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THE DILEMMA:

HOW DO YOU CHOOSE THE RIGHT STRATEGY BRANDING & MARKETING PARTNER TO HELP YOU BUILD A STRONGER MORE PROFITABLE BUSINESS?



 

Click around.

Spark some ideas.


Think all agencies and consultants are the same?
 
Think different



Explore the absolutely outrageous claim that MarketPower brings SMB unique skills and expertise to help energize your business!

 

MarketPower is seriously unique. With specialized expertise. A combination of expertise. And a holistic, integrated approach.

We mash up…

  • innovative strategic thinking — you can't get elsewhere —       "connecting the dots" to make your programs work

  • focused strategic planning

  • navigating opportunities ("problem solving")

  • empowered decision-making

  • award-winning top ad agency marketing work

  • certified targeted marketing expertise

  • huge small business experience

  • we get invovled with your business, with a proprietary stance

  • expertise across goals, programs & projects

  • pivotal value across strategy and tactics for your business


… and more!


 

Level-Up Products / Services
Plus Track Record!

WHY WOULD YOU WORK WITH MARKETPOWER, COMPARED TO OTHERS?
 

Drill down?

Most consultants, agencies, and freelancers 
have some talent, but don't even offer an integrated combination of strategy, business consulting and tactics and marketing communication to help you build the business. 

 

Doing "just anything" won't advance your business interests.

 

So, for example, your website might look nice… but if it's not designed from ground-up to address questions from prospects… it won't help you sell.

 

Worse, your logo might be cute, but if your branding first impression is weak or neutral, that actually works against you. 

All the Social Media posts in the universe won't help, if prospects come back to your website and you haven't engaged them… if you haven't presented compelling reasons to buy from our business.

Haven't you heard plenty of examples of digital marketing agencies charging significant monthly fees… but producing very little of anything?

To be successful, you've got to build a strong business foundation. Your interests may be in strategy… tweaking product and service offerings to meet the marketplace needs… branding of the company, products & services… marketing… sales… processes… whatever your business needs to boost results.

Guess what… if you work on these, everything you do moving forward will work better.  

 

Bottom Line?

YOU WANT TO BUILD A STRONGER BUSINESS. 

Your business is vital — you give it a lot of time and effort. We're an Atanta-based consultancy that works locally, across the country with small-medium business, including solopreneurs and startups. (We occassionally do international and Big Business stuff), and we pack value into all our programs. We're out to support your business and  make those efforts stronger. Here's how:

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MarketPower coffee Mug
Arrow pointing down the page, to indicate why choose marketpower in detail

Stronger Branding For Samll Business, Driven by Stronger Strategic Thinking

 

From logo and tagline through messaging, company, products & services, social media, external and internal communications, presentations — we develop and deliver a stronger branding message. consistentlyAnd ensure your "brand" really means something.

✅ "No Way" Synergy Between Strategy, Branding Means Integrated Communications

No other consultancy offers the unique all-in-one combination of top-tier strategic insight, rarely gained from leading consulting firms… plus award-winning branding and marketing, usually available from the country's top ad agencies… where you work directly with the company's principal. Really… nowhere else.

 

Our thinking is holistic, not divided into separate "silos." So we may be working on strategic planning with you, with product and service development ideas, or marketing execution in mind.  So we know where we're going, and how to get there.

"Higher Quality Work… Higher Value… At Very Reasonable Rates. 

We don't do cookie-cutter programs, you business and your needs aren't cookie-cutter. You can choose a monthly package of support… or work with us on a series of programs, ala carte.  You get a part-time Fractional CMO and Fractional Creative Director and team to produce stronger work, and support your team.

Our rates are especially reasonable, delivering value.

Rates are like "The Three Bears —  not the highest… not the lowest. just right. And is it better to grab the lowball rate, but get ineffective work? (Opportunity Cost is real.)  



Stronger Website, Presentations, Marketing 

And More…Focused On Customer Interests

Your digital and print materials must be engineered to engage and sell. That starts with your strategigy, branding, and tactics — which should be built on a strong understanding of the customer motivations and buying process.

We'll help figure your way through the marketing maze, based on your business and your markets. And guide you through with recommendations  marketing execution, and follow-up, Plug in our award-winning creative direction, marketing campaigns, content strategy and blog copywriting, social media strategy, sales collateral... and energize your business!


 

We Get Involved With Your Business, and Help Level-Up Your Products & Services

We take the good stuff you already have, and figure out how to make it even more valuable to your target audiences. Our analysis and insights — sometimes with just a few key tweaks, sometimes with an overhaul — boost the value of your products, services and customer experience.

 

Te shifts we make together might be in service delivery, pricing, convenience features, website navigation,  communications, processes… any area. That can be at the product Development stage… for a mature product that's slipping in sales… or to work on a sales or operational process.

 

We're energized by those challenges, because it brings you more business.. And repeat business. 
 


Targeted Marketing that builds engagement and sales, with certified expertise

 

We bring you powerful digital and print options, so you can capitalize on leads and social media engagement. Our highly-targeted approach may also include email, direct mail, sociakl media, guerilla marketing, sales and investor presentations, telesales, 1-1 marketing, and more.

 

Our programs can be designed to bring you faster results and higher ROI with juat a bit more investment, Including ways to beat diminishing Google SEO, and other social media glut. Or can be a "slower build" to gain strength over time.  We often combine various digital and print approaches..

✅  We're Driven By A Holistic Focus, Program-Based… Without Burning Up The Hourly Clock

We help you strategically define your needs before we even start working with you. So we can focus and be effective.

