(This DIRECTOR'S CUT is unedited, and includes great questions from smart businesspeople in the Swgrow Marketing Council.)
This video unmasks the phenomenon of Structural Conflict — a dynamic which undermines some of our best efforts in strategy, branding, marketing, HR, and Management initiatives.
The dynamic is simple, but profoundly insidious. It sneaks up on even the smartest businesspeople. But once unmasked, you've got a good shot of not getting stuck inside The Matrix.
When companies oscillate between change and continuity… investing and downsizing… it's oscillation hell for employees, prospects and customers
This version is unedited, and includes discussion with experienced marketers.