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THE DILEMMA:

HOW DO YOU CHOOSE THE RIGHT STRATEGY BRANDING & MARKETING PARTNER TO HELP YOU BUILD A STRONGER MORE PROFITABLE BUSINESS?



 

Click around.

Spark some ideas.

Level-Up Products / Services
Plus Track Record!

WHY WOULD YOU WORK WITH MARKETPOWER, COMPARED TO OTHERS?
 

Most consultants, agencies, and freelancers have some talent, but limited experience in developing a strong business foundation .

 

They don't even offer strategy, tactics and marketing support to help you build the business. (So you can't even find real  "Strategy, Branding & Marketing" Partners" most anywhere. 

 

Doing "just anything" won't advance your business interests.

 

So, for example, your website might look nice… but it's not designed from ground-up to address questions from prospects… and if doesn't help you sell.

 

Worse, your logo might be cute, but if your branding first impression is weak or neutral, that works against you. 

 

And haven't you heard plenty of examples of marketing agencies charging significant monthly fees… but producing very little of anything?

To be successful, you've got to build a strong business foundation. Your interests may be in strategy… tweaking product and service offerings to meet the marketplace needs… branding of the company, products & services… , marketing… sales…

… and if you work on these upfront, everything you do moving forward is designed to work well.

Bottom Line?

YOU WANT TO BUILD A STRONGER BUSINESS. MARKETPOWER IS A  CONSULTANCY/AGENCY THAT HELPS

Your business is vital — you give it a lot of time and effort. We're an Atanta-based consultancy that works locally, across the country, and even a little international stuff, to  support your business and want to help make those efforts stronger. Here are some key ways we support your business:

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Arrow pointing down the page, to indicate why choose marketpower in detail

Stronger Branding, Driven by Stronger Strategic Thinking

From the smallest to the biggest company... we position your business for success.

 

We work with you to ensure that your communications work with your brand.

 

From logo and tagline through messaging, company, products & services, social media, external and internal communications, presentations — we develop and deliver your branding message. consistently.

 

And ensure your "brand" really means something.

✅ "No Way" Synergy Between Strategy, Branding Means Integrated Communications

No other consultancy offers the unique all-in-one combination of top-tier strategic insight, rarely gained from leading consulting firms… plus award-winning branding and marketing, usually available from the country's top ad agencies… where you work directly with the company's principal. Really… nowhere else.

 

Our thinking is holistic, not divided into separate "silos." So we may be working on strategic planning with you, with product and service development ideas, or marketing execution in mind.  


So we know where we're going, and how to get there.

"Higher Quality Work… At Very Reasonable Rates. 

We don't do cookie-cutter programs, you business and your needs aren't cookie-cutter. We work with you to meet your needs, across business categories from solopreneurs and startups  to growing firms of all sizes


You can choose a monthly package of support… or work with us on a series of programs, ala carte.

Our rates are especially reasonable, since the innovative services we offer you are a unique combination of approaches not available elsewhere, and tend to be far more effective. 

 

Rates are like "The Three Bears —  not the highest… not the lowest. just right (just an great value to help your business grow.) And is it better to grab the lowball rate, but get ineffective work? (Opportunity Cost is real.)  Or would you prefer a reasonable rate that delivers strong business value? 


 


Stronger Website, Presentations, Marketing 

And More…Focused On Customer Interests

Your digital and print materials must be engineered to engage and sell. That starts with your website architecture and content — which should be built on a strong understanding of the customer motivations and buying process.

Plug in our award-winning creative direction, marketing campaigns, content strategy and blog copywriting, social media strategy, sales collateral... and energize your business!

 

Truth is, not everything works, Some approaches are more effective than others. Some faster for the short-term, some slower in the long-term. We'll help figure your way through the marketing maze, based on your business and your markets. And guide you through with recommendations  marketing execution, and follow-up, 


 


Level-Up Your Products & Services

We take the good stuff you already have, and figure out how to make it even more valuable to your target audiences.

 

Our analysis and insights — sometimes with just a few key tweaks, sometimes with an overhaul — boost the value of your products, services and customer experience. It could be a shift in the offering — service delivery, pricing, convenience features, website navigation, and more — or a communications makeover, or both. That can be at teh product Development stage… for a mature product that's slipping in sales… or to work on a sales or operational process.

 

We're energized by those challenges, because they make a major impact on your business.

 

The reason why you do this, is to make your products and services more attractive to your audiences. So they feel it's a great "match."  Because it brings you more business.. And repeat business. 
 


Targeted Marketing that builds engagement and sales, with certified expertise

 

We bring you powerful digital and print options, so you can capitalize on leads and social media engagement.

 

Our programs can be designed to bring you faster results and higher ROI with greater investment, Including ways to beat diminishing Google SEO, and other social media glut. Or can be a "slower build" to gain strength over time.  We often combine various digital and print approaches..

This highly-targeted approach can also include email, direct mail, sales and investor presentations, telesales, 1-1 marketing, and more.

✅  We're Driven By A Holistic Focus, Program-Based… Without The Hourly Stuff.

We help you strategically define your needs before we even start working with you. So we can focus and be effective.

We dont like to watch the clock, and you don't want to worry about how much time you're using.

So we work on a program basis.  For your interests and ours, we work efficiently. And holistically..

