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There are all kinds of consultants, agencies, and freelancers out there you might potentially work with —  talented and experienced. Some not.


But they're all telling you how great they are. 


Some say they do it faster, better, cheaper. But is it really the "same thing" that produces the same results? And haven't you heard plenty of examples of marekting agencies charging significant monthly fees… but producing very little of anything?


It can be hard to choose.

Doing "just anything" won't advance your business interests.

Bottom Line?


MarketPower coffee Mug

Your business is vital — you give it a lot of time and effort. We support your business and want to help make those efforts stronger. Here are some key ways we support your business:


Stronger Branding, Driven by Stronger Strategic Thinking

From the smallest to the biggest company... we position your business for success.


We work with you to ensure that your communications work with your brand.


From logo and tagline through messaging, company, products & services, social media, external and internal communications, presentations — we develop and deliver your branding message. consistently.


And ensure your "brand" really means something.

✅ "No Way" Synergy Between Strategy, Branding Means Integrated Communications

No other consultancy offers the unique all-in-one combination of top-tier strategic insight, rarely gained from leading consulting firms… plus award-winning branding and marketing, usually available from the country's top ad agencies… where you work directly with the company's principal. Really… nowhere else.


Our thinking is holistic, not divided into separate "silos." So we may be working on strategic planning with you, with product and service development ideas, or marketing execution in mind.  

So we know where we're going, and how to get there.

"Higher Quality Work… At Very Reasonable Rates. 

Our rates are especially reasonable, since the work we do tends to be far more effective. 

We don't do cookie-cutter programs, you business and your needs aren't cookie-cutter. We adjust our plans to be effective, and to meet your needs.

Rates are like "The Three Bears —  not the highest… not the lowest. just right (just an great value to help your business grow.) And is it better to grab the lowball rate, but get ineffective work? Or a reasonable rate that delivers strong business value? 


Stronger Website, Presentations, Marketing 

and more…focused on customer interests

Your digital and print materials must be engineered to engage and sell (and it's you can use these tools to deliver your products and services more efficiently).

Plug in our award-winning creative direction, marketing campaigns, content strategy and blog copywriting, socia media strategy, sales collateral... and energize your business!


Truth is, not everything works, Some approaches are more effective than others. Some faster, some slower. We'll help figure your way through the marketing maze, based on your business and your markets. And guide you through with recommendations  marketing execution, and follow-up, 


Level-Up Your Product & Services

We take the good stuff you already have, and figure out how to make it even more valuable to your target audiences.


Our analysis and insights — sometimes with just a few key tweaks, sometimes with an overhaul — boost the value of your products, services and customer experience. It could be a shift in the offering — service delivery, pricing, convenience features, website navigation, and more — or a communications makeover, or both.


The reason why you do this, is to make your products and services more attractive to your audiences. So they feel it's a great "match."  Because it brings you more business.. And repeat business. 


Targeted Marketing that builds engagement and sales, with certified expertise


We bring you powerful digital and print options, so you can capitalize on leads and social media engagement.


Our programs can be designed to bring you faster results and higher ROI with greater investment, Or can be a "slower build" to gain strength over time.  Often we combine approaches and do both.

This highly-targeted approach can also include email, direct mail, sales and investor presentations, telesales, 1-1 marketing, and more.

Plus a track record?

We've got  shellf-full of awards from our professional peers for Strategy, Creativity & Results... a client list like nobody's business... raving testimonials.... case studies... much more, check it out. A lot of it is right here on this page!

Isn't that the kind of difference you really want?

"Our business is driven by details, I want to see more to back these 'claims'…"

Show me case studies, campaigns with specific response rates

Branding Driven By Strategy
Truly Integrated Marketing
Higher Quality, Nice Rates
Stronger Website…+
Level-Up Products / Services
Targeted Engagement
Plus Track Record!
Just The Tweet

They're  Saying...

"Hell, Yeah!"


Want to know what people are saying
about MarketPower? 

Here are 6 pages of raving testimonial endorsements from people we've worked with — small business to Fortune 500 to independent consultants.  They can tell you about the quality of our work… impact MarketPower has had on their businesses… our integrity… and more.   Scroll through!

