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LET'S ENERGIZE
YOUR BUSINESS
!

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Strategic Insight To

Generate Powerful Action

Two "brand stamps" to indicate company branding and company rebranding

Pivotal Branding For Market Focus & Engagement

square bullseye image with exclamation mark, representing on-target marketing communications and direct marketing

Effective Communications

& Direct Marketing Results

SPARK STRATEGIC BUSINESS, BRANDING  & MARKETING RESULTS — PROFIT, EFFICIENCY & GROWTH — WITH OUR HIGHER-VOLTAGE SPECIALIZED EXPERTISE

Business owners and managers of Small-Medium companies work hard in so many areas  — you don't want to short-circuit your success…

Fuzzy branding…for your company, products or services…they don't get it and want it right away?  



Limited strategic thinking… to set direction… address issues… to focus targeted messaging and CTA's/Offers?

 

Weak positioning of your products and services, slowing down sales?

 

Marketing missteps… do you even know why your social media, email, direct mail, or google ads, are sputtering?

 

Business and process issues… unknown or Ignored?

 

Lack of coordinated thinking?

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LinkedIn gave Joel a Best of 2017 Brand Marketing award recognition.
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selected by inflence digest as one of top linkedin expert for personal branding  in atlanta for 2023
logo of Robert Fritz inc. As a Structural Consultant, developing  Business Strategy & Advisory Consulting, Joel ha trained extensively wth the Robert Fritz, Inc. organization.
BMA logo - Joel is a Certified Business Communicator, certified by the Business Marketing Association
Joel is also a Inbound Marketing Certified Professional, as certified by the Inbound Marketing University

That’s why you might want to energize your business with MarketPower, my seriously-different mashup consultancy

Because you want to move beyond just "activity"  unless your strategic focus and branding, target markets,  communications and CTA's/Offers are on target, all the social media posts, Google ads, tech tools. or disjointed efforts in the world won't help you reach your business potential.
 

Because you realize you need integrated thinking and action to build stronger business foundation, qualified leads and customers, greater profitability and growth.

MarketPower brings you specialized strategic & creative superpowers — with big-picture perspective and drill-down execution, to help you energize our business:

• bullseye branding & rebranding that lights up all corners of your business, driven by innovative strategic process and insights, creating your powerful brand positioning that attracts and retains customers

• breakthrough strategic thinking to deliver higher-Impact outcomes with all of your business and marketing programs — strategic plan (design strategy), marketing plan,  ideation, processes and technology, deal with issues, gain efficiency, enhance decision-making, using innovative thinking tools across your business and marketing endeavors

• big marketing & advertising "concepts" that engage your audience in our over-communicated world, and make your business, offerings & presentations pop — award-winning work across media, with top ad agency experience,

• stronger marketing communication and lead generation with effective targeted marketing communication, developed by a certified Direct Response Marketing lead gen specialist — from website to billboards, video to trade shows… email direct mail, and social media with stronger segmenting,  creative concepts, CTA's/Offers….


 

We tailor a unique combination of practical consulting… virtual ad agency… and executive coaching. With a Fractional CMO approach that focuses first on Strategy, Branding, Targeting Marketing, and overall Marketing Communications.

 

Why? So each piece of the business to be stronger… and fit together for maximum results. To build profitability, efficiency, retention and growth.
 

Comprehensive programs or à la carte. 

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chess queen, showng the power of strategic consulting

Gain Greater
Strategic Insight

Strong strategic insight changes everything. Your business direction, ongong choices, the way you sell…

You've got tough business issues — short-term issues to big-picture strategic planning. Our thinking tools are efficient & holistic (and you can't get them elsewhere). We get at the source, not the symptom. To uncover opportunities… and capitalize on them.  Let's build!

A rubber stamp look of the word "brand" to indicate branding andrebrandng as part of company positioning and branding
A rubber stamp look of the word "brand" to indicate branding and brand identity

Level-Up
Your Brand

You want insightful branding that  positions your company, products & services from the get-go.

Company name, logo and taglne are key first impressions. And you want your website & all company communications to help you create business impact. Your brand engages audience(s) and  accelerates sales. Let prospects  know your business is their right choice!  Let's level up!

a square bullseye, to indiate on-target marketing commnications, copywriting, and use of marketing communications media
an exclamation mark, representing propsect and custer engagement in lead generation, social media, corporate communications and more

Target Your Messaging
 

Ideas resonate with people. Let's build your marketing foundation and energize your business.

 

We gain higher value for your website interactions, email, direct mail, targeted social media, presentations, more. With award-winning marketing communication, stronger tactics, integration with your company branding, CTAs/Offers… to spark engagement, sales, retention & referrals! Let's go!

So you think
"all marketers
are the same"?

photo of a wide row of SouthStar Awards, presented for the combination of business strategy, creative marketing communicatios, and response results

"Fuh-gedda-boudit!

If you're investing money and opportunity cost by hiring a consultancy or agency, you want to make good choices. Slow down…breathe…  give your business a few more seconds! 

 

Disjointed strategy? Cut-rate branding and marketing? More Social Media? More on Google Ads?

 

You want to steer the business in the right direction— we do that with our Fractional CMO approach, that's efficient, with program-based or retainer plans. So…

Plug In

plug in!

Let's talk about building a stronger business foundation, profitability and growth. Coffeeshop or online.
Let's energize the business!

coffee mug with MarketPower's "bulb" brand  icon

This high-value consult will address your interests. Provide valuable insights using a breakthrough consulting approach. And help sort out your plans and potential next steps.  It's yours, with our compliments. Zoom or coffee shop. You're buying— very dark (about 1 tbsp milk), 1/2 tsp sugar. 

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Message sent... you're powering up!

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