Joel Alpert has won 27 gold and silver Southstar Awards, presented by the Data & Marketing Association (DMA, formerly Direct Marketing Association), for the combination of strategy, creativity, and results.   Joel Alpert also won the contest to brand and name the SouthStar Awards, the Southeast's dominant targeted marketing award.

We've won 27 Gold & Silver SouthStar Awards, presented by the Direct Marketing Association for the challenging combination of Strategy...Creativity...and Results.

Is Direct Marketing
Your Secret Weapon?

David Ogilvy — probably the world's most famous creative ad guy — called Direct Marketing his "Secret Weapon."  You might think if it that way, too. 

 

Direct Marketing -- also known as Direct Response Marketing, Database Marketing, One-To-One Marketing, even just Targeted Marketing -- is about identifying prospects. Benefit-oriented selling. Media you might not have considered. Strong offers. Persuasive, action-oriented content. Targeted Marketing that produce results.

Lead Generation & Sales:

Target your best prospects

Cut Thru Online Clutter with in-hand, full-attention, tactile interactions

Capitalize on Social Media contacts — with higher engagement and close rates

Gain Higher Response with high-impact,  engaging formats, papers, finishing techniques

Engage Powerfully, Cultivate Clients & Cross-Sell:  build more powerful cross-channel campaigns based on previous contacts and their activity

 

"As you know, your team’s direct mail piece was tested against another direct mail package we had developed elsewhere -- yours pulled three times the response.”

Nancy Payne

Direct Mail Manager

Joel Alpert has won 27 gold and silver Southstar Awards, presented by the Data & Marketing Association (DMA, formerly Direct Marketing Association), for the combination of strategy, creativity, and results.   Joel Alpert also won the contest to brand and name the SouthStar Awards, the Southeast's dominant targeted marketing award.

PowerDirectSM 

 

 

Fresh. And time-tested. With certifications. Awards, and testimonials from clients amped about the results.

 

David Ogilvy considered Direct Marketing his "secret weapon" — and this approach remains powerful across a wide range of digital media. 

Direct Marketing — also known as Direct Response Marketing and Database Marketing — is a highly-targeted marketing approach. Why would you "target" just anybody? 

 

Direct Marketing includes Prospect and Customer Data, Offer/CTA, sophisticated benefit-oriented creative selling approaches designed to elicit response. In any medium  social, email, direct mail (flat and 3-dimensional), print ads, digital ads, Direct Response TV and radio, billboards, retargeting, using channels effectively, and more.

You can gain leads and sales via phone response… provide promo or access codes and links, and drive people to a landing page or website… build a higher level of awareness and engagement, and much more.

When does Direct Response Marketing work best?

This approach works best when highly targeted... and it's highly valuable for small and large companies and non-profits. Your customer database is your strongest resource in this regard. And if it's segmented and ready to go to market via an effective  CRM system, even better.

Email and direct mail are proven workhorses for this targeted marketing approach.

 

Direct Mail ain't dead. It never was.

 

"Snail Mail" is way more powerful and cost effective than you might have thought, and can integrate digitally with online media. Believe it or not, it's more cost-effective, and time-efficient than building a following of social media tire kickers.

 

"Paper" puts your message in the hands of your prospects and customers, in an infinite variety of formats, for their full attention. We get to employ dimension and folding, and paper texture and color and special effects like gloss, emboss and foil stamp, and even surprises, as your prospects sift through your offer with their full attention. And direct mail has longer "legs"... often people start to read, then have it sit around their desks, creating additional impressions.

 

This is the most flexible and powerful medium you have in marketing.

 

And if you have select high-end prospects, we can help you gain high impact among these key prospects, C-Level executives, and other special must-get audiences, with 3-Dimensional promotional mailings. We break through here, where other approaches fll flat.

 

Dimensional mailings cut through the clutter with highest response rates —  engaging key prospects with this highest-impact breakthrough messaging.

Certified Direct Marketing
Joel Alpert has gained a Certified Inbound Marketing Professonal designation from Inbound Marketing University, devloped by Hubspot Academy.

FYI, multiple certifications, and truckloads of experience with a wide range of clients is behind our work with you

“I find your mailing pieces well thought-out, well-written, and well-designed.”

Ed Burnett,

President, Ed Burnett Consultants

Legendary Direct Marketing Industry Expert

3D "blueprints" mailer in a tube, marketing a not-yet-completed subdivision, for an ad agency client in Mississipi

This three-dimensional mailing (3-D mailing tube format) promoted a new subdivision, using this tageted direc marketing tool to promote leads an sales even before the subdivision completed construction.

3-D - Dimensional Mail

Part 1 of  3-part direct mail program for this specialized software.

'3-part campaign to introduce IBM/CD Group's new eCommerce software platform, resulting in successful launch of the program (after 2 other agency attempts)..

3 square colorful pieces were mailed, building brand interest, driving webinar attendance; third piece is tabbed and expands into a rocket launch in stages.

