Insider Secrets Of An Atlanta Strategic Consultant

What's Behind Our

Strategic Impact?


"Some ways of thinking

are more powerful than others!"


We work with powerful thinking and action tools to help you gain higher impact. 


This is based on 15 years of focused work with one of the world's leading thinkers, Robert Fritz, who developed the field of Structural Consulting… combined with MarketPower's 

targeted, award-winning programs for the largest and smallest companies in America.

This specialized consulting is… 

  • fact-based…not random opinions

  • holistic and "relational"…not disconnected, truly integrated

  • orients brilliantly with our engaging, award-winning, creative marketing communications

  • built on uniquely-effective thinking tools that make a difference… thinking tools which you won't find most anywhere else.

Plus, we've gained all kinds of strategic consulting tools and processes, working with great people in Atlanta, NYC, and across the country. We gain insight into how pieces of your business puzzle are related… or should be, So there are no "disconnects" between strategy … branding… product/service development…  or  marketing. 

Strategic Planning

Breakthrough Thinking

Problem Solving

Growth Hacking



Our approach Is Consultative And Advisory. This Strategic Consultant's Tools Are Way Different. 


Our strategic consulting goes beyond vague, fuzzy definitions and goals. And brings out the best thinking of you and your team. 

So whether we're developing overall strategy and branding… or involved in the details of a targeted marketing campaign… or working through any other specialized program… we're actively using these superpowers, or have them on standby alert.

Our breakthrough "thinking approach" includes master consulting tools developed by Robert Fritz, Inc., which we studied and worked with for over two decades (and we think these continue to be the best around). And they include other consulting approaches, and experience with some of the world's smartest and most experienced strategic and creative specialists.



“Perhaps the only thing more rewarding than hiring someone on the gut instinct that they have what it takes to play on your team — marketing savvy, creative excellence, strategic prowess, commitment — is discovering two years down the road and many projects later that you’re still as sure of your decision as you were when you made it."


(see “They’re Saying…”)


Strategic Decision-Making

For Business, On Steroids.

Digital Decision-MakingSM

Business decisions can be tough. These can involve anything from developing a new product, service or new venture… hiring/firing... moving locations... partnering with other companies…., They may include issues regarding time…money… people… risk… resources… change… or just about anything else. 

Sometimes these perplexing problems seem like an unsolvable matrix. Or they seem like comparing apples and oranges. Or it's seems like it's hard to win whichever way you choose.


Digital Decision Making (sm), helps you think through any vexing business decision quickly. We catalog and evaluate key factors objectively and transparently. So the decision points become clear. The answer becomes apparent. So you can definitively move forward based on a straightforward choice.

Digital Decision Making is a remarkable tool that helps us make enigmatic "apples and oranges" dilemmas into good decisions with laser clarity.

When compared to weeks or months of struggling through tricky business  decisions, the value of this process is invaluable.

This unique "digital thinking" process is part of Structural Dynamics consulting,  developing by strategic innovators Robert Fritz, Inc. We've trained and worked with these principles for decades. These tools can be used for a range of business issues (and even personal issues inside or outside the business). 

Yep…inquire within.


"Joel is one of those rare individuals who is adept and successful at both strategic and tactical marketing. He has the ability to analyze a complex marketing issue or problem correctly and proffer smart recommendations."

(see “They’re Saying…”)

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All original content and descriptions, including MarketPower Logo and Energize Lightbulb, PowerBranding, PowerPlanning, PowerCreative, PowerDirect, BrandAnalysis, and other related "Power"-themed phrasing used here, are .© 2000 — 2019 Joel Alpert / MarketPower, Atlanta, GA. Digital Business Analysis, Structural Consulting, Digital Decision-Making, are © Robert Fritz, Inc.