The Dilemma:
How Do You Choose.

And Why Choose 


"They" say you need to be an expert to choose expert guidance properly. True dat. So if you're thinking about growing your business,  how do you know what to do.… and why might you choose MarketPower?

Click around. See if you've got all the reasons you need right here: 

Your business is different than others, right?

MarketPower is different, too.


Find out 12 reasons why you'll want to work with us — we're a unique Atlanta-based branding and marketing consultancy, that brings Fortune 500 experience to SMB, consultants, NPOs…

Why choose MarketPower?
Take A Stroll Thru A Dozen Reasons

MarketPower lightbulb icon represents reasns why yo should choose our marketing consultancy.


We bring you a powerful combination of strategic and creative impact

STRATEGIC: MarketPower gives you innovative strategic thinking, processes, and better guidance to help you make stronger business and marketing decisions.

CREATIVE:  We produce killer creative marketing, with the critical nuance that differentiates your business in the busy marketplace. Award-winning, too.

[ Of course this site gives you details on this summary… click around! ]

Click a minute!

"Just Gimme
The Tweet…"

Why work with MarketPower, compared to any other options?

There are all kinds of people out there you might potentially work with — skilled, talented, experienced, some not —  telling you how great they are. 


That can make it hard to choose.


But doing "just anything" won't advance your business interests.

Bottom Line?

MarketPower makes a difference.
We bring higher impact to your business ... 

Stronger Strategy. With a smarter, practical strategic thinking program you can't get elsewhere. From organizational strategy to marketing campaigns, more effective "problem solving" and way beyond.

Stronger Branding. From the smallest to the biggest company... we position your business for success…

Stronger Marketing, Websites, Presentations... and more… Plug in our award-winning, creative direction, and content... and energize your business!

Product & Service Development & Refinement. Our analysis and insights — sometimes with just a few key tweaks — boost the value of your product, service and customer experience. Bringing you more business... and repeat business.

Targeted Marketing that builds engagement and sales, from folks most interested in buying from you. 

And more bullseye stuff like that, which brings you more business.

Plus, awards... a client list like nobody's business...

testimonials.... case studies... much more, check it out…

Isn't that the kind of difference you really want?


"They're  Saying..."

"Hell, Yeah!"

MarketPower  Client Testimonials


Want to know what people are saying about MarketPower? 

Here are 5 pages of raving testimonial endorsements from people we've worked with — Fortune 500 to independent consultants.  They can tell you about the quality of our work… impact MarketPower has had on their businesses… our integrity… and more.  Scroll through!

Joel Alpert, strategic branding and marketing consultant


Got Joel?

Joel Alpert

Chief Lightbulb

Strategic & Creative Director

Hi...Joel here, I'm the founder...the Chief Lightbulb… the Strategic & Creative Director of MarketPower. 


I know your company's business interests are important to I think you'll want to know…

MarketPower is my business, based in Atlanta. I’ve worked with some of the biggest and smallest companies in Atlanta and across America.  I develop or guide all programs.  (Click for the client list.)​

What kind of experience and background do I bring to your party?

Not your usual "can build us a website" or "create an effective email or direct mail campaign" experience… of course we do that, well... it's more like "help us think it through (fast), increase sales, and build our business" kind of experience.


Your company will get lots of exceptional strategic consulting experience... you can't get this type of strategic smarts even at good ad agencies, the consulting skillset is different.


I've got a bunch of certifications and training. Especially the innovative consulting approach of Robert Fritz, Inc., enabling me to gain powerful insights into your business, and create better results faster.  (More here:  Strategic Thinking.)


Plus, "they" tell me I'm a Creative/Analytical, — I switch my thinking seamlessly from strategic to creative. That provides big-picture perspective, helps address prospect interests more powerfully, and moves strategy, branding, and marketing communication ahead way faster and more efficiently. Cool. 

I've worked with industry leaders

Worked where? With the most prominent Direct Marketing ad agencies in the world, in NYC and Atlanta.. Trained and worked with Direct Response industry icons and legendary consultants — including Bob Stone, Martin Baier, Emily Soell, John Francis Tighe, Sol Blumenfeld and more.


And I've learned just as much working with the smallest of businesses and non-profits (please ask for this list), as from the biggest players. And since we're lean by design, we deliver our high-quality services efficiently, at lower costs.

All that taps your potential and sets your business apart. Then we get pizza!*

Joel is a Certified Professional Direct Marketer, certified by the  Center For Direct Marketing

Certified Professional Direct Marketer

Center For Direct Marketing

As a Structural Consultant, developing  Business Strategy & Advisory Consulting, Joel ha trained extensively wth the Robert Fritz, Inc. organization.

Structural Consultant

Business Strategy & Advisory Consulting

Joel is also a Inbound Marketing Certified Professional, as certified by the Inbound Marketing University

Inbound Marketing Certified Professional

Inbound Marketing University

Joel is a Certified Business Communicator, certified by the Business Marketing Association

Certified Business Communicator

Business Marketing Association

* No Chuck E. Cheese or Pizza's got to be good pizza.​

LinkedIn gave Joel a Best of 2017 Brand Marketing award recognition.

Beyond the many work hats, some personal snapshots :  I enjoy photography (used to be a reporter/ photojournalist for weekly newspapers in NYC)... play steel-string acoustic guitar... hike / bike / rollerblade... am an incurable punster...  sang, sorta-danced, and had a pantomime spotlight solo in a big-scale community theater production of Joseph & The Amazing Technicolor Dreamcoat ... have taught Technologies For Creating (it's like literacy in the "how to create what you want in your-life")... organized a special  CERT program (Community Emergency Response Team, part of FEMA), and rewrote their module on Terrorism Awareness and Active Shooter scenarios... make a pretty mean homemade gluten-free pizza... once got some timely help from the Mafia in Brooklyn... like to learn new things, from business & marketing to human potential and kaballah... called "Uncle Joel" by a number of young'uns... and I like to tend my balcony garden...



Want to unlock some of the SECRET TECHNIQUES behind our innovative strategic thinking?

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Free consult withJoel Alpert of MarketPower

30-Minute Complimentary Consult.

In-person or virtual, with Joel.
What do you want to  create or tweak?
Empowered Branding?
Stronger Marketing Communication?​
Effective Direct Response Campaigns?
Presentation or Special Project?
Let's see what's going on… we might outline some smarter thinking, or do our Digital Business Analysis for you