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Watt Else?


Business Memes that give you perspective on Strategy, Branding, Marketing, and Assorted Business Stuff To Give You A Break Today and Energize Your Thinking!

dilbert cartoon about really band company naming

Safe advertising is the riskiest advertising you can do.”

– Bill Bernbach, Co-founder, BBDO Advertising Agency



NOT YANKELOVICH, the researcher...



Don't make me play this video...


…okay, I told you if you keep on using that business jargon...

Okay, you asked for it.


Here's a fresh look at at business, by one of the most unusual business consultants around... 

You know the words… sing along!

Joel Alpert of Atlanta LinkedIn Personal Branding is noted as a LinkedIn Profider "Best Of" expert in branding.
2023 winnner, sleced by inflencer digest as top linkedin consultants in atlanta
No Bull, cross-thru circle over bull+

Real Branding!

After so many years of working with so many clients on their strategy and branding… I think I finally understand “Branding”!! This is actually where the word came from… from branding cattle, hello…

Weird Al Says
Actual Branding!
The "Think Different" quoet from Apple Computer
small poster about an SEO expert walking into a bar…...
Steampunk man walking tightrope, balancing heart and brain
"Ideas resonae with people"... from DM Magazine, regarding getting the strategy, branding, and marketing execution "just right"

DM News

two ice cream cones, representing choice
Bazooka Joe
Tough Decisions
Bazooka Joe bubble gum comic strip, shows  Looking for something

Good strategic and brand thinking looks in the right places!

business case for brading - that it accounts for 1/2 of the intagible value of a company's intellectural property...recently valued at 80% of the company's total assets

— “Brands And Branding” (Bloomberg Press)

“Thinking is the hardest work there is. That is probably why so few people engage in it.”

— Henry Ford

apple and orange, representing two different types of elements or ideas

Decisions comparing Apples to Oranges will seem tough.


A novel way to start making complex decisions is before they get thrown into a confusing stew of strategic mush,… is Digital Decision-Making.


It combines a consulting approach with a "digital/mathematical" process, to help us definitely evaluate and decide any complex issue, (Yes, there's more to this, but it's amazingly efficient and provides authoritative clarity. Not bad..)


You might look into Digital Decision-Making.  (Strategic Consulting tab)

a quote by Edward Land about not needing new ideas, but new eyes (reference strategy, branding, business)

In the 1920’s, the head of one of America’s largest advertising agencies presented his firm’s credentials to George Washington Hill – the CEO of American Tobacco. “If you give us your account, we will dedicate more than 50 copywriters to it.” he said.


Hill responded: “How about just one good one?”

shows wolves following each other, leadership, in snowy woods

Picture This: A group of wolves in the Artic. 


The 3 in front are old & sick, they walk in front to set the pace of the running group lest they get left behind.


The next 5 are the strongest & best, they are tasked to protect the front side if there is an attack. 


The pack in the middle are always protected from any attack.


The 5 behind them are also among the strongest & best; they are tasked to protect the back side if there is an attack.


The last one is the LEADER. He ensures that no one is left behind. He keeps the pack unified and on the same path. He is always ready to run in any direction to protect & serves as the 'bodyguard' to the entire group. 


Just in case you wanted to know what it really means to be a leader.

what you learn from mistakes image
Wolves & Leaders
dilbert cartoon on branding
Dilbert-personal-brandng  cartoon
John Caples / Direct

John Caples
Direct Response Copywriter
Author of "Tested Advertising Methods" 

"Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because it sounds good, but because testing has shown that it works best!"

— John Caples

The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy (the world's best lawn!).

quote from copywriter john caples
famous ad by caples, "They laughed when I sat down at the piano, but whenI started to play"

Copywriter John Caples wrote what probably is the most famous ad of all time: "They Laughed When I Sat Down At the Piano..."

"If I had a year to write an advertisement, I'd spend 50 weeks researching the customers and the market… a week writing it… put it aside for a few days… and edit it on the last day or two."

— John Caples

Abraham Lincoln and Albert Einstein made similar quotes.

Einstein's quote is below

poster meme about desire to change

"And now for something completely different." from Monty Python's John Cleese: 

"The Irony of Hiring Experts"



Here's an excerpted clip from Cleese on the irony of not knowing enough… and certainly not knowing enough to hire the right experts who might help your business And just how "stupid" (!) that can be!

References research conducted by David Dunning and Justin Kruger (

(Don't mind the political references to left and right...Cleese is a man of perspective!)

Joel ALpert of Marketpower gets flowers from client, calling him "Atlanta's Best Marketing" person

You don't have to send flowers. (But, okay,  a good bourbon, Speyside, or Johnny Walker Blue Label would be nice…)

John Cleese / Experts

Robert Fritz
Innovator, Author,

Developer of Structural Consulting, Technologies For Creatiing, and more

Peter Senge quote abot Robert Fritz, flapping wings, instead of strategic thinking

"Joel asserts…

"It's good to be ignorant!"  


Joel shares strategic insight into brand development (and all areas of business strategy and marketing), with a group of experienced marketers…

…and explains why it's good to be ignorant. And reveals  The Secret Power Of The Rubber Band."

