◀︎ NOTICE ▶︎
This page introduces some of the unique tools we use, and perspective about how we think about your business.
It's "Optional Reading."
You don't need to know the details of our strategic process for it to work powerfully for your business.
on this page.
What's Behind Our
"Some ways of thinking
are more powerful than others!"
We work with powerful thinking and action tools to help you gain higher impact.
What to do. How to do it. How to make those plans more effective.
This is based on 15 years of focused work with one of the world's leading thinkers, Robert Fritz, who developed the field of Structural Consulting… combined with MarketPower's
targeted, award-winning programs for the largest and smallest companies in America.
This specialized consulting is…
based on objectives, facts and strategic thinking …not random opinions
holistic and "relational"…not disconnected, truly integrated
matches brilliantly with our engaging, award-winning, creative marketing communications
built on uniquely-effective thinking tools that make a difference… thinking tools which you won't find most anywhere else.
Plus, we've gained all kinds of strategic consulting tools, processes, and insights, working with great people in Atlanta, NYC, and across the country. We gain insight into how pieces of your business puzzle are related… or should be, So there are no "disconnects" between strategy … branding… product/service development… or marketing.
Our approach Is Consultative And Advisory. This Strategic Consultant's Tools Are Way Different.
Our strategic consulting goes beyond vague, fuzzy definitions and goals. And brings out the best thinking of you and your team.
So whether we're developing overall strategy and branding… or involved in the details of a targeted marketing campaign… or working through any other specialized program… we're actively using these superpowers, or have them on standby alert.
Our breakthrough "thinking approach" includes master consulting tools developed by Robert Fritz, Inc., which we studied and worked with for over two decades (and we think these continue to be the best around). And they include other consulting approaches, and experience with some of the world's smartest and most experienced strategic and creative specialists.
So what tools are in this kit, and how do we use them?
Structural Dynamics Consulting & Coaching — a consulting approach that addresses complex issues quickly and insightfully. It's a unique form of visual-based thinking, which helps us look at your business and the marketplace holistically… gaining remarkable new strategic insights and opportunities. The toolkit also includes powerful Structural Dynamics tools of focused vision, clarification, discrepancy and implications. Then it overlays an understanding of actions and patterns of activity… how they're affecting your results, and how we can improve them…and more.
No Problem-Solving …at least not the old-fashioned way. We don't "solve problems" by only addressing the "Whac-A-Mole" symptoms that keep popping up to bite you in the ass again. We "solve problems" more effectively with solutions that address the cause of an issue It's the difference between deleting emails again and again… or unsubscribing. It's the difference between demolition and architecture.
Digital Decision-Making is a unique and efficient form of Strategic Decision-Making — turning most any analog “apples and oranges” dilemma into a definitive digital decision. This remarkable strategic decision tool can be used to address a wide range of vexing business issues. (More on this below.)
PowerCoaching — if we can work through difficult business issues, decisions, or assumptions, you can produce better results, faster
PowerBranding and PowerPlanning — our Breakthrough Strategic Planning & Branding Processes. Remarkable consulting and tools to enable your business to move to your next level. With both the 30,000-foot view plus the drill-down details as we craft your program… video "consulting prompts"… a clear action plan, and more.
Business & Marketing PowerConsulting — You may need a Marketing Plan, or want to develop new channels to reach key market segments. You may need a short-term strategic program to build a successful conference. You may want to boost diminishing returns on an email campaign. We've visited a lot of conference rooms and applied our strategic skills to all kinds of tactical business and marketing challenges... let's talk about what you need.
While some other agencies can bring creativity… we bring award-winning creativity that's highly strategic, backed by this unusually clear objectivity. Our strategic consulting tools are transparent, and allow for "Shared Vision" and "Controlled Autonomy…" so companies can naturally engage their own people.. All this so we can leverage opportunities to define and create what you want, and grow your success.
Smaller Companies Can Now Get Big Agency Creative Marketing plus Smarter Consulting
Most SMB companies aren’t getting the strategic insights that make big differences in business, offered by top consulting firms. Or the concept and creative skills for marketing engagement, offered by top agencies.
