We've won 27 Gold & Silver SouthStar Awards, presented by the Direct Marketing Association for the challenging combination of Strategy...Creativity...and Results.

Is Direct Marketing Your Secret Weapon? 

Direct Marketing (also known as Direct Response Marketin) is about identifying prospects. Benefit-oriented selling. Media you might not have considered. Strong offers. Persuasive, action-oriented content. Targeted Marketing that produce results.

Lead Generation & Sales:

Target your best prospects

Cut Thru Online Clutter with in-hand, full-attention, tactile interactions

Capitalize on Social Media contacts — with higher engagement and close rates

Gain Higher Response with high-impact,  engaging formats, papers, finishing techniques

Engage Powerfully, Cultivate Clients & Cross-Sell:  build more powerful cross-channel campaigns based on previous contacts and their activity

PowerDirectSM 

 

 

Fresh. And time-tested. With certifications. Awards, and testimonials from clients amped about the results.

 

David Ogilvy considered Direct Marketing his "secret weapon" — and this approach remains powerful across a wide range of digital media. 

Direct Marketing — also known as Direct Response Marketing and Database Marketing — is a highly-targeted marketing approach. Why would you "target" just anybody? 

 

Direct Marketing includes Prospect and Customer Data, Offer/CTA, sophisticated benefit-oriented creative selling approaches designed to elicit response. In any medium  social, email, direct mail (flat and 3-dimensional), print ads, digital ads, Direct Response TV and radio, billboards, retargeting, using channels effectively, and more.

You can gain leads and sales via phone response… provide promo or access codes and links, and drive people to a landing page or website… build a higher level of awareness and engagement, and much more.

When does Direct Response Marketing work best?

This approach works best when highly targeted... and it's highly valuable for small and large companies and non-profits. Your customer database is your strongest resource in this regard. And if it's segmented and ready to go to market via an effective  CRM system, even better.

Email and direct mail are proven workhorses for this targeted marketing approach.

 

Direct Mail ain't dead. It never was.

 

"Snail Mail" is way more powerful and cost effective than you might have thought, and can integrate digitally with online media. Believe it or not, it's more cost-effective, and time-efficient than building a following of social media tire kickers.

 

"Paper" puts your message in the hands of your prospects and customers, in an infinite variety of formats, for their full attention. We get to employ dimension and folding, and paper texture and color and special effects like gloss, emboss and foil stamp, and even surprises, as your prospects sift through your offer with their full attention. And direct mail has longer "legs"... often people start to read, then have it sit around their desks, creating additional impressions.

 

This is the most flexible and powerful medium you have in marketing.

 

And if you have select high-end prospects, we can help you gain high impact among these key prospects, C-Level executives, and other special must-get audiences, with 3-Dimensional promotional mailings. We break through here, where other approaches fll flat.

 

Dimensional mailings cut through the clutter with highest response rates —  engaging key prospects with this highest-impact breakthrough messaging.

Behind Our Work

For You

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"As you know, your team’s direct mail piece was tested against another direct mail package we had developed elsewhere -- yours pulled three times the response.”

Nancy Payne

Direct Mail Manager

SECRETS

No email signup or forms. Just click. Grab some perspective that could be part of your re-energized marketing program!

 

"You’ve created a major problem for us. The direct mail piece that you did for [our client] did so well that we had to hire extra temporary help for a larger-than-expected response. We didn’t even run the newspaper space ad you developed, the response to the mail was so good. It’s kicking tail!”

Ken Sandridge, President

Maris West & Baker

3D "blueprints" mailer in a tube, marketing a not-yet-completed subdivision, for an ad agency client in Mississipi

3-D - Dimensional Mail

'3-part campaign to introduce IBM/CD Group's new eCommerce software platform, resulting in successful launch of the program (after 2 other agency attempts)..

3 square colorful pieces were mailed, building brand interest, driving webinar attendance; third piece is tabbed and expands into a rocket launch in stages.