This video is here because Joel studied Structural COnsulting  with Robert Fritz for many years.

video about strategic consulting functionm showing rubber band which represents idea of  "structual tension"

Why Did The Chicken Cross The Road?

Seriously… why?

These pretty funny chicken jokes make you think about the nature of Q&A. 


How you approach those questions will impact all you do — Strategic Planning,...Branding and Rebrand... Marketing....and more!

A very entertaining piece that will make you think… right?

click   >> in upper-right corner of the pdf to print, download, more​

““You cannot create what you want by moving away from what you don’t want.”

— Robert Fritz



“If you limit your choice only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise.”

— Robert Fritz


“The way to activate the seeds of your creation is by making choices about the results you want to create. When you make a choice, you activate vast human energies and resources, which otherwise go untapped.” 

— Robert Fritz

“If we took the car to the garage and got the wheels aligned, our steering habits would change immediately. When we wanted to drive straight, we would steer straight. And iit wouldn’t take any time to adopt the new behavior. In this case, a change of structure leads to a change in behavior automatically and naturally.”

— Robert Fritz

“Reality is an acquired taste.” 

— Robert Fritz

cartoon that shows focus on long-term goals

From the classic "cartoon book"  by Joel's
most amazing mentor, Robert Fritz:

"A short course in  
what you always
wanted to
but couldn't before
because nobody ever told you how
because they didn't know either."

“People often substitute a concept of reality for reality. Then they impose their concept on themselves.  Since one of the fundamentals (of Structural Tension, the discrepancy between your goal and Current Reality) is an accurate view of reality, it is important to learn how to look freshly, rather than impose our old concepts on reality.  Sherlock Holmes said to Watson “You look, but you do not observe.” Sometimes we’re all Watsons. We need to be Holmes.


When you look at reality, start without a concept, and you will be able to see more. Instead of filling in what we don't know by speculating, just decree what you do know.  As TV’s Dragnet’s Sergeant Friday used to say: "Just the facts, Ma’am.” If you separate what you know as fact from other than fact (speculations, conjecture, theories, concepts) you will see more reality, because when you don't know you will ask. And that’s a good thing.” 

— Robert Fritz, The Path Of Least Resistance For Managers (p35)

cartooon showing an elephant inthe room, a conference room

Robert Fritz explains why this really interesting story is well-intentioned… but really ridiculous, and The Blind Men need some smart consulting! Bring peanuts… check it out!


[ click  the >>  symbol (upper right corner ... then "Current View" to enlarge on screen or print ]

A Quick Interview Excerpt... More On Rubber bands

When asked about his favorite book during an online interview with Mohammad Bashir, Joel noted a key principal from this breakthrough thinking: Structural Tension. This describes a dynamic you can use to navigate the path you can take to achieve your goals.

Reality On The Fritz
ּBe Ignorant!
3 Blind Men & Fritz
Chickens ala Fritz
Flapping Faster?

"Best Practices?"


famous "think different" tagline from Apple Computer, shown upside down
the four agreements graphically displayed
4 Agreements
Joel-Think, at an outdoor  museum exhibit

Thinking Is Good. At a remarkable "street art" exhibit downtown, called #Dumpsters… where the museum was placed in various dumpster/shipping containers.

David Ogilvy
Famed Ad Guy
Co-Founder of Ogilvy I Mather (perhaps the biggest ad agency name in history), famed copywriter and creative director 

The best ideas come as jokes. Make your thinking as funny as possible.

— David Ogilvy

“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”

David Ogilvy, Confessions of an Advertising Man

david ogolvy quote on "do the opposite"
Russian nested Dolls, representing need to hire people who are greater than us

“When you are appointed to head an office in the Ogilvy & Mather chain, I send you one of these Russian dolls. Inside the smallest you will find this message: “If each one of us hires people who are smaller than we are, we shall become a company of dwarfs, but if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants."

— David Ogilvy

David Ogilvy
bulled cross-thrum, indicating there is no magic silver bullet

You want The Magic Silver Bullet… the fast answer to all your business and marketing problems?  Sorry, it don't exist.

marketpower lightbulg ®


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Inc. Magazine headline: Why a company name is an important as your company function"

"It's Not Creative

Unless It Sells."

— Benton & Bowles


George Bernard Shaw quote on people being afraid to think

Albert Einstein 
Quotes from a very very smart guy

einstein quote, part of series
einstein quote, part of series
einstein quote, part of series
einstein quote, part of series
einstein quote, part of series
Okay, Einstein...
business meeting, working on a chart on a pontoon boat
Strategic thinking is serious thinking...but that doesn't mean you can't have some fun along the way! This working session with a national trade association on a pontoon boat!
bad grocery retail sign "tasty ass crackers"... instead of "tasty assorted crackers"

"Be yourself,

everyone else is taken"

cartoon showing content marketers gathering at a bar, me too
signage showing w types of work that can be done
a chart showing variables involved in managing compex change

Managing Complex Change:
Simpler and more complex programs require a coordination of components.... these can vary for the company and the endeavor. When something significant is missing...

Bitmoji meme of joel alpert. on Level Up
quote fro jon stewart on values