and creative marketing and truly understands the challenges of being the owner of a company. Work with Joel and you'll get 'off the fence' and great things begin to happen!"
(See "They're Saying...")
Grab a cup of MarketPower
30-Minute Complimentary Coffee Consult. In-Person or Virtual.
We'll address your interests. Identify priorities. Provide insightful observations using unique consulting skills. And help you sort out your thinking and potential next steps.
It's yours, with our compliments.You're buying coffee. Dark, no sugar.
Let's energize your business!
