Q: HOW DO YOU CHOOSE THE RIGHT TEAM TO HELP YOU BUILD A SUCCESSFUL MORE PROFITABLE BUSINESS?
A: YOU WANT A CONSULTANT & TEAM WHO CAN BRING YOU STRONGER STRATEGY, BRANDING & MARKETING… AND HAVE THESE WORK TOGETHER
Think all consultants and small agencies are the same? Think very different! Our Fractional CMO approach — combining strategy, creative marketing communications, nad more — delivers a wide range of capabilities, resources, and results
What do we do?
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MarketPower brings SMB, Enterprise, and Solopreneur companies specialized expertise and an integrated approach that builds a stronger business foundation. We boosts your strategic actions, your brand, your marketing and processes… to energize your business!
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We mash up…
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higher-quality thinking and execution with our Fractional CMO approach… that you can get on a program basis, or steady basis to develop continuity for your business and among your entire team
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innovative strategic thinking to "connect the dots" to make your programs work — you won't get this elsewhere
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we navigate opportunities… "solve problems" (differently!)… develop practical strategic planning​… improve klutzy processes… bring specialized thinking tools for empowered decision-making
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top-level ad agency marketing communications… with engaging award-winning business-building advertising and marketing ideas, with stronger tactics and top ad agency creative impact
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our certified direct response marketing (DRM) expertise can help you reach elusive audiences
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huge small-medium business experience (Fortune 500, too!)
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we get involved with your business, with a proprietary stance​… can provide level-up executive coaching support​… and deliver expertise across goals, programs & projects
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pivotal value across many areas of your business… and if you want our Fractional CMO approach, on an ongoing or program basis… you go beyond higher cost projects, to an inclusive package of higher value.
Yep.
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So you pretty much have the idea now. If you'd like to know more about our unique approach, we spill it.
We encourage you to scroll or click.
DO YOU WANT TO EXPLORE FURTHER, AND GET THE DRILL-DOWN?
Most consultants, agencies, and freelancers have skills or talent, but don't even offer an integrated combination of strategy, business consulting and tactics and marketing communication to help you build the business. And often, when offered, it's boilerplate.
Doing "just anything" won't advance your business interests.
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For example, all the Social Media posts and email campaigns in the universe won't help, if prospects come back to your website and you haven't engaged them… if you haven't presented compelling reasons to buy from our business, based on strong strategy, branding/positioning.
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Bottom Line?
WE PACK A LOT OF VALUE INTO OUR FRACTIONAL CMO PROGRAMS TO SUPPORT AND BUILD YOUR BUSINESS. KEEP CALM.
Stronger Branding Driven By Strategy
Holistic, Integrated, No-Way Synergy
Higher-Quality … Reasonable Rates
Stronger Website, Presentations…
Level Up Your Products & Services
Plus A Track Record To Back It Up!
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✅ Stronger Branding For Small Business, Driven by Stronger Strategic Thinking
From logo and tagline through messaging, company, products & services, social media, external and internal communications, presentations — we develop and deliver a stronger branding message. consistently. And ensure your "brand" really means something.
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✅ "No Way" Synergy Between Strategy, Branding Means Integrated Communications
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No other consultancy offers the unique all-in-one combination of top-tier strategic insight, rarely gained from leading consulting firms… plus award-winning branding and marketing, usually available from the country's top ad agencies… where you work directly with the company's principal. Really… nowhere else.
Our thinking is holistic, not divided into separate "silos." So we may be working on strategic planning with you, with product and service development ideas, or marketing execution in mind. So we know where we're going, and how to get there. In a coordinated fashion.
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✅ "Higher Quality Work… Higher Value… At Very Reasonable Rates.
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We don't do cookie-cutter programs, you business and your needs aren't cookie-cutter. You can choose a monthly package of support… or work with us on a series of programs, ala carte. You get a part-time Fractional CMO and Fractional Creative Communications Director, with or without additional specialists, to produce stronger work, and support your team.
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Our rates are especially reasonable, delivering value.
Rates are like "The Three Bears — not the highest… not the lowest. just right. Do you really need to pay highest rates to get the best work? Is it better to grab the lowball rate, but get ineffective work? Either way you lose money and critical Opportunity Cost.
✅ Stronger Website, Presentations, Marketing
And More…Focused On Customer Interests
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Your digital and print materials must be engineered to engage and sell. That starts with your strategigy, branding, and tactics — which should be built on a strong understanding of the customer motivations and buying process.
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We'll help figure your way through the marketing maze, based on your business and your markets. And guide you through with recommendations marketing execution, and follow-up, Plug in our award-winning creative direction, marketing campaigns, content strategy and blog copywriting, social media strategy, sales collateral... and energize your business!
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✅ We Get Involved With Your Business, and Help Level-Up Your Products & Services
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We take the good stuff you already have, and figure out how to make it even more valuable to your target audiences. Our analysis and insights — sometimes with just a few key tweaks, sometimes with an overhaul — boost the value of your products, services and customer experience.
Te shifts we make together might be in service delivery, pricing, convenience features, website navigation, communications, processes… any area. That can be at the product Development stage… for a mature product that's slipping in sales… or to work on a sales or operational process.
We're energized by those challenges, because it brings you more business.. And repeat business.
