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Atlanta Strategic Consultant Asks:

Your business needs are specific, and they could be in different areas, such as…

  • Strategic Planning

  • Product & Service Development

  • Addressing issues and dilemmas

  • Making Key Business Decisions

  • Dealing with  Management Issues

  • Intersect of business and personal issues

  • …and other issues that come up in your business.


There are all kinds of issues that company owners, directors, and managers deal with, to manage and grow. Sorting through them can be tricky, and we can help.


Strategic consulting conversation with strategist and executive, in front of NYC subway map, suggesting business raodmap or landscape.

Insight rocks. It's an "aha!" that helps you gain traction… address issues slowing you down… find better way of providing your products and services.


However, lots of "strategic thinking" is not strategic, with little thinking," says Atlanta Strategic Consultant Joel Alpert. (Okay, you're heard that before, too.)


Then you'll likely agree that fresh insightful strategic thinking will make a big difference to your business.

Is it tricky to gain objectivity and insight within your company, with competing interestsYes.


Do consultants just give you another "strategic tap dance"… with quick "recommendations" based on the consultant's past experience? Yes, sometimes.

Or are you developing real insight on addressing issues and growing the business, based on your business?

We help your business with rare strategic thinking skills you won't find elsewhere.

And a fresh unbiased viewpoint.

Real insight rocks.



photo of Joel in front of Coca-Cola safe, making "shhhh" gesture to represent secrets of strategic insight


This page introduces some of the exceptional tools we use, with some principles and perspective.

It's "Optional Reading." 


You really don't need to know what's behind our strategic thinking…for these approaches to work powerfully for your business

burst image with type

not recommended
on this page.

THINKING encouraged!

Advisory Approach
Atlanta strategic consultant Joel Alpert leads a "naming session" at a technology company, with a team of company executives, wotking on naming a series of new products and services.


Let's start with a fundamental reality:  


"Some ways of thinking are more powerful than others!"

Roadmap of strategic guidanc and strategic consulting rpresents to guidance we provide to growing companies.

Strategic Planning
Breakthrough Thinking
Problem Solving
Product/Service Dev
Journey Mapping
Growth Hacking

"So what's so powerful about this thinking approach?"

Fair question!

We work with innovative, insightful thinking and action tools to help you gain higher impact.   It’s based on 20+ years of focused work with one of the world's leading thinkers, Robert Fritz, who developed the field of Structural Consulting… combined with MarketPower's targeted, award-winning programs for some of the largest and smallest companies in America. This specialized consulting is…  • built on uniquely-effective thinking tools, processes and principles that really make a difference… thinking tools which you won't find anywhere else. (More details on this page.) • based on objectives, facts and breakthrough strategic thinking …not random opinions • holistic and "relational,” using a unique "visual" language. The thinking is truly integrated, within the context of your business,. • integrates brilliantly -- as it absolutely should! • ensures against "disconnects" in strategy … branding… product/ service development…  tactics… or marketing. ​ • part of our skillset across all our programs with you, and these superpowers are available to you for focused programs as you need it. That's all pretty powerful, right?

The Big Picture
Strategic consultant shows visualization of structural dynamics strategic consulting process, that incudes apects of visual thinking, like a storyboard.


Our strategic consulting goes beyond vague, fuzzy definitions and goals. And brings out the best thinking of you and your team. 

Our breakthrough "thinking approach" may appear similar to other ideas you're familiar with.  However, this strategic consulting heavily incorporates breakthrough consulting tools developed by Robert Fritz, Inc., known as innovators in the field of strategic insight, We've studied and worked with this organization for…decades.

So more specifically… what strategic thinking tools are in this kit,  and how do you use them?

map pin, represnetng business strategy starting pont

Fresh Approach brings solid strategic insight faster

Structural Dynamics Consulting & Coaching is a consulting approach that addresses complex issues quickly and insightfully.   It's a unique form of thinking, which helps us look at your business and the marketplace "visually" and holistically… gaining new strategic insights and seeing opportunities for efficiency, addressing issues, and growth The toolkit starts with powerful Structural Dynamics consulting. It cincludes deep insights into pattermns of activity. Decision-making. How some plans seem to get tripped up up. And some actions produce sustainable success.

whack-a-mole image, representing problem-solving

If you keep solving problems… have you?

We don't do "Problem-Solving" — at least not the old-fashioned way. We don't "solve problems" best by repeatedly grabbing a mallet and slamming the "Whac-A-Mole" symptoms that pop up again and again to bite you in the butt. We "solve" recurring problems more effectively by addressing the root cause of an issue, and how it's been generated — and with focus on creating what we want. It's the difference between deleting emails again and again… or unsubscribing. It's the difference between demolition and architecture. (You might like to see our blog post on playing Whac-A-Mole.)


Digital Decision-Making goes beyond apples to oranges comparisons

There's life beyond "being stuck." Digital Decision-Making is a unique and efficient form of Strategic Decision-Making — turning most any analog “apples and oranges” dilemma into a definitive digital decision. (More below.)