We work primarily with SMB — and we’ve worked for some of the world’s top advertising agencies in NYC and The ATL, with a focus on response-oriented marketing — Ogilvy & Mather, Rapp Collins Worldwide (Young & Rubicam). Stone & Adler (Doyle Dane Bernbach). BKV. Tucker Wayne (now 22 Squared). Those are some of the biggest players around.
And we have experience working with a range of Fortune 500 clients such as AT&T, Best Western. CSX Transportation. Doubleday. Equifax. And so many small clients — technology, home services, consulting, much more. You get the picture (see the full client list and really get the picture!).
With MarketPower, you get access to the combination of smarter consulting… and effective, award-winning business communications. We tell you the truth. We don't just "do stuff"... we do stuff that builds foundation and produces results — at far lower costs than big consulting firms or large ad agencies. And much of our thinking tools aren't even offered at these reputable organizations. We bring you practical specialized skills that produce better results faster.
Giving you a seamless mix of strategic consultant, branding consultant, marketing consultant in every meeting, (Yes, there are lots of Testimonials.)
We Do Want To Know What You Think… But NO-NO-NO, we DO NOT send you Questionnaires!
If any agency, consultant, or freelancer asks you to fill out a questionnaire to define your objectives or approaches... run away! (They should be helping you define and refine that!)
Questionnaires rely on fill-in-the-blanks answers. That's a response. But there's no real "thinking" involved — you're just accessing your mental database for "the answers" -- like when you respond to "what's your address?" Real data analytics is valuable. But companies don’t produce stronger results with "database responses" to address strategy, branding and marketing just from a questionnaire.
Your company’s biggest assets are not above the line… they’re above the neck! We help you think it through and add to the conversation. We’ll gather information and perspective, and clarify all kinds of vital details. Using unique strategic thinking tools.
And, guess what — we'll tell you the truth as we see it, based on the way the pieces of your unique business fit together. Not a "Yes, whatever you want" approach, sure we'll take your money, honey...." But you'll want to hear our perspective — taken from what you tell us! — because it helps you get from where you are... to where you want to go. ("You're welcome!")
We Are Out To Make A Difference.
Sometimes the results are incremental — even small simple, changes to your existing strategy, branding, marketing or processes can create big impact.
Sometimes the results are truly transformational. We're not just making changes. We're making a big difference.
"Joel is one of those rare individuals who is adept and successful at both strategic and tactical marketing. He has the ability to analyze a complex marketing issue or problem correctly and proffer smart recommendations."
(see “They’re Saying…”)
“Perhaps the only thing more rewarding than hiring someone on the gut instinct that they have what it takes to play on your team — marketing savvy, creative excellence, strategic prowess, commitment — is discovering two years down the road and many projects later that you’re still as sure of your decision as you were when you made it."
(see “They’re Saying…”)
This is a stretch — are you ready to tap the power of the rubber band?
While noting his choice for "best business book" during an interview with Mohammad Bashir of the the Entrepreneur's Empowerment Network, Joel Alpert explains a key principle from "The Path Of Least Resistance For Managers."
It's a stretch… that may change the way you think!
For Business, On Steroids.
Business decisions can be tough. These can involve anything from developing a new product, service or new venture… hiring/firing... moving locations... partnering with other companies…., They may include issues regarding time…money… people… risk… resources… change… or just about anything else.
Sometimes these perplexing problems seem like an unsolvable matrix. Or they seem like comparing apples and oranges. Or it's seems like it's hard to win whichever way you choose.
Digital Decision Making (sm), helps you think through any vexing business decision quickly. We help you evaluate key factors objectively and transparently...so the decision points become clear. The answer becomes apparent. So you can definitively move forward based on a straightforward choice.
Digital Decision Making is a remarkable tool that helps us make enigmatic "apples and oranges" dilemmas into good decisions with laser clarity.
When compared to weeks or months of struggling through tricky business decisions, the value of this process is invaluable.