Business Strategy defines
your business direction.
Moving upstream on the continuum of
Branding >Tactics > Marketing Communication
is Business Strategy. And the innovative approach you might want to consider is PowerPlanning.
Is there any other priority for you that's more important than an effective business strategy for growing your business?
You've got your time, money and spirit invested in your company…wouldn't you want to fully think through your strategic direction, company and product branding, processes, and sales/marketing plans?
Willing to invest just a few intensive days together... to focus your business strategy, so you can transform the future of your organization?
You don't need "3-ring binder babble" that will sit on your shelf. No cut-and-paste "strategic planning" gibberish from Google. We’re not talking about most Strategic Planning or a pro forma Business Plan for bankers or investors with magic wand projections of earnings. We're talking PowerPlanning — a powerful and unique process.
What business and marketplace factors affect your company's growth?
While every company is different, these factors tend tend to be vital:
How your products and services can fit most strongly into the marketplace, or can create a new market.
What's the current market all about, and is it changing?
How does your brand identity predispose prospects to engage and buy?
How do people know about your business?
Why do they decide to work with your company? Have you made their customer experience a magnet or a mallet?
Are there products and services you want to develop, tweak or reinvent, to meet marketplace demands?
Are your sales and marketing presentations disjointed, or synergistic?
Do your business processes or people issues work for you…or against you?
And when you get a really clear picture of the pivotal factors in your business, and how they interact... we'll recommend a plan of action, and help you put it to work.
This breakthrough strategic business plan process has been developed by consulting innovators Robert Fritz, Inc., and merges with MarketPower’s award-winning branding and marketing expertise.
It's speedy fast…and customized.
If you want to build a strong foundation for growth…you’ll want to start here.
I want to be strategic, but let's…
“Almost everyone is busy trying to get the wings to flap faster, rather than asking the questions that might begin to reveal the structural causes of their limitations.”
— Robert Fritz
The Path Of Least Resistance
[ Hover to gain momentum ]
> Strategic Thinking >
> Product Enhancement >
> Branding & User Experience >
> Website & Marketing Tools >
> Direct Mail & Email >
> Social/Content/Lead Gen >
> Referrals/Retention >
The MarketPower Strategy/Branding/Marketing Continuum ®
PowerPlanning business strategy and consulting aligns a "continuum" of actions designed to address current issues, meet marketplace interests and move your business forward...
Why is taking a holistic view— on a "continuum" vital?
Because taking some steps, and not other key steps, may not be as effective. (For example, you have a strong lead generation program, but when prospects come back to visit your site, it falls short.) The analogy I like: "You can't cross a chasm in two leaps."
Our strategic consulting skills are not only used to develop business strategy that's more effective… but also for solving strategic issues, developing marketing plans, and a wide variety of consulting applications.
And because this strategic thinking is integrated, on a continuum, we can apply expert skills to execute a range of strategy, processes, branding and marketing communication... there is no disconnect on implementation!
Whether you want the strategic program design only… or monthly support to put it out there professionally (see the purple box)… our consulting is designed to benefit your business for the long run.
When you think about it...that integration can be a big deal for your company!
Grab a cup of MarketPower
30-Minute Complimentary Consult.
IRL or virtual.
What do you want to create or tweak?
Stronger Marketing Communication?
Effective Direct Response Campaigns?