Innovative coaching is better… and uniquely integrates

head with gears, represnetn innovative business coaching and strategic thinking

PowerCoaching — if we can work through difficult executive coaching issues, decisions, or assumptions, you can produce better results, faster. The process we use is unique. It can be integrated into the business and management issues we're working on within the company!… and it may be used to address personal life coachng issues. Any combination.) (More? Pop this hidden link into your browner:

treasure map, representing strategic approach to creaitive marketing communications

We bring "strategic thinking" to creative marketing

While some other agencies, consultants and freelancers can bring creativity sometimes… our award-winning creativity not only is geared to engage the target audience, but it's highly strategic, integrated into the business thinking and processes of your company. Who knows, maybe that's why we've won a shelf-full of awards for Strategy + Creativity + Results.

"We don't have to be a Fortune 500 company to get big agency creative marketing plus smarter consulting? That's a wow…!"

dumbbell lifted by hand, more srtngth for small-medium companies

Small-Medium companies can now gain higher-quality marketing programs

Most SMB companies aren’t getting the strategic insights that make big differences in business. Sometimes these business-building insights are offered by top consulting firms. And they're also not likely getting the engaging creative marketing offered by top ad agencies.  We’ve worked for some of the world’s top advertising agencies and Fortune 500 clients in NYC and The ATL And we bring that talent and experience to your business, part of the package. (For details,see "Why Us?") We tell you the truth. We don't just "do stuff"... we do stuff that builds foundation and produces results. At far lower costs than big consulting firms or large ad agencies. And much of our thinking tools aren't even offered at these reputable organizations. We bring you practical specialized skills that produce better results faster. With a mix that works for your business.

strategic process mapping chart, our unique strategic action plan

Level-Up strategy & branding is more efficient and cost-effective

PowerBranding and PowerPlanning — our breakthrough Strategic Planning & Branding processes — help companies gain definitive focus, and next steps. With both the 30,000-foot view plus the drill-down details as we craft your program. These consulting tools enable your business to move to your next level. Clearly. Quickly. Without wasting time and money. [ The Company Branding tab tells you more ] Our strategic consulting tools are transparent, and allow for "Shared Vision" with "Controlled Autonomy." So companies can naturally engage their own people, and bring out their best work. All this so we can leverage opportunities to define and create what you want, and grow your success.  More on PowerPlanning: Company Branding page > Business Strategy (on the "side menu")

 bullsyeye hit consistantly by 3 arrows, representing strong consulting and marketing impact

Empowered thinking delivers consistent impact

Business & Marketing PowerConsulting — You may need a "problem solved." We do take care of that, but we try not to do "demolition"… we do "architecture" to produce sustainable results. You may need a long-term plan, or a shift in your business offerings. A short-term program… ir have some issues to deal with. We've rolled up our sleeves in lots of conference rooms... let's talk about what you need.

N0 BULL image, reprenting transparant consultng process

YES, your insight & input… but NO to  Questionnaires!

If any agency, consultant, or freelancer asks you to fill out a questionnaire to define your objectives or approaches... run away! Questionnaires rely on fill-in-the-blanks answers. That's a response. But there's little "thinking" involved. You're just accessing your mental database for "the answers" you think you already have — like when you respond to "what's your address?"  Your consultant or agency should have lots of experience and tools, and should be helping you define and refine all assumptions you make about your business. Because if you’re really in a journey to thrive and grow, you have to know your starting point — all realities of the business, not vague assumptions. We help you think it through and add to the conversation. We’ll tap your company’s biggest assets, which are not above the line… they’re above the neck! We’ll clarify perspective… and chart a path forward quickly.​

Rose to represent making a differenec in business success of small business

Yes… we're out to make a difference in your business!

Sometimes the results we produce are incremental — and small simple, changes to your existing strategy, branding, marketing or processes can create big impact.  Sometimes the results are transformational.  Bigger or smaller, we're not just making changes. We're making a difference.

Icons used above courtesy Design Circle, Those Icons, Smash Icons Freepik.

Consulting Approach
Big Stuff for SMB
No Questionnaires

“Perhaps the only thing more rewarding than hiring someone on the gut instinct that they have what it takes to play on your team — marketing savvy, creative excellence, strategic prowess, commitment — is discovering two years down the road and many projects later that you’re still as sure of your decision as you were when you made it."

Randi Drinkwater

Advertising Mgr.

Equifax Marketing Decision Systems

Leica / Erdas Software

person wearing wings and flapping, in early days of aviation, representing business effort

“Almost everyone is busy trying to get the wings to flap faster, rather than asking the questions that might begin to reveal the structural causes of their limitations.”

— Peter Senge,

Renowned consultant and innovator, writing about the difference Robert Fritz's consulting approach makes, in the Forward to "The Path Of Least Resistance For Managers."  Author of The Fifth Discipline …innovator in the field of Systems Theory.

