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photo of Joel in front of Coca-Cola safe, making "shhhh" gesture to represent secrets of strategic insight
Chess Queen, representing making the nest moves in strategy, brand identity, and direct marketing


This page is "Optional Reading"  — you really don't need to know what's behind our strategic thinking for these approaches to work powerfully for your business. 

Our process is powerful, flexible, and adapts to your business challenges.


If you are into strategic thinking and want to know "what's under the hood," this page introduces some of the tools, principles and approaches we use on your behalf to co-create big impact for your business!

Advisory Approach


Atlanta strategic consultant Joel Alpert leads a "naming session" at a technology company, with a team of company executives, wotking on naming a series of new products and services.

Let's start with a fundamental reality:  


"Some ways of thinking are more powerful than others!"

"So overall, what's so different about this thinking approach?"    

Fair question!


We work with innovative,  insightful thinking and action tools to help you gain higher impact. 
It’s based on 20+ years of focused study and work with one of the world's leading innovators and authors, Robert Fritz, who developed the field of Structural Consulting… combined with MarketPower's targeted, award-winning programs for some of the largest and smallest companies in America.

The consulting process goes way beyond the principles described here… this page is a peek at key principles and approaches.

If you really want to know, what's under the hood, this breakthrough consulting…  • uses a unique "visual" language. that’s holistic … "relational” and integrated among elements • based on objectives, facts and breakthrough strategic thinking …not random opinions, or generic "best practices" •has a series of uniquely-effective thinking tools, processes and principles that really make a difference • ensures against "disconnects" in strategy … branding… product/ service development…  tactics… or marketing. ​ If that’s true, that’s all pretty amazing, right?

Roadmap of strategic guidanc and strategic consulting rpresents to guidance we provide to growing companies.
Strategic consultant shows visualization of structural dynamics strategic consulting process, that incudes apects of visual thinking, like a storyboard.



Our breakthrough "thinking approach"  goes beyond vague, fuzzy definitions and goals, and the typical consultant babble.. We bring out the best thinking of you and your team.  

It's a little tricky describing the thinking behind a customized process, especially because Structural Dynamics is built on a very different foundation… but we can share some quick insights into this approach, and how it may look as we work together…

map pin, represnetng business strategy starting pont

We bring you the innovative Structural Dynamics approach for solid strategic insight faster

Our strategic thinking approach is rooted in Structural Dynamics Consulting, developed by consulting guru, human potential trainer and author Robert Fritz. This breakthrough thinking approach helps us addresses complex issues quickly and insightfully. We use this approach to look at your business and the marketplace holistically, and gain fast insight into how the pieces of your business fit together and interact. And we gain fresh strategic insights, seeing opportunities for efficiency, addressing issues, and cultivating growth. Our toolkit address issues across the business — organizational and business strategy…company, product and service branding… marketing and sales… process… issues and opportunities…and more We studied this approach for 15+ years with Robert Fritz, Inc., working directly with Robert and Rosalind Fritz — it was the hardest learning process ever and well worth it. We combine these exceptional tools with high-level advertising and targeted marketing for biggest ad agencies in the world, with leading SME experts who we've worked with in multiple fields, and with heavy experience in small business.

whack-a-mole image, representing problem-solving

We don't do "problem-solving"… at least in the old-fashioned way"…

We don't "solve problems" by repeatedly grabbing a mallet and slamming the "Whac-A-Mole" symptoms that pop up again and again to bite you in the butt. We "solve" recurring problems far more effectively by addressing the root cause of an issue, and the dynamics behind how that issue has been generated. We’re using a variety of conversational consulting, and some unique processes. And we’re re-focused on that we want, vs. what we do not want. It's the difference between deleting emails again and again… or unsubscribing. It's the difference between demolition and architecture. (You might like to see our blog post on playing Whac-A-Mole.)