4-part 3-D campaign targeted for shipping managers, to introduce or expand their use of CSX Transportation's intermodal services

 

“I find your mailing pieces well thought out, well-written, and well-designed.”

Ed Burnett,

President, Ed Burnett Consultants

Legendary Direct Marketing Industry Expert

Digital Response Media

Banner ad retargeting a CTA/Offer from an IT consulting firm

Animated banner ad targeted to trade show attendees, and retargeted

Linked email graphic promoting a special event

Location-based (LBS) smartphone app creating immediate response and new business for service providers

 

Direct Mail, Self-Mailers  and Email

Disruptive direct mail for Champion Mortage

AirTouch/Verizon:  Self-Mailer "customer satisfaction survey" also identified interests of high-end purchasing accounts

Email promoting a consulting offer from a specialized insurance company

Final email in a campaign promoting a community event

Postcard invitation, part of a series, promoting annual insurance conference. We also developed the event branding and logo.

Effective, award-winning work

in other engagement media

Company/Product/Service Names...Logos...Taglines​

 

"Joel is truly a person that has taught me and impressed me with his deep and wide understanding of Direct Response Marketing when I had the opportunity to work with him. Even though he is a Master at his craft — he never stops being a student of the discipline. Trust him."

 

(see "They're Saying...")

Joel Alpert (middle) with recognized industry icons Bob Stone (left) and Martin Baier (right) at the Professional Direct Marketer certification program at the Center For Direct Marketing.

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Bob Stone co-founded the renowned Stone & Adler agency, known for his strategic and creative thinking. He is author of the acclaimed "bible of Direct Marketing."  and he said:

"Joel is a talented and creative marketer...

with a flair for the unexpected!"

 

Martin Baier, author of Contemporary Direct and Interactive Marketing, and one of the inventors of the ZIP code system. said:

"Joel has given us some of the strongest

strategy,  creativity, and presentations we've had.…" 

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David Ogilvy called Direct Response Marketing his "secret weapon"…want to make Joel Alpert your secret weapon?

Joel is certified as a Professional Direct Marketer — part of a select 

group of working professionals accepted into this program at The Center for Direct Marketing. And he has done corporate consulting alongside Bob Stone and Martin Baier — the two industry-leading icons who developed the program.

 

Joel also studied and worked with other pioneering Direct Marketing industry strategic and creative experts including  Bob Nash, Emily Soell, Sol Blumenfeld, John Francis Tighe, Herschel Gordon Lewis. And more.

 

He's worked for 5 of the leading Direct Marketing agencies in New York City and Atlanta — Ogilvy & Mather Direct, Rapp Collins, Stone & Adler, The Stenrich Group, KKB Direct...and as a Secret Weapon (shhh!) for other respected agencies and consulting firms in the Southeast. 

And have you see his client list?  The testimonials? They're not too shabby….

 

“By the nature of our business, we don’t get a huge number of responses on any of the material we send out... but your group’s work is doing so much better than anything else we’ve done.”

Sharon Tanner, CEO

Jackson Liability Solutions

"Don't work with us… just because you like the company names, logos or taglines you saw on this site… or just because you like the creative or response campaigns you saw here. Yes, we love impactful marketing communications, and have won a shelf-full of awards.
We'd really prefer you work with us because you also took a few minutes to check out what's behind our expertise -- strategy, branding, marketing communications. So you know what we can do, and this expands your thinking about your business potential. We invite you to  find out how our experience… business tools… and our insights… make a difference."  
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All original content and descriptions, including MarketPower Logo and Energize Lightbulb, PowerBranding, PowerPlanning, PowerCreative, PowerDirect, BrandAnalysis, and other related "Power"-themed phrasing used here, are .© 2000 — 2019 Joel Alpert / MarketPower, Atlanta, GA. Digital Business Analysis, Structural Consulting, Digital Decision-Making, are © Robert Fritz, Inc.