We don't like to watch the clock, and you don't want to worry about how much time if left on your monthly allotment.of hours. So we work on a program basis.  For your interests and ours, we work efficiently. And holistically. (So we can make mid-course corrections in strategy or tactics, as they come up during execution — good idea, right?!) 

Plus a track record?

Do you really see this elesewhere?

 

We've got…

A lot of it is right here on this page!

Isn't that the kind of difference you really want?
 

Case Studies/Response Rates

Branding Driven By Strategy
Truly Integrated Marketing
Higher Quality, Nice Rates
Stronger Website…+
Targeted Engagement
Just The Tweet
Program-Based
Reviews - Testimonials
OVERVIEW OF COURTYARD WITH BUSINESSPEOPLE

They're  Saying...

"Hell, Yeah!"

MARKETPOWER
CLIENT TESTIMONIALS 

Want to know what people are saying about MarketPower? 

Here are 7 pages of raving testimonial endorsements from people we've worked with — small business to Fortune 500 to independent consultants. 

They can tell you about the quality of our work across key business areas of strategy, branding, and tarrgeted marekting, as Fractional CMO… the impact MarketPower has had on their businesses… our integrity… and more.   
Scroll through!

Got Joel?
logo of Robert Fritz inc. As a Structural Consultant, developing  Business Strategy & Advisory Consulting, Joel ha trained extensively wth the Robert Fritz, Inc. organization.

Structural Consultant

Business Strategy & Advisory Consulting

BMA logo - Joel is a Certified Business Communicator, certified by the Business Marketing Association

Certified Business Communicator

Business Marketing Association

PDM-logo_edited.jpg

Certified Professional Direct Marketer

Center For Direct Marketing

Joel is also a Inbound Marketing Certified Professional, as certified by the Inbound Marketing University

Inbound Marketing Certified Professional

Inbound Marketing University

LinkedIn gave Joel a Best of 2017 Brand Marketing award recognition.
selected by inflence digest as one of top linkedin expert for personal branding  in atlanta for 2023
Joel-FaceStripes-MP.png

GOT

JOEL?

 

 

Joel Alpert

Chief Lightbulb

Strategic & Creative Director

Hi...Joel here, I'm the founder...the Chief Lightbulb… the Strategic & Creative Director of MarketPower. 

 

I know your company's business interests are important to you...so I think you'll want to know what kind of experience and background Joel brings to your party, as a hands-on Fractional CMO (part-time Marketing Director and Marketing Communications Director):

  • Results and Awards working with biggest clients in the U.S. at the country’s top-tier ad agencies, including Ogilvy & Mather… Rapp & Collins (div. of Doyle Dane Bernbach)…Stone & Adler (div. of Young & Rubicam)…specializing in their Direct Marketing divisions which demand quantifiable results. And we've worked as a "Secret Weapon" for others!

 

  • Consulting skillset is heavily influenced by many years of training and work with Robert Fritz, one of the most brilliant strategic thinkers on the planet enabling Joel to gain powerful insights into your business, and create better results faster.  (More here:  Strategic Thinking.)

 

  • Training and work with legendary  industry icons of the targeted marketing industry Bob Stone, Emily Soell, Sol Blumenthal, John Francis Tighe, Martin Baier…

 

  • Certifications Include Professional Direct Marketer (UMKC)… Certified Business Communicator (BMA)… Inbound  Certified Marketing Professional  (Hubspot)…Structural Consultant… and more

  • Work with some of the biggest and smallest companies in Atlanta and across America —  bringing big business experience to a SMB . We've worked with companies like  AT&T and Verizon…  Kimberly-Clark and Equifax. Management consultants, one-person businesses, start-ups and non-profits. Check the client list.)

 

All that provides huge perspective and insights into markets and marketing. All that taps your potential and sets your business apart. We work hard. And then we get pizza!

signature, Joel
button to LinkedIn profile
photo of "many hats" to symbolize functions and capabilities of MarketPower
CERT hat, showing interest of MarketPower owner

Beyond a variety of work hats… our Chief Lightbulb Joel's interests include…

  • photography (he was reporter/photojournalist for weekly newspapers in NYC)

  • plays steel-string acoustic guitar

  • hike / bike / rollerblade

  • an incurable punster

  •  usually had the lead role in school plays... and as an adult, sang, sorta-danced, and had a pantomime spotlight solo in a big-scale community theater production of Joseph & The Amazing Technicolor Dreamcoat 

  • taught and does coaching for Technologies For Creating (it's like literacy in the "how to create what you want in your-life")

  • organized a special CERT program (Community Emergency Response Team, part of Homeland Security and FEMA), and rewrote their module on Terrorism Awareness and Active Shooter scenarios

  • makes a pretty mean homemade gluten-free pizza

  • once got some timely help from the Mafia in Brooklyn (if they existed)

  • likes to learn new things, from business & marketing… to human potential and Kaballah...technology and anything else

  • called "Uncle Joel" by a number of young'uns

  • likes to tend his two gardens.

  • …and is often up to something new 

This business is called MarketPower for good reason. 

Grab a cup of MarketPower

30-Minute Complimentary Coffee Consult. In-Person or Virtual.

What do you want to  create or tweak?

We'll address your interests. Identify priorities. Provide insightful observations using unique consulting skills. And help you sort out your thinking and potential next steps.

 

This fast high-value consult will provide an objective and unique reality check that often starts our strategic programs.

It's yours, with our compliments.You're buying coffee. Dark, no sugar.

MarketPower coffee Mug for free coffee consult
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