Our transparent Digital Decision-Making helps you move forward definitely

There's life beyond "being stuck" on important business decisions, no matter how daunting they may be. Digital Decision-Making is a unique and efficient form of decision-making — turning most any analog “apples and oranges” dilemma into a definitive digital decision. It combines some smart thinking with a simple and straightforward process of “digitizing” issues that are hard to calculate together. And it brings refreshing clarity about the right choice very quickly. (More on "Digital Decision-Making" below.)

treasure map, representing strategic approach to creaitive marketing communications

We bring "strategic thinking" to creative marketing … so you get alignment of your business goals

While some other agencies, consultants and freelancers can sometimes bring creativity… our award-winning work does that consistently. Our creative marketing communication us not only is geared to engage the target audience, but it's highly strategic, integrated into the business thinking and processes of your company. So we stay alert to the purpose of our goals, and the the branding and marketing that supports the business. Who knows, maybe that's why we've won a shelf-full of awards for Strategy + Creativity + Results.

"We don't have to be a Fortune 500 company to get big agency creative marketing plus smarter consulting? That's a wow…!"

dumbbell lifted by hand, more srtngth for small-medium companies

Small-Medium companies can now gain higher-quality strategy, branding, and marketing... for real!

Most SMB companies aren’t getting the strategic insight that make big differences in business. It’s nearly never available. Most business-building insights are offered by top consulting firms only to bigger companies.And smaller consultancies miss practical day-to-day functions and growth. Big ad agencies don’t work with SMB — so you miss out on big ideas that engage your audiences. MarketPower brings you unusual skills, talent and consulting expertise. We tell you the truth. We don't just "do stuff"... we do stuff that builds foundation, engages your team and audience with award-winning work, and produces results. We bring you practical specialized skills that produce better results faster. At far lower costs than big consulting firms or large ad agencies. With a mix that works for your business. (MORE? See "Why Us?" tab)

strategic process mapping chart, our unique strategic action plan

Level-Up strategy & branding is more efficient and cost-effective… and engages your team & prospects

PowerBranding and PowerPlanning — our breakthrough Strategic Planning & Branding processes — help companies gain definitive focus, and next steps. With both the 30,000-foot view plus the drill-down details as we craft your program. These consulting tools enable your business to move to your next level. Clearly. Quickly. Without wasting time and money. Our strategic consulting tools are transparent, and allow some crazy ideas called "Shared Vision" with "Controlled Autonomy" — so companies can naturally engage their own people, and bring out their best work. All this so we can leverage opportunities to define and create what you want, and grow your success.  [ The Company Branding tab tells you more ]

N0 BULL image, reprenting transparant consultng process

YES, your insight & input… but NO to  Questionnaires! A questionairre is not a conversation.

If any agency, consultant, or freelancer asks you to fill out a questionnaire to define your objectives or approaches... run away! Questionnaires rely on fill-in-the-blanks answers. That's a response. But there's little "thinking" involved. You're just accessing your mental database for "the answers" you think you already have. Like when you respond to "what's your address?"  Your consultant or agency should have lots of experience and tools, and should be helping you define and refine all assumptions you make about your business. Because if you’re really in a journey to thrive and grow, you have to know your starting point — all realities of the business, not vague assumptions. That doesn’t happen with AI. That can only happen with an engaged conversation that's designed to explore the company's reality and assumptions. We help you think it through and add to the conversation. We’ll tap your company’s biggest assets, which are not above the line… they’re above the neck! We’ll clarify perspective… and chart a path forward quickly.​

Rose to represent making a differenec in business success of small business

We take a proprietary stand for your business interests — we work with you to make a difference!

Sometimes the results we produce are incremental. They can be small simple, changes to your existing strategy, branding, marketing or processes… and they create big impact.  Sometimes the results are transformational.  Our commitment is to choosing the best tools, and making them work for your business. We don't just get paid for programs we do, we take a proprietary interest, and take your business seriously. We're out to help you grow the business and profitability.

Icons used above courtesy Design Circle, Those Icons, Smash Icons Freepik.

Consulting Details
Why Efforts Fail

“I have had an opportunity to work with Joel and was impressed by his brilliance. He is a multi-talented, energetic and creative professional with the ability to get the job done.

