How Do You Choose The Right Partner… And What To Do?
Thinking about growing your business,?
Click around. Check out your areas of interest first.
Then see if you've got all the reasons you need right here to choose MarketPower:
Your business is different than others, right?
MarketPower is different, too.
Find out 12 reasons why you'll want to work with us — we're a unique Atlanta-based branding and marketing consultancy, that brings Fortune 500 experience to SMB, consultants, NPOs…
Why choose MarketPower?
Take A Stroll Thru A Dozen Reasons
We bring you a powerful combination of strategic and creative impact
STRATEGIC: MarketPower gives you innovative strategic thinking, processes, and better guidance to help you make stronger business and marketing decisions.
CREATIVE: We produce killer creative marketing, with the critical nuance that differentiates your business in the busy marketplace. Award-winning, too.
[ Of course this site gives you details on this summary… click around! ]
Click a minute!
Or just eat the tweet below…
Why work with MarketPower, compared to any other options?
There are all kinds of people out there you might potentially work with — skilled, talented, experienced, some not — telling you how great they are.
That can make it hard to choose.
But doing "just anything" won't advance your business interests.
MarketPower makes a difference.
We bring higher impact to your business ...
✅"No Way" Synergy: No other consultancy offers the unique all-in-one combination of top-tier strategic insight, rarely gained from leading consulting firms… plus award-winning branding and marketing, usually available from the country's top ad agencies… where you work directly with the company's principal. Really… nowhere else.
✅Stronger Strategy. With a smarter, practical strategic thinking program you can't get elsewhere, based on the breakthrough work of Robert Fritz, Inc. From organizational strategy to marketing campaigns, making better choices about what to do… more effective "problem solving" and way beyond.
✅Stronger Branding. From the smallest to the biggest company... we position your business for success…and work to ensure that your communications — external and internal — work with your brand.
✅Stronger Marketing, Websites, Presentations... and more… Plug in our award-winning, creative direction, and content... and energize your business!
✅Product & Service Development & Refinement. Our analysis and insights — sometimes major, sometimes with just a few key tweaks — boost the value of your product, service and customer experience. Bringing you more business... and repeat business.
✅Targeted Marketing that builds engagement and sales, from folks most interested in buying from you.
And more certified Direct Marketing/Direct Response like that, which brings you more business.faster!
Isn't that the kind of difference you really want?
You didn't miss this point, just above… right?
So tell me… what kind of clients does MarketPower work with?
• We bring you a specialized skillset with award-winning Fortune 500 experience… to help you level-up your Small-Medium Business
• For Established Business, Entrepreneurs, Thriving Enterprise, Consultants & Startups
• Agencies, Collaborators & Innovators…Fortune 500 multinationals, too!
MarketPower Client Testimonials
Want to know what people are saying about MarketPower?
Here are 5 pages of raving testimonial endorsements from people we've worked with — Fortune 500 to independent consultants. They can tell you about the quality of our work… impact MarketPower has had on their businesses… our integrity… and more. Scroll through!
> Strategic Thinking/Team-Coaching >
> Product/Service Enhancement >
> Branding & User Experience >
> Website & Marketing Tools >
> Build Referrals/Ambassadors >
> Targeted Direct Mail & Email >
> Social/Content/Lead Gen >
> Referrals/Retention/Acceleration >
What if we want guidance and support for the bigger picture… or we want you guys to do everything for us?
Then you'll want to know about The MarketPower Continuum.
The MarketPower... what?
Business Strategy & Advisory Consulting
Certified Professional Direct Marketer
Center For Direct Marketing
Inbound Marketing Certified Professional
Inbound Marketing University
Certified Business Communicator
Business Marketing Association
Strategic & Creative Director
Hi...Joel here, I'm the founder...the Chief Lightbulb… the Strategic & Creative Director of MarketPower.
I know your company's business interests are important to you...so I think you'll want to know what kind of experience and background do I bring to your party?
Worked at the country’s top Direct Marketing ad agencies, including Ogilvy & Mather… Rapp & Collins (div. of Doyle Dane Bernbach)…Stone & Adler (div. of Young & Rubicam)…and as "Secret Weapon" for others!
Consulting skillset is heavily influenced by many years of training and work with Robert Fritz, one of the most brilliant strategic thinkers on the planet enabling me to gain powerful insights into your business, and create better results faster. (More here: Strategic Thinking.)
Have training and worked with legendary industry icons of the targeted marketing industry Bob Stone, Emily Soell, Sol Blumenthal, John Francis Tighe, Martin Baier…
Certifications Include Professional Direct Marketer (UMKC)… Certified Business Communicator (BMA)… Inbound Certified Marketing Professional (Hubsot)…Structural Consultant… and more
Worked with some of the biggest and smallest companies in Atlanta and across America — brining this experience to a wide range of businesses and needs — AT&T and Verizon… Kmberly-Clark and Equifax…management consultants one-person businesses, start-ups and non-profits. Check the client list.)
All that provides huge perspective and insights into markets and marketing. All that taps your potential and sets your business apart. We work hard. And then we get pizza!
Beyond the many work hats, some personal snapshots :
I enjoy photography (and used to be a reporter/ photojournalist for weekly newspapers in NYC)... play steel-string acoustic guitar... hike / bike / rollerblade... am an incurable punster... sang, sorta-danced, and had a pantomime spotlight solo in a big-scale community theater production of Joseph & The Amazing Technicolor Dreamcoat ... have taught Technologies For Creating (it's like literacy in the "how to create what you want in your-life")... organized a special CERT program (Community Emergency Response Team, part of FEMA), and rewrote their module on Terrorism Awareness and Active Shooter scenarios... make a pretty mean homemade gluten-free pizza... once got some timely help from the Mafia in Brooklyn... like to learn new things, from business & marketing to human potential and kaballah... called "Uncle Joel" by a number of young'uns... and I like to tend my balcony gardens...
"Don't work with us… just because you like the company names, logos or taglines you saw on this site… or just because you like the creative or response campaigns you saw here. Yes, we like that you like them. Yes, we like that those impactful marketing communications, have won a shelf-full of awards. But leveling up your business is not like buying a bag pf potato chips… your choice of MarketPower should have a little more thought behind it.
We'd really prefer you work with us because you also took 15 minutes to check out what's behind our expertise -- strategy, branding, marketing communications: When you find out how our experience… these business tools… and our insights… make a difference for your business."
— Joel Alpert
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30-Minute Complimentary Coffee Consult. In-Person or Virtual.
What do you want to create or tweak?
Gain vital strategic insight?
Empowered Brand or ReBrandi?
Stronger Marketing Communication?
Effective Direct Response Campaigns?