This 3-D element of this high-impact direct mail program, featured a "staged" rocket ship, representing the stages of this ecommerce middleware, dvelopd for IBM.
This 3-D Direct Marketing progam for CSX Transportation create high impact for this multi-modal transportation leader.
Dimensional mail pieces 2 of 4 -- thi high-impact pieces are MarketPower's favorite communication tool!
Fourth of 4 boxed mailings -- "Here's The Capper!" — emabl d receipient to hand3 hats already received on this hat rack.

4-part 3-D campaign targeted for shipping managers, to introduce or expand their use of CSX Transportation's intermodal services

 
 

"You’ve created a major problem for us. The direct mail piece that you did for [our client] did so well that we had to hire extra temporary help for a larger-than-expected response. We didn’t even run the newspaper space ad you developed, the response to the mail was so good. It’s kicking tail!”

Ken Sandridge, President

Maris West & Baker

 

Direct Mail, Self-Mailers  and Email

Direct Mail package featuring provocative letter andfor mortgage company in New Jersey used provactive theme to gain engagement and response.brochure for mortgage company in New Jersey
Direxc Response brochures feature benefit-oriented content.

Disruptive direct mail for Champion Mortage

This self-mailer Verizon (formerly AirTouch acchived a 24% response rate.

AirTouch/Verizon:  Self-Mailer "customer satisfaction survey" also identified interests of high-end purchasing accounts

Email marketing campaign vor insurance compince consultants.

Email promoting a consulting offer from a specialized insurance company

Last-minute graphic used in non-profit email marketing campaign.

Final email in a campaign promoting a community event

Direct Marketng pstcard for Lif & Heath Compliance Associaton

Postcard invitation, part of a series, promoting annual insurance conference. We also developed the event branding and logo.

Direct Response Postcards are effective forms o targeted marekting, this for LHCA conference,

Effective, award-winning work

in other engagement media

Company/Product/Service Names...Logos...Taglines​

 

"Joel is truly a person that has taught me and impressed me with his deep and wide understanding of Direct Response Marketing when I had the opportunity to work with him. Even though he is a Master at his craft — he never stops being a student of the discipline. Trust him."

 

(see "They're Saying...")

Digital Response Media

Animated banner ad for insurance compliance consulting client's business.
One of the banner ads for an IT Consulting company was used for retargeting.

Banner ad retargeting a CTA/Offer from an IT consulting firm

Animated banner ad targeted to trade show attendees, and retargeted

Linked email graphic promoting a special event

We developed the startegy, bandng ad markeitng for this Location-based (LBS) mobile app.

Location-based (LBS) smartphone app creating immediate response and new business for service providers

Bob Stone and Martin Baier surround Joel Alpert, the newest Professional Direct Marketer in the select PDM program. Joel was asked to join indistry leaders Stone and Baier in a consulting engagement for a major enegy corporation just weeks after  PDM program ended.

Joel Alpert (middle) with recognized industry icons Bob Stone (left) and Martin Baier (right) at the Professional Direct Marketer certification program at the Center For Direct Marketing.

Bob Stone co-founded the renowned Stone & Adler agency, known for strong strategic and creative thinking. He is author of the acclaimed "bible of Direct Marketing, Successful Direct Marketing Methods"  (14 editions, translated into multiple languages), and he said:

"Joel is a talented and creative marketer...

with a flair for the unexpected!"

 

Martin Baier, author of Contemporary Direct and Interactive Marketing, and one of the inventors of the ZIP code system. said:

"Joel has given us some of the strongest

strategy,  creativity, and presentations we've had.…" 



Image by Sammy Williams

David Ogilvy called Direct Response Marketing his "secret weapon"…want to make us your secret weapon?

Joel is certified as a Professional Direct Marketer — part of a select group of working professionals accepted into this program at The Center for Direct Marketing. And he has worked with multiple Fortune 500 companies, and done high-level consulting alongside Bob Stone and Martin Baier — the two industry-leading icons who developed the PDM Certification program.

 

Joel also studied and worked with other pioneering Direct Marketing industry strategic and creative experts including  Bob Nash, Emily Soell, Sol Blumenfeld, John Francis Tighe, Herschel Gordon Lewis. And more.

 

He's worked for 5 of the leading Direct Marketing

 agencies in New York City and Atlanta — Ogilvy & Mather Direct, Rapp Collins, Stone & Adler, The Stenrich Group, KKB Direct...and as a Secret Weapon (shhh!) for other respected agencies and consulting firms in the Southeast. 

And have you see his client list?  The testimonials? They're not too shabby….

“By the nature of our business, we don’t get a huge number of responses on any of the material we send out... but your group’s work is doing so much better than anything else we’ve done.”

Sharon Tanner, CEO

Jackson Liability Solutions

SECRETS

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This Direct Response Marketing perspective could be part of your re-energized marketing program! No email signup or forms. It could be yours right now… with just a click!

"Don't work with us… just because you like the company names, logos or taglines you saw on this site… or just because you like the creative or response campaigns you saw here. Yes, we like that you like them. Yes, we like that  those impactful marketing communications, have won a shelf-full of awards.

We'd really prefer you work with us because you also took a few minutes to check out what's behind our expertise -- strategy, branding, marketing communications. So you know what we can do. When you find out how our experience… these business tools… and our insights… make a difference  for your business."

— Joel Alpert