Joel Alpert with rubber band, explaining the business concept of "structural tension"
PLAY button

"Being Smart" can be one of our biggest problems! 
[ From a quick Zoom pesentation ]

Show Me How To Be Ignorant
Joel Alpert in his office, speaking about business strategy

"Hey, Joel," you say…"I want to talk about how MarketPower can energize my business!"

image of cellphone

We really don't like calling this part of our work "Strategic Consulting"!

That's what it ib, BUT If the term “Strategic Consultant” makes you cringe… yep, we agree! Some of it's good...but there's so much inane "consultant babble" out there, it can make you scream. [ insert SCREAM! here ] We like to call our work Strategic Thinking. Or Business Insight. Because it’s not boilerplate 3-ring binder babble. MarketPower's unique strategic work is not subjective, it's based on long-term consulting training that’s objective. Applied over time in the real world. Bringing you an innovative, effective toolbox to fine-tune your business efforts. With an action plan that's actually "designed" to produce results.

"Every professional sells you on their competency via their portfolio of accomplishments for clients, or by professional recognition. But in a professional you don't just want to pay for their product, you want them to connect directly to your business so they produce the results you are paying for.

     Joel analyzed our organization and understood from an objective perspective that although we wanted to expand our business, from a capacity standpoint we were not yet ready to handle an increase. (Otherwise it would be a waste of our marketing dollars, since even if we gained new business, we’d likely deliver a poor quality product.)

     By Joel refusing to market for us before we were ready (working with us on strategy, positioning, and building infrastructure), he proved to me not only his ethics, but also his professional competency.

     He was unwilling to sell his services to me although his fee would benefit him. He is focused on benefiting your business, not his. This is the highest compliment I can pay — he is a true professional.”

Gregg Frank

Managing Director

Robinson Rabinowitz & Bernstein

Digital Decision-Making
Digital Decision Making enables compnies to mae fast, clear strategic decisions.
Make focused, clear business decisions with Digital Decision Making, a transparen starwetgic decision-making tool.
Digital Decision Making helps businesspeople clarify and make important business decisions
part of 3-image group, showing strategic business  function of digital decision-making

Strategic Decision-Making
For Business, On Steroids.

Appple and oreange, held in hands, showing Strategic decision-making is stronger, with Digital Decision Making, moving beyind apples and oranges analog thinking, into digital thinking

Business decisions can often feel like comparing apples to oranges. Digital Decision Making is a powerful new tool that changes that.

When business owners, directors and managers have tough decisions to make, a powerful and unique tool they'll want to use is…
Digital Decision-Making

Business decisions can be tricky. Risky. Unclear. 


These can involve anything from developing a new product, service or new venture… hiring/firing... moving locations... partnering with other companies…., They may include issues regarding time…money… people… risk… resources… change… or just about anything else. 

Sometimes these perplexing problems seem like an unsolvable matrix. It can seem like you can’t win whichever way you choose. Or they seem like comparing apples and oranges. Digital Decision-Making (sm), helps you think through any vexing business decision quickly. We help you evaluate key factors objectively and the decision points become clear. Using objective and very efficient consulting tools, we help you turn an “analog” decision” into a “digital” one. The answer becomes apparent. So you can move forward definitively, based on a straightforward choice. When compared to weeks or months of struggling through tricky business  decisions, the value of this process is invaluable. This unique Digital Decision Making process is part of Structural Dynamics consulting, developing by strategic innovators Robert Fritz, Inc. We've trained and worked with these principles for decades. These tools can be used for a range of business issues (and even personal issues inside or outside the business).  Yep…inquire within.


"You got me all charged up… "gimme more," you say?

Structural Tension Charting-showing Levels of detail and business hierarchy in strategic planning

Business Strategy
When you want fast and comprehensive Strategic Action Plan for business strategy, branding, and consulting to supercharge your business

PowerBranding Gears image

A unique and powerful strategic approach to brand identity and development that will energize your business!

The Matrix: 2 Bands
Rubber Band stretched between two fingers, showing strategic-dynamic we engage to produce strategic planning results

Want the secret behind why so many business efforts inadvertently fizzle?  It has nothing to do with strategic planning or funding or management. Take a step inside The Matrix of Structural Conflict!

You say you love that "Rubber Band" video (now available on the PowerBlog page), about clear and powerful thinking structures to produce results?

So why aren't all of your efforts as simple as a rubber band? Here's a peek at the next level down into The Strategic Matrix. (This is so authentic you'll even see breaks in The Matrix!) 


⚠️ This quick and candid presentation is for courageous, clear-headed businesspeople only — you have been warned!

business strategy  and "paradign shift" link to wierd al yankovich

[ Do you think this strategy stuff can be "a bit much".? Click!

Grab a cup of MarketPower

30-Minute Complimentary Coffee Consult. In-Person or Virtual.

What do you want to  create or tweak?


This efficient high-value consult will provide an objective and unique reality check that often starts our strategic programs.

It's yours, with our compliments.

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