So, for example, instead of just banging out a website or flyer or mailing piece… we work to ensure that your marketing supports your branding and overall overall business strategy…. And that your internal proicessestake on new business smoothly and efficiently.

Plus a track record?

Do you really see this elesewhere?

 

We've got  shellf-full of awards from our professional peers for Strategy, Creativity & Results... a client list like nobody's business... raving testimonials.... case studies... much more, check it out. A lot of it is right here on this page!

Isn't that the kind of difference you really want?
 

Show me case studies, campaigns with specific response rates

Branding Driven By Strategy
Truly Integrated Marketing
Higher Quality, Nice Rates
Stronger Website…+
Targeted Engagement
Just The Tweet
Program-Based
Reviews - Testimonials
OVERVIEW OF COURTYARD WITH BUSINESSPEOPLE

They're  Saying...

"Hell, Yeah!"

MARKETPOWER
CLIENT TESTIMONIALS 

Want to know what people are saying about MarketPower? 

Here are 7 pages of raving testimonial endorsements from people we've worked with — small business to Fortune 500 to independent consultants.  They can tell you about the quality of our work… impact MarketPower has had on their businesses… our integrity… and more.   Scroll through!

Want to be a testimonial?
Got Joel?
logo of Robert Fritz inc. As a Structural Consultant, developing  Business Strategy & Advisory Consulting, Joel ha trained extensively wth the Robert Fritz, Inc. organization.

Structural Consultant

Business Strategy & Advisory Consulting

BMA logo - Joel is a Certified Business Communicator, certified by the Business Marketing Association

Certified Business Communicator

Business Marketing Association

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Certified Professional Direct Marketer

Center For Direct Marketing

Joel is also a Inbound Marketing Certified Professional, as certified by the Inbound Marketing University

Inbound Marketing Certified Professional

Inbound Marketing University

LinkedIn gave Joel a Best of 2017 Brand Marketing award recognition.
selected by inflence digest as one of top linkedin expert for personal branding  in atlanta for 2023
Joel-Alpert-Headshot

GOT

JOEL?

 

 

Joel Alpert

Chief Lightbulb

Strategic & Creative Director

Hi...Joel here, I'm the founder...the Chief Lightbulb… the Strategic & Creative Director of MarketPower. 

 

I know your company's business interests are important to you...so I think you'll want to know what kind of experience and background do I bring to your party, and a little background behind how we expand our team as needed:

  • Results and Awards working with biggest clients in the U.S. at the country’s top-tier ad agencies, including Ogilvy & Mather… Rapp & Collins (div. of Doyle Dane Bernbach)…Stone & Adler (div. of Young & Rubicam)…specializing in their Direct Marketing divisions which demand quantifiable results. And we've worked as a "Secret Weapon" for others!

 

  • Consulting skillset is heavily influenced by many years of training and work with Robert Fritz, one of the most brilliant strategic thinkers on the planet enabling Joel to gain powerful insights into your business, and create better results faster.  (More here:  Strategic Thinking.)

 

  • Training and work with legendary  industry icons of the targeted marketing industry Bob Stone, Emily Soell, Sol Blumenthal, John Francis Tighe, Martin Baier…

 

  • Certifications Include Professional Direct Marketer (UMKC)… Certified Business Communicator (BMA)… Inbound  Certified Marketing Professional  (Hubspot)…Structural Consultant… and more

  • Work with some of the biggest and smallest companies in Atlanta and across America —  bringing big business experience to a SMB . We've worked with companies like  AT&T and Verizon…  Kimberly-Clark and Equifax. Management consultants, one-person businesses, start-ups and non-profits. Check the client list.)

 

All that provides huge perspective and insights into markets and marketing. All that taps your potential and sets your business apart. We work hard. And then we get pizza!

signature, Joel
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photo of "many hats" to symbolize functions and capabilities of MarketPower
CERT hat, showing interest of MarketPower owner

Beyond a variety of work hats… our Chief Lightbulb Joel's interests include…

  • photography (he was reporter/photojournalist for weekly newspapers in NYC)

  • plays steel-string acoustic guitar

  • hike / bike / rollerblade

  • an incurable punster

  •  usually had the lead role in school plays... and as an adult, sang, sorta-danced, and had a pantomime spotlight solo in a big-scale community theater production of Joseph & The Amazing Technicolor Dreamcoat 

  • taught and does coaching for Technologies For Creating (it's like literacy in the "how to create what you want in your-life")

  • organized a special CERT program (Community Emergency Response Team, part of Homeland Security and FEMA), and rewrote their module on Terrorism Awareness and Active Shooter scenarios

  • makes a pretty mean homemade gluten-free pizza

  • once got some timely help from the Mafia in Brooklyn (if they existed)

  • likes to learn new things, from business & marketing… to human potential and Kaballah...technology and anything else

  • called "Uncle Joel" by a number of young'uns

  • likes to tend his two gardens.

  • …and is often up to something new 

This business is called MarketPower for good reason. 

Grab a cup of MarketPower

30-Minute Complimentary Coffee Consult. In-Person or Virtual.

What do you want to  create or tweak?

We'll address your interests. Identify priorities. Provide insightful observations using unique consulting skills. And help you sort out your thinking and potential next steps.

 

This fast high-value consult will provide an objective and unique reality check that often starts our strategic programs.

It's yours, with our compliments.You're buying coffee. Dark, no sugar.

MarketPower coffee Mug for free coffee consult
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