Your business is different than others, right?
MarketPower is different, too.
Find out 12 reasons why you'll want to work with us — we're a unique Atlanta-based branding and marketing consultancy, that brings Fortune 500 experience to SMB, solopreneurs, NPOs…
Why choose MarketPower?
Take A Stroll Thru A Dozen Reasons
We bring you a powerful combination of strategic and creative impact
STRATEGIC: MarketPower gives you better guidance to help you make stronger business and marketing decisions, usig innovative strategic thinking, processes, and .
CREATIVE: We produce killer creative marketing,. Stuff that's impactful and effective that differentiates your business in the busy marketplace. Award-winning, too.
[ Of course this site gives you details on this summary… click around! ]
Click a minute!
Or just eat the tweet below…
"Just Gimme The Tweet…"
Why work with MarketPower, compared to other "options"?
There are all kinds of people out there you might potentially work with — talented and experienced. Some not.
But they're all telling you how great they are.
Some say they do it faster, better, cheaper. But is it really the "same thing" that produces the same results?
It can be hard to choose.
Doing "just anything" won't advance your business interests.
MarketPower brings your business higher impact in the marketplace!
✅ "No Way" Synergy: No other consultancy offers the unique all-in-one combination of top-tier strategic insight, rarely gained from leading consulting firms… plus award-winning branding and marketing, usually available from the country's top ad agencies… where you work directly with the company's principal. Really… nowhere else.
✅ Stronger Strategy. With a smarter, practical strategic thinking program you can't get elsewhere, based on the breakthrough work of Robert Fritz, Inc. From organizational strategy to marketing campaigns, making better choices about what to do… more effective "problem solving"… and way beyond.
✅ Stronger Branding. From the smallest to the biggest company... we position your business for success…and work to ensure that your communications — external and internal — work with your brand.
✅ Stronger Marketing, Websites, Presentations... and more… Plug in our award-winning, creative direction, and content... and energize your business!
✅ Product & Service Development & Refinement. Our analysis and insights — sometimes major, sometimes with just a few key tweaks — boost the value of your products, services and customer experience. Bringing you more business... and repeat business. (We take the good stuff you already have, and figure out how to make it even more valuable to your target audiences.)
✅ Targeted Marketing that builds engagement and sales, from folks most interested in buying from you.
And more certified Direct Marketing/Direct Response like that, which brings you more business.faster!
Isn't that the kind of difference you really want?
MarketPower Client Testimonials
Want to know what people are saying about MarketPower?
Here are 6 pages of raving testimonial endorsements from people we've worked with — small business to Fortune 500 to independent consultants. They can tell you about the quality of our work… impact MarketPower has had on their businesses… our integrity… and more. Scroll through!
So if you're not good at those skills…
How can you really choose… anybody?!
“In order to know how good you are at something, requires exactly the same skills as it does to be good at that thing in the first place. Which means — and this is terribly funny — that if you're absolutely no good at something at all, then you lack exactly the skills that you need to know that you're absolutely no good at it.”
Monty Python's Flying Circus
On Skills, quoting David Dunning of Cornell University
Business Strategy & Advisory Consulting
Certified Professional Direct Marketer
Center For Direct Marketing
Inbound Marketing Certified Professional
Inbound Marketing University
Certified Business Communicator
Business Marketing Association
Strategic & Creative Director
Hi...Joel here, I'm the founder...the Chief Lightbulb… the Strategic & Creative Director of MarketPower.
I know your company's business interests are important to you...so I think you'll want to know what kind of experience and background do I bring to your party?
Work at the country’s top Direct Marketing ad agencies, including Ogilvy & Mather… Rapp & Collins (div. of Doyle Dane Bernbach)…Stone & Adler (div. of Young & Rubicam)…and as a "Secret Weapon" for others!
Consulting skillset is heavily influenced by many years of training and work with Robert Fritz, one of the most brilliant strategic thinkers on the planet enabling Joel to gain powerful insights into your business, and create better results faster. (More here: Strategic Thinking.)
Training and work with legendary industry icons of the targeted marketing industry Bob Stone, Emily Soell, Sol Blumenthal, John Francis Tighe, Martin Baier…
Certifications Include Professional Direct Marketer (UMKC)… Certified Business Communicator (BMA)… Inbound Certified Marketing Professional (Hubspot)…Structural Consultant… and more
Work with some of the biggest and smallest companies in Atlanta and across America — bringing this experience to a wide range of businesses and needs — AT&T and Verizon… Kmberly-Clark and Equifax…management consultants, one-person businesses, start-ups and non-profits. Check the client list.)
All that provides huge perspective and insights into markets and marketing. All that taps your potential and sets your business apart. We work hard. And then we get pizza!
Beyond the many work hats, some snapshots :
Joel interest include photography (he used to be a reporter/ photojournalist for weekly newspapers in NYC)... plays steel-string acoustic guitar... hike / bike / rollerblade... an incurable punster... sang, sorta-danced, and had a pantomime spotlight solo in a big-scale community theater production of Joseph & The Amazing Technicolor Dreamcoat ... taught Technologies For Creating (it's like literacy in the "how to create what you want in your-life")... organized a special CERT program (Community Emergency Response Team, part of FEMA), and rewrote their module on Terrorism Awareness and Active Shooter scenarios... makes a pretty mean homemade gluten-free pizza... once got some timely help from the Mafia in Brooklyn... likes to learn new things, from business & marketing to human potential and Kaballah... called "Uncle Joel" by a number of young'uns... and likes to tend his two gardens...
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30-Minute Complimentary Coffee Consult. In-Person or Virtual.
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Gain vital strategic insight?
Empowered Brand or ReBrandi?
Stronger Marketing Communication?
Effective Direct Response Campaigns?