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"Joel says "It's good to be ignorant!" Really?
Joel shares strategic insight into brand development, with a group of experienced marketers, invited and introduced by by Stephanie Richards from the Sowgrow Marketing Council.
Fritz explains why this story is ridiculous, and The Blind Men need some smart consulting!
click the >> symbol (upper right corner ... then "Current View" to enlarge on screen or print
NO, NO, NO…
Don't make me play this video...okay, I told you if you keep on using that business jargon...what?… okay, you asked for it.
Here's a fresh look at Mission Statements, by the most unusual business consultants around...Wierd Al Yankovich! (Guaranteed: "Worth It!")
— “Brands And Branding” (Bloomberg Press)
“When you have to write your ideas out in compete sentences, complete paragraphs, it forces a deeper clarity.”
— Jeff Bezos
Good strategic and brand thinking looks in the right places!
“People often substitute a concept of reality for reality. Then they impose their concept on themselves. Since one of the fundamentals (of Structural Tension, the discrepancy between your goal and Current Reality) is an accurate view of reality, it is important to learn how to look freshly, rather than impose our old concepts on reality. Sherlock Holmes said to Watson “You look, but you do not observe.” Sometimes we’re all Watsons. We need to be Holmes.
When you look at reality, start without a concept, and you will be able to see more. Instead of filling in what we don't know by speculating, just decree what you do know. As TV’s Dragnet’s Sergeant Friday used to say: "Just the facts, Ma’am.” If you separate what you know as fact from other than fact (speculations, conjecture, theories, concepts) you will see more reality, because when you don't know you will ask. And that’s a good thing.”
— Robert Fritz, The Path Of Least Resistance For Managers (p35)
“Almost everyone is busy trying to get the wings to flap faster, rather than asking the questions that might begin to reveal the structural causes of their limitations.”
— Robert Fritz
The Path Of Least Resistance
“Thinking is the hardest work there is.
That is probably why so few people engage in it.”
— Henry Ford
“Safe advertising is the riskiest advertising you can do.”
– Bill Bernbach, Co-founder, BBDO Advertising Agency
"It's good to be ignorant!" Really?
Joel shares strategic insight into brand development (and all areas of business strategy and marketing), with a group of experienced marketers…
…and explains why it's good to be ignorant. And reveals The Secret Power Of The Rubber Band.
Picture This: A group of wolves in the Artic.
The 3 in front are old & sick, they walk in front to set the pace of the running group lest they get left behind.
The next 5 are the strongest & best, they are tasked to protect the front side if there is an attack.
The pack in the middle are always protected from any attack.
The 5 behind them are also among the strongest & best; they are tasked to protect the back side if there is an attack.
The last one is the LEADER. He ensures that no one is left behind. He keeps the pack unified and on the same path. He is always ready to run in any direction to protect & serves as the 'bodyguard' to the entire group.
Just in case you wanted to know what it really means to be a leader.
In the 1920’s, the head of one of America’s largest advertising agencies presented his firm’s credentials to George Washington Hill – the CEO of American Tobacco. “If you give us your account, we will dedicate more than 50 copywriters to it.” he said.
Hill responded: “How about just one good one?”
From the classic "cartoon book" by Joel's
most amazing mentor, Robert Fritz:
"A short course in
what you always
but couldn't before
because nobody ever told you how
because they didn't know either."
"Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because it sounds good, but because testing has shown that it works best!"
— John Caples
Copywriter John Caples wrote what probably is the most famous ad of all time: "They Laughed When I Sat Down At the Piano..."
If I had 8 hours to chop down a tree, I would spend 6 of those hours sharpening my axe.
— Abraham Lincoln
Why Did The Chicken Cross The Road?
These pretty funny chicken jokes make you think about the nature of Q&A.
How you approach those questions will impact all you do — Strategic Planning,...Branding and Rebrand... Marketing....and more!
A very entertaining piece that will make you think… right?
click >> in upper-right corner of the pdf to print, download, more
“When you are appointed to head an office in the Ogilvy & Mather chain, I send you one of these Russian dolls. Inside the smallest you will find this message: “If each one of us hires people who are smaller than we are, we shall become a company of dwarfs, but if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants."
— David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible.
And now for something
Here's John Cleese on the irony of hiring experts…
And how "stupid" (!) that can be!
References research conducted by David Dunning and Justin Kruger (http://en.wikipedia.org/wiki/Dunning-...)
(Forget the political reference...Cleese is a man of perspective!)
Strategic thinking is serious thinking...but that doesn't mean you can't have some fun along the way! This working session with a national trade association on a pontoon boat!
Managing Complex Change:
Simpler and more complex programs require a coordination of components.... these can vary for the company and the endeavor. When something significant is missing...
You'll want an expert product tester like Woody Allen, to demonstrate the capabilities and power of the Execu-Cizer -- the combination desk and exercise device for busy executives.
"It's Not Creative
Unless It Sells."
— Benton & Bowles
everyone else is taken"
"Be kind whenever possible.
It's always possible."
-- The Dalai Lama