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Our Thinking...Fully Charged

Joel Alpert stretching a rubber band, while preseting hte concept of Structural Tension,  a tool to help create business and personal results

Uncommon insights on business, strategy, branding, marketing,  personal branding… patterns that work and don't work… Whac-A-Mole, rubber bands, The Matrix, The Simpsons, Blazing Saddles… & soup.

Thinking Strategically?
CEO Attack!
Do What Now?
Strategy: Generative?
"Add" Brandng?
Not Rebranding?
Brand Value
Soupy Secrets
Failed Efforts
Stuck In The Matrix?
Swat SWOT!
It's "Like" Natural
Chicken Jokes

Strategic & branding consultant Joel Alpert says "It's good to be ignorant!" Really? What could you possibly gain?

Joel Alpert of MarketPower presents strategic thinking approach he's calling "Be Ignorant!" to produce better results in business strategy, branding, marketing, management, and all areas of the company; introduced by Stephanie Richards of Sowgrow Marketing Council
Joel On Zoom - Structural Tension_edited

Joel shares strategic insight which has major impact on brand development, business strategy, and marketing communications.

Presented to a group of experienced marketers, Invited and introduced by Stephanie Richards from the SowGrow Marketing Council, this video blog is a challenge,

testimonail regarding why "ignorance" is good! (first)
testimonial regarding why "ignorance" is good! (4th image)
testimonial regarding why "ignorance" is good!
testimonail regarding why "ignorance" is good! (second image)
5th image - testimonial regarding why "ignorance" is good!
Be Ignorant!
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