✅ Targeted Marketing that builds engagement and sales, with certified expertise
We bring you powerful digital and print options, so you can capitalize on leads and social media engagement. Our highly-targeted approach may also include email, direct mail, sociakl media, guerilla marketing, sales and investor presentations, telesales, 1-1 marketing, and more.
Our programs can be designed to bring you faster results and higher ROI with juat a bit more investment, Including ways to beat diminishing Google SEO, and other social media glut. Or can be a "slower build" to gain strength over time. We often combine various digital and print approaches..
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✅ We're Driven By A Holistic Focus, Program-Based… Without Burning Up The Hourly Clock
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We help you strategically define your needs before we even start working with you. So we can focus and be effective.
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We don't like to watch the clock, and you don't want to worry about how much time if left on your monthly allotment.of hours. So we work on a program basis. For your interests and ours, we work efficiently. And holistically. (So we can make mid-course corrections in strategy or tactics, as they come up during execution — good idea, right?!)
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✅ Plus a track record?
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Do you really see this elesewhere?
We've got…
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raving testimonials
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a client list like nobody's business
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a shelf-full of awards from our professional peers for Strategy, Creativity & Results...
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much more, check it out.
A lot of it is right here on this page!
Isn't that the kind of difference you really want?
They're Saying...
"Hell, Yeah!"
MARKETPOWER
CLIENT TESTIMONIALS
Want to know what people are saying about MarketPower?
Here are 7 pages of raving testimonial endorsements from people we've worked with — small business to Fortune 500 to independent consultants.
They can tell you about the quality of our work across key business areas of strategy, branding, and targeted marketing… as Fractional CMO… the impact MarketPower has had on their businesses… our integrity… and more. Check it out!
Structural Consultant
Business Strategy & Advisory Consulting
Certified Professional Direct Marketer
Center For Direct Marketing
Certified Business Communicator
Business Marketing Association
Inbound Marketing Certified Professional
Inbound Marketing University
GOT
JOEL?​
Joel Alpert
Chief Lightbulb
Fractional CMO
Strategic & Creative Director
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Hi...Joel here, I'm the founder...the Chief Lightbulb… the Strategic & Creative Director of MarketPower.
I know your company's business interests are important to you...so I think you'll want to know what kind of experience and background I bring to your party:
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Results and Awards working with biggest clients in the U.S. at the country’s top-tier ad agencies, including Ogilvy & Mather… Rapp & Collins (div. of Doyle Dane Bernbach)…Stone & Adler (div. of Young & Rubicam)…specializing in their Direct Response Marketing divisions which demand quantifiable results. And we've worked as a "Secret Weapon" for others!
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Consulting skillset draws on multiple sources, and is heavily influenced by a decade+ of training and work with Robert Fritz, one of the most brilliant strategic thinkers on the planet enabling Joel to gain powerful insights into your business, and create better results faster. (More here: Strategic Thinking.)
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Trained and work with legendary industry icons of the Direct Marketing industry Bob Stone, Emily Soell, Sol Blumenthal, John Francis Tighe, Martin Baier… diving into the marketing psychology, testing, and choices for headlines, offers, specific phrasing, colors, and more
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Certifications Include Professional Direct Marketer (UMKC)… Certified Business Communicator (BMA)… Inbound Certified Marketing Professional (Hubspot)…Structural Consultant…
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Work with some of the biggest and smallest companies in Atlanta and across America — bringing big business experience to a SMB . We've worked with companies like AT&T and Verizon… Kimberly-Clark and Equifax. Management consultants, one-person businesses, start-ups and non-profits. Check the client list.)
All that provides huge perspective and insights into markets and marketing. All that taps your potential and sets your business apart. We work hard. And then we get good pizza!​​​​​​
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Beyond a variety of work hats… our Chief Lightbulb's interests include…
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photography (he was reporter/photojournalist for weekly newspapers in NYC)
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plays steel-string acoustic guitar
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hike / bike / rollerblade
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an incurable punster
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usually had the lead role in school plays... and as an adult, sang, sorta-danced, and had a pantomime spotlight solo in a big-scale community theater production of Joseph & The Amazing Technicolor Dreamcoat
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taught and does coaching for Technologies For Creating (it's like literacy in "how to create what you want in your-life")
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organized a special CERT program (Community Emergency Response Team, part of Homeland Security and FEMA) in my commnity; rewrote the module on Terrorism Awareness and Active Shooter scenarios
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makes a pretty mean homemade gluten-free pizza
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designed theatrical lighting for dance & theater companies in NYC
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once got some timely help from the Mafia (if they existed) in Brooklyn
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likes to learn new things, from business & marketing… to human potential and Kaballah...technology and anything else
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called "Uncle Joel" by a number of young'uns
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likes to tend his two gardens
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…and is often up to something new.
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This business is called MarketPower for good reason.
Grab a cup of MarketPower
30-Minute Complimentary Coffee Consult. In-Person or Virtual.
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What do you want to create or tweak?
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Gain vital strategic insight?
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Empowered Brand or ReBrandi?
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Stronger Marketing Communication?​
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Effective Direct Response Campaigns?
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We'll address your interests. Identify priorities. Provide insightful observations using unique consulting skills. And help you sort out your thinking and potential next steps.
This fast high-value consult will provide an objective and unique reality check that often starts our strategic programs.
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It's yours, with our compliments.You're buying coffee. Dark, no sugar.