Got Joel?
As a Structural Consultant, developing  Business Strategy & Advisory Consulting, Joel ha trained extensively wth the Robert Fritz, Inc. organization.

Structural Consultant

Business Strategy & Advisory Consulting

Joel is a Certified Professional Direct Marketer, certified by the  Center For Direct Marketing

Certified Professional Direct Marketer

Center For Direct Marketing

Joel is a Certified Business Communicator, certified by the Business Marketing Association

Certified Business Communicator

Business Marketing Association

Joel is also a Inbound Marketing Certified Professional, as certified by the Inbound Marketing University

Inbound Marketing Certified Professional

Inbound Marketing University

LinkedIn gave Joel a Best of 2017 Brand Marketing award recognition.
Photo, Joel Alpert, strategic branding and marketing consultant





Joel Alpert

Chief Lightbulb

Strategic & Creative Director

Hi...Joel here, I'm the founder...the Chief Lightbulb… the Strategic & Creative Director of MarketPower. 


I know your company's business interests are important to I think you'll want to know what kind of experience and background do I bring to your party, and a little background behind how we expand our team as needed:

  • Work at the country’s top-tier ad agencies, including Ogilvy & Mather… Rapp & Collins (div. of Doyle Dane Bernbach)…Stone & Adler (div. of Young & Rubicam)…specializing in their Direct Marketing divisions which demand quantifiable results. And we've worked as a "Secret Weapon" for others!


  • Consulting skillset is heavily influenced by many years of training and work with Robert Fritz, one of the most brilliant strategic thinkers on the planet enabling Joel to gain powerful insights into your business, and create better results faster.  (More here:  Strategic Thinking.)


  • Training and work with legendary  industry icons of the targeted marketing industry Bob Stone, Emily Soell, Sol Blumenthal, John Francis Tighe, Martin Baier…


  • Certifications Include Professional Direct Marketer (UMKC)… Certified Business Communicator (BMA)… Inbound  Certified Marketing Professional  (Hubspot)…Structural Consultant… and more

  • Work with some of the biggest and smallest companies in Atlanta and across America —  bringing this experience to a wide range of businesses and needs —  AT&T and Verizon…  Kmberly-Clark and Equifax…management consultants, one-person businesses, start-ups and non-profits. Check the client list.)


All that provides huge perspective and insights into markets and marketing. All that taps your potential and sets your business apart. We work hard. And then we get pizza!

signature, Joel
button to LinkedIn profile
photo og "many hats" to symbolize functions and capabilities of MarketPower
CERT hat, showing interest of MarketPower owner

Beyond the many work hats… more hats :

Joel's interests include

  • photography (he was reporter/photojournalist for weekly newspapers in NYC)

  • plays steel-string acoustic guitar

  • hike / bike / rollerblade

  • an incurable punster

  •  usually had the lead role in school plays... and as an adult, sang, sorta-danced, and had a pantomime spotlight solo in a big-scale community theater production of Joseph & The Amazing Technicolor Dreamcoat 

  • taught Technologies For Creating (it's like literacy in the "how to create what you want in your-life")

  • organized a special  CERT program (Community Emergency Response Team, part of FEMA), and rewrote their module on Terrorism Awareness and Active Shooter scenarios

  • makes a pretty mean homemade gluten-free pizza

  • once got some timely help from the Mafia in Brooklyn

  • likes to learn new things, from business & marketing… to human potential and and anything else

  • called "Uncle Joel" by a number of young'uns

  • likes to tend his two gardens.

  • …and more!

 This business is called MarketPower for good reason.  

Grab a cup of MarketPower

30-Minute Complimentary Coffee Consult. In-Person or Virtual.

What do you want to  create or tweak?

We'll address your interests. Identify priorities. Provide insightful observations using unique consulting skills. And help you sort out your thinking and potential next steps.


This fast high-value consult will provide an objective and unique reality check that often starts our strategic programs.

It's yours, with our compliments.You're buying coffee. Dark, no sugar.

MarketPower coffee Mug for free coffee consult
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