As a management consultant, I've seen him provide his

expertise to develop a mutual client’s business strategy and

branding with a wide variety of IP and creative

concepts, including website, creative direction with sales process, collateral and sales


AndI was amazed in the transformation to what our mutual client now calls a "world-class site"

Joe DeVita

Management Consultant, Business Owner,

Founder and Board Member

Dunwoody Chamber of Commerce

Digital Decision Making enables compnies to mae fast, clear strategic decisions.
Make focused, clear business decisions with Digital Decision Making, a transparen starwetgic decision-making tool.
Digital Decision Making helps businesspeople clarify and make important business decisions
part of 3-image group, showing strategic business  function of digital decision-making

When business owners, directors and managers have tough decisions to make, a powerful and unique tool they'll want to use is…
Digital Decision-MakingSM

Appple and oreange, held in hands, showing Strategic decision-making is stronger, with Digital Decision Making, moving beyind apples and oranges analog thinking, into digital thinking

Strategic Decision-Making
For Business, On Steroids.

Business decisions can be tricky. Risky. Unclear. 


These can involve anything from developing a new product, service or new venture… hiring/firing... moving locations... partnering with other companies…., They may include issues regarding time…money… people… risk… resources… change… or just about anything else. 

Sometimes these perplexing problems seem like an unsolvable matrix. It can seem like you can’t win whichever way you choose. Or they seem like comparing apples and oranges. Digital Decision-Making (sm), helps you think through any vexing business decision quickly. We help you evaluate key factors objectively and the decision points become clear. Using objective and very efficient consulting tools, we help you turn an “analog” decision” into a “digital” one. The answer becomes apparent. So you can move forward definitively, based on a straightforward choice. When compared to weeks or months of struggling through tricky business  decisions, the value of this process is invaluable. This unique Digital Decision Making process is part of Structural Dynamics consulting, developing by strategic innovators Robert Fritz, Inc. We've trained and worked with these principles for decades. These tools can be used for a range of business issues (and even personal issues inside or outside the business).  Yep…inquire within.

"Joel Alpert has directed and produced our key marketing efforts for more than a decade, developing strategy, creative implementation, and production.


He helped us re-invent our company strategy and branding, our creative image and copywriting, the trade show booths and marketing for the shows we attend, and helped us position the trade shows we've hosted. He developed a distinctive website that expresses our branding, and recommended a technology innovation that put our reports online so our customers could access the complex insurance filings we do 24/7.  


Joel has been a part of our business for many years -- he's smart and creative, and I recommend him."


Sandy Meltzer, President 

Sandra K. Meltzer & Associates

“Joel gave us the insight we needed in several areas. He helped us grow as a team and improved our communication and performance with his inquisitive and direct approach and solid recommendations


You can't go wrong with Joel as your strategist and coach to take your business to the next level.”


Lisa Shanklin


Capstone Counseling & Coaching

"Joel is one of those rare individuals who is adept and successful at both strategic and tactical marketing.


He has the ability to analyze a complex marketing issue or problem correctly and proffer smart recommendations.

He is especially good at implementing successful action plans with very strong creative work that wins awards for results. I've hired Joel, and recommended him to my clients."

Scott Hample

Director Of Marketing

TMi Marketing

"You got me all charged up… "gimme more," you say?

Structural Tension Charting-showing Levels of detail and business hierarchy in strategic planning

Business Strategy
When you want fast and comprehensive Strategic Action Plan for business strategy, branding, and consulting to supercharge your business

PowerBranding Gears image

A unique and powerful strategic approach to brand identity and development that will energize your business!

Rubber Band stretched between two fingers, showing strategic-dynamic we engage to produce strategic planning results

Want the secret behind why so many business efforts inadvertently fizzle?  It has nothing to do with strategic planning or funding or management. Click to the PowerBlog… and step inside The Matrix of Structural Conflict!

business strategy and "paradign shift" link to wierd al yankovich

"This strategy stuff is "a bit much?"


CLICK for something

insightful and fun!

Strategic Plannng

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30-Minute Complimentary Coffee Consult. In-Person or Virtual.

What do you want to  create or tweak?


This efficient high-value consult will provide an objective and unique reality check that often starts our strategic programs.

It's yours, with our compliments.

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