The Dilemma:

How Do You Choose The Right Partner… And What To Do?
Click around. Spark some ideas.
See if you've got all the reasons
you need to choose MarketPower: 

Your business is different than others, right?
MarketPower is different, too.

Find out 12 reasons why you'll want to work with us — we're a unique Atlanta-based branding and marketing consultancy, that brings Fortune 500 experience to SMB, solopreneurs, NPOs…

Why choose MarketPower?
Take A Stroll Thru A Dozen Reasons


We bring you a powerful combination of strategic and creative impact

STRATEGIC: MarketPower gives you better guidance to help you make stronger business and marketing decisions, usig innovative strategic thinking, processes, and .

CREATIVE:  We produce killer creative marketing,. Stuff that's impactful and effective that differentiates your business in the busy marketplace. Award-winning, too.

[ Of course this site gives you details on this summary… click around! ]


Click a minute!

Or just eat the tweet below…

MarketPower lightbulb icon represents reasns why yo should choose our marketing consultancy.

"Just Gimme The Tweet…"

Why work with MarketPower, compared to other "options"?

There are all kinds of people out there you might potentially work with —  talented and experienced. Some not.


But they're all telling you how great they are. 


Some say they do it faster, better, cheaper. But is it really the "same thing" that produces the same results? 


It can be hard to choose.

Doing "just anything" won't advance your business interests.

Bottom Line?

MarketPower coffee Mug
MarketPower brings your business higher impact in the marketplace!

✅ "No Way" Synergy: No other consultancy offers the unique all-in-one combination of top-tier strategic insight, rarely gained from leading consulting firms… plus award-winning branding and marketing, usually available from the country's top ad agencies… where you work directly with the company's principal. Really… nowhere else.

✅ Stronger Strategy. With a smarter, practical strategic thinking program you can't get elsewhere, based on the breakthrough work of Robert Fritz, Inc. From organizational strategy to marketing campaigns, making better choices about what to do… more effective "problem solving"… and way beyond.

✅ Stronger Branding. From the smallest to the biggest company... we position your business for success…and work to ensure that your  communications — external and internal — work with your brand.

✅ Stronger Marketing, Websites, Presentations... and more… Plug in our award-winning, creative direction, and content... and energize your business!

✅ Product & Service Development & Refinement. Our analysis and insights — sometimes major, sometimes with just a few key tweaks — boost the value of your products, services and customer experience. Bringing you more business... and repeat business. (We take the good stuff you already have, and figure out how to make it even more valuable to your target audiences.)

✅ Targeted Marketing that builds engagement and sales, from folks most interested in buying from you. 

And more certified Direct Marketing/Direct Response like that, which brings you more business.faster!

Plus, awards... a client list like nobody's business... raving testimonials.... case studies... much more, check it out…

Isn't that the kind of difference you really want?


They're  Saying...

"Hell, Yeah!"

MarketPower  Client Testimonials


Want to know what people are saying about MarketPower? 

Here are 6 pages of raving testimonial endorsements from people we've worked with — small business to Fortune 500 to independent consultants.  They can tell you about the quality of our work… impact MarketPower has had on their businesses… our integrity… and more.   Scroll through!

MontyPython graphic, representing video on difficulty in hirig smart consultants inany field, includign startegy, branding and marketing
So if you're not good at those skills…
How can you really choose… anybody?!

“In order to know how good you are at something, requires exactly the same skills as it does to be good at that thing in the first place. Which means — and this is terribly funny — that if you're absolutely no good at something at all, then you lack exactly the skills that you need to know that you're absolutely no good at it.”

John Cleese

Monty Python's Flying Circus

On Skills, quoting David Dunning of Cornell University

Photo, Joel Alpert, strategic branding and marketing consultant
As a Structural Consultant, developing  Business Strategy & Advisory Consulting, Joel ha trained extensively wth the Robert Fritz, Inc. organization.

Structural Consultant

Business Strategy & Advisory Consulting

Joel is a Certified Professional Direct Marketer, certified by the  Center For Direct Marketing

Certified Professional Direct Marketer

Center For Direct Marketing

Joel is also a Inbound Marketing Certified Professional, as certified by the Inbound Marketing University

Inbound Marketing Certified Professional

Inbound Marketing University

Joel is a Certified Business Communicator, certified by the Business Marketing Association

Certified Business Communicator

Business Marketing Association

LinkedIn gave Joel a Best of 2017 Brand Marketing award recognition.

Got Joel?

Joel Alpert

Chief Lightbulb

Strategic & Creative Director

Hi...Joel here, I'm the founder...the Chief Lightbulb… the Strategic & Creative Director of MarketPower. 


I know your company's business interests are important to I think you'll want to know what kind of experience and background do I bring to your party?

  • Work at the country’s top Direct Marketing ad agencies, including Ogilvy & Mather… Rapp & Collins (div. of Doyle Dane Bernbach)…Stone & Adler (div. of Young & Rubicam)…and as a "Secret Weapon" for others!


  • Consulting skillset is heavily influenced by many years of training and work with Robert Fritz, one of the most brilliant strategic thinkers on the planet enabling Joel to gain powerful insights into your business, and create better results faster.  (More here:  Strategic Thinking.)


  • Training and work with legendary  industry icons of the targeted marketing industry Bob Stone, Emily Soell, Sol Blumenthal, John Francis Tighe, Martin Baier…


  • Certifications Include Professional Direct Marketer (UMKC)… Certified Business Communicator (BMA)… Inbound  Certified Marketing Professional  (Hubspot)…Structural Consultant… and more

  • Work with some of the biggest and smallest companies in Atlanta and across America —  bringing this experience to a wide range of businesses and needs —  AT&T and Verizon…  Kmberly-Clark and Equifax…management consultants, one-person businesses, start-ups and non-profits. Check the client list.)


All that provides huge perspective and insights into markets and marketing. All that taps your potential and sets your business apart. We work hard. And then we get pizza!

photo og "many hats" to symbolize functions and capabilities of MarketPower
CERT hat, showing interest of MarketPower owner

Beyond the many work hats, some snapshots :

Joel interest include photography (he used to be a reporter/ photojournalist for weekly newspapers in NYC)... plays steel-string acoustic guitar... hike / bike / rollerblade... an incurable punster...  sang, sorta-danced, and had a pantomime spotlight solo in a big-scale community theater production of Joseph & The Amazing Technicolor Dreamcoat ... taught Technologies For Creating (it's like literacy in the "how to create what you want in your-life")... organized a special  CERT program (Community Emergency Response Team, part of FEMA), and rewrote their module on Terrorism Awareness and Active Shooter scenarios... makes a pretty mean homemade gluten-free pizza... once got some timely help from the Mafia in Brooklyn... likes to learn new things, from business & marketing to human potential and Kaballah... called "Uncle Joel" by a number of young'uns... and likes to tend his two gardens...

Grab a cup of MarketPower

30-Minute Complimentary Coffee Consult. In-Person or Virtual.

What do you want to  create or tweak?

We'll address your interests. Identify priorities. Provide insightful observations using unique consulting skills. And help you sort out your thinking and potential next steps.


This fast high-value consult will provide an objective and unique reality check that often starts our strategic programs.

It's yours, with our compliments.You're buying coffee. Dark, no sugar.

MarketPower coffee Mug for free coffee consult